Real Geeks Blog - Internet Marketing

Mastermind Roundtable: Dallas, TX | Keeping it Real on Location

Written by The Professor

Seven top-producing agents meet up at the Real Geeks Dallas headquarters for a roundtable mastermind event to share what’s worked best for them in the last year to grow their business. 

Podcast available on iTunes and Stitcher.

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Seven top-producing agents meet up at the Real Geeks Dallas headquarters for a roundtable mastermind event to share what’s worked best for them in the last year to grow their business.They discuss lead generation, lead follow-up, how to build a team, how to convert buyer leads into listings, systems and software, and much more! You don’t want to miss this! 

We'd like to thank Mark Martin (Austin, TX), Todd Tramonte (Dallas, TX), Nick Trevillian (Phoenix, AZ), Phil Shaver (Phoenix, AZ), Jason Simard (Nanaimo, B.C.), Kory Prince (Port Coquitlam, B.C.), and Bret Baker (Tri-City Areas, WA) for joining us in our headquarter location in Dallas, Texas.

Here are some timestamps to help you navigate to the section that will help you the most:

00:00:00 Introduction by Jeff Manson, Founder and CEO of Real Geeks
00:02:28 Mark Martin introduces himself and his team as well as leads the introductions of everyone present 
00:08:25 Todd Tramonte from Dallas, Texas introduces himself and his team
00:13:07 Nick Trevillian and Phil Shaver from Phoenix, Arizona introduce themselves and their team
00:19:29 Jason Simard from Nanaimo, British Columbia, Canada introduces himself and his team
00:25:48 Kory Prince from Port Coquitlam, British Columbia, Canada introduces himself and his team
00:29:27 Bret Baker from the Tri-Cities area in Washington introduces himself and his team
00:32:58 Collaborative discussion of leadership strategies, approaches to hiring effective team members, and the difference between leads and conversions
00:48:49 Mark asks each person at the table “What’s working best?” for their team
01:01:36 Mark asks “What’s working best as you leverage your Real Geeks tools?”
01:12:04 Feedback about the value of the “coming soon” pages from Real Geeks
01:14:45 Jeff shares about an upcoming development of listings with work flows and to-do lists
01:15:47 Bret discusses his favorite parts of the Real Geeks software
01:20:14 Jason shares his favorite functions of his Real Geeks website
01:27:26 Mark introduces the concept of thinking like a consumer, not just as a realtor
01:28:33 Kory describes his Real Geeks’ website’s smooth integration with Mojo
01:30:52 Value of email drips and advanced search functions
01:34:10 Todd shares the communication prospecting plan he implements with his team

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram.You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

 

Greg Harrelson: Myrtle Beach, SC | Keeping It Real On Location 04

Written by The Professor

We travel to Myrtle Beach, SC and catch Greg Harrelson coaching his team as they set appointments and take listings over the phone LIVE! Greg dives deep into how he trains his agents to do 80+ transactions in just one to three years in the business. Learn the process and systems that Greg and his team implement to close 2400 transactions in 2017

 

Podcast available on iTunes and Stitcher.

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Here are some timestamps to help you navigate to the section that will help you the most:

00:00:00 Introduction
00:01:25 Episode begins 
00:02:18 Greg’s discusses his journey 
00:03:12 Early prospecting
00:05:00 Early listing Agent - qualify buyers
00:08:00 Early coaching with Mike Ferry 
00:09:20 Coach, transform, and empower others to be successful 
00:09:53 Current office and market
00:10:53 “I feel like I’m a team”
00:11:45 What does a team do? 
00:12:30 Production
00:13:15 Total number of transactions
00:14:36 Listing coordination team 
00:16:00 Closing coordination team 
00:18:10 Agents can invest more time in generating business 
00:19:10 What tools do you use? 
00:20:05 Leadership style 
00:22:00 Return on Investment < Return on Time
00:22:20 Daily schedule
00:23:35 Rituals and schedules
00:24:55 KJ sets an appointment (database call)
00:27:09 Greg interviews sales agent, KJ Jordan
00:38:00 Kevin sets an appointment (expired listing)
00:44:00 Greg interviews sales agent, Kevin Mills
00:51:50 Brendon sets an appointment (expired listing)
00:59:05 Greg interviews listing agent & business partner, Brendon Payne
01:06:52 Mitch prospecting (database call)
01:07:28 Greg interviews sales agent, Mitch Gainforth
01:16:13 Lori follow up call (buyer)
01:17:08 Greg interviews buyer’s agent, Lori Sorensen
01:23:58 Lori sets an appointment (buyer)
01:27:30 Greg interviews buyer’s agent, Lori Widner
01:34:34 Greg interviews listing agent & business partner, Jan Pitman
01:44:10 Greg coaches sales agent, Brian Yager
01:46:12 Greg explains how he develops talent on his team 
01:48:15 Weekly conference call - Greg coaches team on how to generate business through the holidays 
02:08:00 Research and statistics about home sales throughout the year
02:19:00 Greg explains how he hosts boot camps 
02:20:00 The importance of recognizing talent on your team and leveraging it 
02:20:41 Role-play and the importance of internalizing scripts
02:21:47 Greg role-plays with his team 
02:22:05 Role-play “When do you plan on selling?” 
02:26:02 Role-play “How to set a listing appointment”
02:29:00 Greg introduces us to his staff 
02:30:15 Greg interviews head of web assets/InfusionSoft, Sarah Hughes
02:33:17 Greg interviews marketing director, Lindsay Colbert
02:39:55 Greg interviews graphic designer, Daniel Little
02:44:10 Greg interviews president of operations, Tammy Juergen
02:48:48 Greg interviews executive assistant, Stacey Weaver
02:50:55 Closing remarks

