Real Geeks Blog - Internet Marketing

Infusionsoft Marketing for Real Estate Agents by Real Geeks

Written by Guest

Greg Harrelson - C21 the Harrelson Group Myrtle Beach

I have received numerous calls asking me about the Real Geeks websites and Infusionsoft software for online real estate marketing. Both platforms are producing great results and more people are starting to take notice and wanting to jump on board.

I have learned that many people are confused about how the two technologies work together, so I will attempt to explain in order to clarify.

Infusionsoft for Real Estate:

Many of the nations top producing real estate agents are using Infusionsoft to create better connections with their existing and prospective clients through automation. With the amount of leads that a Real Geeks IDX website can generate, it is hard to effectively communicate with all clients without losing some sort of personal connection. In other words, the more incoming leads there are, the more general the conversations have to be. The positive is the high amount of leads. The negative is that agents now have to resort to a general Eblast as a means to communicate as leads accumulate.

‘One Size Fits All’ communication no longer works.

People are tired of getting generalized email messages that are sent to thousands of people. Most of the mass emails are filtered as spam, or the searcher unsubscribes from your database. 

Infusionsoft is the solution to deliver ‘Personal Content On Demand’ versus ‘One Size Fits All

What is “Personal Content on Demand?”

Infusionsoft allows agents to monitor the click patterns of their online leads. Agents can measure each searcher's level of engagement, as well as determine his or her real estate preferences. Once the system learns what each user likes and is searching for, Infusionsoft will send him custom content that is relevant to his needs. This is done through automation, so each client feels like the agent is speaking to him personally. Broadcast emails are the past since each consumer is now expecting that their agent treat him as their most important client. Agents cannot accomplish this with the ‘off the shelf’ CRM systems.

(Q&A with Greg How He Uses Infusionsoft & Real Geeks)

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How to Improve Your Site and Regain Your Competitive Edge

Written by The Professor

This is the third post in a series on how independent real estate agents can improve their search engine rankings.

Over the last year or so, you may have noticed your leads becoming fewer and farther between. Maybe you're not seeing as many visitors to your website as you have in previous years, and your contact/sign up forms aren’t getting much use, either. When traffic seems to dry up, it's sometimes difficult for businesses or even industries to pinpoint the reasons why. Luckily, this isn't the case in the real estate space.

But knowing why a problem exists is only half the battle. The really valuable information is knowing how to fix an issue once you identify it. In addition to the predatory linking practices via widgets covered in the last post, two recent updates to Google's algorithm are also having an effect on how—and whether—real estate sites are displayed in the search engine results pages (SERPs). Let's take a look at one of these updates—Panda—and what you as an independent local real estate broker can do to improve your position, your leads, and your business.

Where Did My Site Go?

If your site suddenly lost its position in the SERPs at some point over the last year and a half, it's possible it was affected by Google's Panda update. Released in February 2010, Panda targets low-quality content , pushing sites that host that content further down in the SERPs, and allowing sites with higher-quality content to rise.

But what does Google consider to be low-quality content? Poor grammar and spelling. Content that seems irrelevant to the site, or is "thin," which basically means it offers little to no value to the reader. Sites with a large number of indexed pages, but low engagement. Those are just a few identifying features of low-quality content.

Because Panda is an update, and is itself updated by Google on a regular basis, it will continue to affect sites with low-quality content until that content is improved. So the first step in potentially regaining your position, and making it easier for potential customers to find you again, is to make some fundamental changes to your Internet real estate—your website.

Improve Your Website

Any website, but especially a business site, should never be static. Frequently updating the information provided keeps the site fresh, and makes it more attractive to Google and the other search engines. You have a couple of options for improving your site:

Redesign Your Site

The days of self-designed business sites built with free tools are long gone. In order to remain competitive, you must design a real estate website that is not only attractive, but is easy for your visitors to navigate. Bear in mind, you also want your site to be search-engine-friendly, and to easily integrate IDX.