We'd like to thank Greg and his team for allowing us to come hang out with them. If you would like to reach out to Greg with a referral in the Myrtle Beach area you can go to his website: http://www.c21theharrelsongroup.com/

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram.You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

 

How to List & Sell More Homes During the Holidays

Written by The Professor

In this video, on a weekly coaching call with his team, Greg Harrelson shares how to List & Sell More Homes During the Holidays.  

Podcast available on iTunes and Stitcher

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This is a 30-minute clip of our Keeping it Real on Location in Myrtle Beach, SC with Greg and his team. Stay tuned for the release of our full episode. 

During this coaching call, Greg covers: 

- How to use tonality & inflection while communicating with clients
- The importance of listening & asking the right questions 
- Overcoming objections about the seasonality of a market
- Realizing that there is less competition during the holidays
- Motivate buyers and sellers to do business through the holidays
- How to address misconceptions about the market during the holidays
- Understanding who you are selling to – year-round
- How to effectively market to your audience
- Advantages to selling during the holidays
- End of year buyers are some of the highest quality in the marketplace
- Internet searches for real estate SURGE during the holidays
- Identifying the opportunities to capture leads 
- How to control the buyer while putting them under contract, and negotiating the close after the holidays
- Market research about real estate seasonal trends 
- The importance of educating the consumer
- How to serve the consumer RATHER than sell the consumer
- How to deliver value to your clients
- How to take action and finish the calendar year off strong 

We’d to thank Greg Harrelson, owner of C21 The Harrelson Group for allowing us to visit his office and shadow his team as they show us exactly how they generate business year after year!

Keeping it Real on Location are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

 

How Todd gets 1,958% ROI on Internet Leads

Written by The Professor

In this episode, How Todd gets 1,958% ROI on Internet Leads, real estate broker Todd Tramonte of Richardson, Texas shares how he and his small team of only four agents get a 20x return from online leads. In 2017 alone, Todd will earn $1,000,000 in GCI, and every agent on his team will bring home at least $100,000. Amazingly, he and his agents are able to achieve these huge results from only one new lead per agent per day! Watch to learn how he and his team leverage their Real Geeks site and stellar follow up plan to grow their business and get a 2033% ROI on their marketing spend. 

Podcast available on iTunes and Stitcher

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In this hangout we also cover: 

- How many people are on Todd’s team 5:25
- Top 3 performing lead sources 7:00
- How he is generating online traffic with a 2033% ROI 8:30
- How to generate seller leads 11:00
- How to convert leads 13:00
- How to drive traffic to your Real Geeks website
- PPC ad spend 14:00
- Follow up - “who we call and when we call” 19:30
- Staying organized - proper follow-up cadence 23:00
- Daily schedule for prospecting 24:30
- How to leverage the Real Geeks CRM to share new listings with our database 28:00
- Copy suggestions for marketing 31:30
- Scripts for “property search leads” 35:00
- How to track conversions 41:30
- Working your center of influence 45:00
- Systems and processes for following up 45:50

We’d like to thank Richardson, TX, real estate broker Todd Tramonte, for joining our hangout and sharing all the secrets he and his team use to get 20x ROI on their marketing spend with consistent follow up and dedication to getting the most return from each opportunity. 

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

8 to 250 Deals in 2 Years

Written by The Professor

In this episode, "8 to 250 Deals in 2 years” real estate broker, Lisa Chinatti of Westford, MA, shares how she sold 82 properties and got 20 referrals with just an assistant in 2016, and how she is now on track to do 250 transactions in 2017. Lisa’s achievements are amazing! Watch as she shares how she increased her reach and took risks to hit her goals through consistency, patience, and the right mindset! 

Podcast available on iTunes and Stitcher

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In this hangout we also cover: 

- How to get motivated and hit your goals by getting out of your comfort zone and constantly following up with your leads
- The lead sources and systems that Lisa uses to generate and convert leads
- Having the discipline to reinvest on lead sources that generate the most business
- How to build a successful team to convert leads into sales  
- How to leverage your strengths and delegate your weaknesses to the right people on your team
- How to appropriate other successful marketing strategies, scripts, and processes to do more business
…and much more! 

We’d like to thank Westford, MA real estate broker, Lisa Chinatti for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.   

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

How to Recruit & Train a Million Dollar Team

Written by The Professor

In this episode, "How to Recruit & Train a Million Dollar Team” real estate broker, Chris Watters of Austin, TX, shares how he and his team will do over 700+ transactions this year. Chris shares how he discovered, interviewed and trained his team to be so successful! 

For starters, these are the core values Chris looks for in a ROCK STAR agent:

- Fierce commitment
- Drive for constant and never-ending improvement
- Success through humility
- Perseverance
- Must have a passion for people 

Podcast available on iTunes and Stitcher.

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 In this hangout we also cover: 

- How to find people who will actually work for you
- How to leverage the Real Geeks site to build and recruit agents
- Reactive vs. Proactive recruiting
- How to train agents to convert, service, and follow up with leads effectively
- How to organize your team to work buyers vs. sellers
- Chris' personal conversion rates based on lead source
…and much more! 

We’d like to thank Austin, TX real estate broker, Chris Watters for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.  

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

How Abe Will Sell 75 Homes His 2nd Year

Written by The Professor

In this episode, “How Abe Will Sell 75 Homes His 2nd Year” newer agent Abe Safa of Myrtle Beach shares how he is on track to sell 75 homes in his 2nd year in the business, 85% of which are listings taken and sold!  

Podcast available on iTunes and Stitcher.

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Watch this live hangout to learn more about:

- How he is leveraging his database to generate more listings 
- How he effectively follows up and converts more leads into deals
- How he simplified things to stay focused and sell more homes
- Daily routines, systems, and procedures he uses to achieve his goals
- How the right mindset and consistency in processes has allowed him to be so successful!
- How he has developed his skills through training and execution
- How he overcame call reluctance
- We even work through objections through live role play
- And much more…

We’d like to thank Myrtle Beach, SC real estate agent Abe Safa for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.  

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

 

Integration with Zapier

Written by Jeff

Real Geeks now integrates with Zapier, a tool that connects more than 750+ integrated apps to automate your tasks and save time

Watch the video below for a quick intro on how Zapier works to connect multiple apps.

The Real Geeks app in Zapier has both a "New Lead" trigger and "Create Lead" action. When using our "New Lead" trigger, you can send leads created in Real Geeks to any app within Zapier. When using our "Create Lead" action, you can allows leads coming from any other Zapier app to be sent to Real Geeks.

Check our documentation page for more details.

How Kory Tripled His Real Estate Business in 1 Year

Written by The Professor

This episode of Keeping It Real: “How Kory Tripled His Real Estate Business in 1 Year”.

In one year, Kory has grown his commission income from $72,000 to $232,000.

Watch this LIVE hangout to learn how Kory converts 4-5% of his leads into sales by CONSISTENTLY applying his follow-up strategies, and how he has generated an additional $90,000 in referral revenue.

Podcast available on iTunes and Stitcher.

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Here are some of the secrets Kory shares that helped him triple his business:

- How he makes the most efficient use of time he spends prospecting
- His PPC strategy to get the most ROI
- How he keeps his database engaged
- How he built his site authority to bring in 30-50 organic leads per month
- His highest converting email drip campaigns
- The call scripts that help him turn 5% of his internet leads into closings
- How he prioritizes follow-up for his incoming and hot leads to maximize his appointments and deals
….and SO MUCH MORE. You absolutely have to watch this if you want to exponentially grow your business in 2017!

To get more information on the tool that Kory uses to streamline his communication with incoming leads and maintain his referral revenue, check out the Real Geeks real estate CRM.

Here are some timestamps to help you navigate to the section that will help you the most:

00:03:36 - Importance of time management & prospecting
00:33:55 - Kory’s different lead sources and business
00:05:03 - How Kory reaches out to past clients
00:07:00 - How to keep your database engaged with market reports
00:08:55 - How to keep past clients engaged
00:10:25 - Tips on building your database
00:13:17 - How to qualify your leads to get higher conversion rates
00:18:28 - How prioritizing your follow ups helps you close more deals
00:20:36 - How to leverage the live feed to get higher engagement with leads
00:21:42 - Importance of treating your prospecting time as an appointment
00:24:15 - Things you want to avoid
00:24:38 - How to make sure you achieve your commission goals
00:25:25  - Role playing scripts live
00:30:00 - How to use eBlast emails to get higher engagement
00:31:10 - How to leverage referrals and generate additional income
00:34:35 - Kory’s ROI and Yearly marketing budget
00”36:00 - How Kory converts 4-5% of leads into closings
00:40:00 - How to convert more leads into listings
00:42:00 - Additional role play
MUCH MORE!

We'd like to thank Port Coquitlam, BC real estate agent, Kory Prince for joining us on this hangout and sharing how he is crushing it working internet leads!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

How to Dominate Facebook Marketing

Written by The Professor

This episode of Keeping it Real: “How to Dominate Facebook Marketing”.

In the first 37 days of 2017, Don Mertes has taken 12 listings and 21 escrows from Facebook Marketing alone!

Podcast available on iTunes and Stitcher.

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In this episode, Don shares his strategies of creating an effective Facebook business page, creating ad copy that converts, and determining which audiences to use for different ad types. He also shows us specific ads, targeted audiences, and the results they’ve generated.

We’d like to thank Don Mertes, Historic Phoenix real estate agent for sharing his awesome knowledge of how he is dominating Facebook Marketing.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.?

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.