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Boomtown ROI vs Real Geeks IDX Websites by Columbia SC Real Estate Broker

Written by Guest

Comparison by Tonya Graves from Capital City Realty

I launched my Columbia SC real estate website in 2009 in order to target online home searches or as we say in the business to “get leads”. I quickly learned that I would need to do more than build a website to get buyers to register on my site. Online home buyers searching on the Internet want to see the entire inventory for an area or the MLS. They didn’t want to see just my couple of listings.

For a broker to provide the MLS to web users they must provide an IDX or Internet Data Exchange.  The first IDX solution I used was Boomtown (ROI). The Boomtown leads management was very expensive at $1500 minimum per month. It was actually higher because they required advertising budgets above and beyond that.

In August 2011 I switched from Boomtown IDX to Real Geeks. I learned of Real Geeks from a real estate colleague and web designer at One Wave Designs named Paul Coffman. He boasted how Real Geeks was very SEO friendly with clean sites that rank well. I know and trust Paul’s knowledge about rankings & lead generation websites so I considered the change.

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How You're Helping Zillow and Trulia to Outrank You

Written by The Professor

Real Geeks ProfessorMaking it to the first page of Google is no easy feat. You can optimize your site, make sure your content is of the highest quality, and adhere to Google's standards, and still never make it for one reason or another. Usually, it's a matter of other sites simply doing something better than you. Maybe they've built more backlinks. Maybe they're better at marketing. That's the nature of any business—fair competition. But what if you were unknowingly helping another site to outrank you?

Sadly, this is the case for many independent real estate agents out there. You think you're doing everything right, and even going above and beyond, but you're still getting beaten by larger brands. It may be that you're contributing to their success, and your lack of visibility. How? Through a simple device called a widget, which uses your website to drive traffic and boost the rankings of two major names in the real estate space, Zillow and Trulia.

Predatory Linking Practices

Those two sites need no introduction. You know who they are. You may also know that try as you might, you can't overtake them in the SERPs. In fact, the longer they're around, the further your site seems to fall in the results. Maybe you even thought you'd try to take advantage of their name recognition, and add one, two, or a few of their widgets to your site. Little did you know that by doing so, you were giving Zillow and Trulia even more firepower to outrank your site.

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The State of Real Estate SERPs

Written by The Professor

Real Geeks ProfessorThis is the first post in a series on how independent real estate agents can improve their search engine rankings.

Have you noticed something different about the search engine results pages (SERPs) lately? Specifically, when you use Google to search for terms related to your business and your local area, does your site appear? Do any sites belonging to independent real estate agents in your area appear? They probably do, but it's likely they're not coming up on the first page of Google. They're possibly not even on the second page, either. That means it's more difficult for your potential customers to find you, and that's not good for your business.

The current state of real estate SERPs is a little disturbing. Large national brands are dominating the SERPs, keeping the smaller sites—like yours—pushed further down, where potential customers are unlikely to look. This is easily demonstrated by performing a simple search of your city followed by the phrase "real estate," as in "Chicago real estate."

We did just that for the top 50 metro areas in the United States (by population), and logged the first three pages of Google results. This is what we found:

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The Evolution of Search And The Demise of SEO

Written by The Professor

There is no question that search is evolving faster today than at anytime in the past seven years since Google rolled out it’s  “Big Daddy” infrastructure update. With Panda, Penguin and most recently, the EMD (exact match domain) Update, the search landscape has changed dramatically in the last two years. As a result, those voices foretelling the death of SEO have gotten louder.

There is something funny about these predictions, though. They are not new.

As far back as the pre-Google days of 1997, Richard Hoy wrote, “I submit that search engines are dying. In fact, I would say they are dead already and just don’t know it yet – gone the way of the reciprocal link exchange and the “you have a cool page” award as an effective promotional tool. A victim of their own success. “

Twelve years later, Robert Scoble stated“The writing is on the wall. Small business marketing is moving away from focusing on SEO. Why do I say that? Because, well, Google and Bing are changing the rules so often and are getting so good at figuring out the real businesses that deserve to be on pages.”

To which Danny Sullivan, who has been writing about search engines since 1995, wrote in his 2009 response to Scoble“if SEO hasn’t died in the 12 years since it was first predicted, it isn’t going away any time soon.”

Danny, of course, was right. Yes, the rules are changing quickly, but that doesn’t make SEO obsolete, on life support, or dead.

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Diverse Solutions vs Real Geeks IDX by Oklahoma City Broker

Written by Guest

Comparison by Brett Boone with the Brett Boone Real Estate Team

I was using Diverse Solutions as my IDX for my website and no matter how hard my SEO/Adwords guy worked, our average conversion rate was 3%. After dumping thousands and thousands of dollars more into the system I was paying around $60-$70 per lead! I was furious and loosing money. A change had to be made! My marketing guy and I did a ton of research and Real Geeks kept coming up.

As soon as Real Geeks's IDX solution was in place, without changing a single ad words campaign or spending 1 penny more, our conversion jumped to 13.5% (450% increase) and has held steady ever since. I'm went from 100 leads per month to over 400 with the same traffic to the site with the same adwords campaign and the same money! The ONLY difference was the Real Geeks IDX.

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Wordpress VS Real Geeks Real Estate Websites by Myrtle Beach Broker

Written by Guest

Comparison by Darren Woodard from Beach Realty Group

For 6 years now, we at Beach Realty Group in Myrtle Beach have tried many CMS solutions like Wordpress and Joomla, and none of these platforms delivered the content and images as quickly and consistently as Real Geeks. Our time on site has doubled and load times have decreased significantly. Real Geeks offers the easiest to use WYSIWYG editor for adding content, and the easiest listing generator for placing your featured properties on a web page. It was extremely easy to transfer our content from Wordpress over to the Real Geeks platform. We found these sites so easy that we transferred over both of our Wordpress websites: Myrtle Beach Homes Online.com and Myrtle Beach Real Estate For Sale Online.com.

Not only have we found the content management of Real Geeks to be top notch, we have also discovered quickly the power of the site to rank higher in the search engines. For years we’ve been spoiled by high rankings in the Myrtle Beach area, and could feel the competitors in our area putting the squeeze on us. Our rankings have spiked in the search engines after having the Real Geeks websites for only two months. We contribute the bump to faster sites with cleaner designs, both of which contribute to more time on site. The Real Geeks system generates more leads for our company than any other platform we have tried.  Real Geeks offers the best solution out there for a real estate website.

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Real Geeks vs 1parkplace by San Diego Real Estate Broker

Written by Guest

"We used to have 1parkplace for our IDX and we became dissatisfied with the level of support and quality of leads. After countless hours of research, comparing IDX vendors and running focus groups with our past clients we decided Real Geeks was the best IDX on the market and signed up right away. I was blown away to see that we have been receiving 300-400% more leads than our old IDX. We celebrated our first closing from our Real geeks site after only 28 days from the site going live! On day 36 we took our first listing.
 
The benefits of this product extend way beyond the leads. The website is easy to set up, simple to maintain and the weekly training provided by Jeff and Kevin is five star. All this for less than $500 to start up? Talk about major ROI. What a deal! If your are considering signing up for Real Geeks stop considering and sign up today. It's the best IDX on the market at the best price. Check Google, the results speak for themselves."
 
-          Andrew Arroyo
www.HomesForSaleSanDiegoRealEstate.com

A Look at Google Panda Update One Year later

Written by The Professor

Google Panda Update 1 Year Later by Blueglass

About 1 year ago Google implemented its “Panda Update” to clean up their search results and get rid of low quality and thin content. They want higher quality content with higher user engagement at the top of their search results. I have posted an Infographic written by Search Engine Land designed by Blueglass that shows the timeline over view of the Panda 1.0 – 3.2 Updates.

I would recommend reading the Blueglass blog along with Search engine land for more in depth analyses of the Panda Update.

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