Real Geeks Blog - Internet Marketing

How Eric Sold 45 Homes in his First Year

Written by The Professor

In this episode, Eric Robb shares how he sold 45 homes, with a volume of $14MM in production, in his first year of business as a single agent!
 

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

Eric generates 60% of his business from his COI alone! Learn how he does this through consistent follow-up and streamlined processes. He also shares the systems, marketing techniques, and different lead sources he’s working to generate more business from his database and online leads.

Here are some timestamps to help you navigate to the section that will help you the most:
01:30 Introduction to Eric Robb - 45 transactions in his first 12 months ($14MM)
02:30 How Eric got into the real estate business
03:30 The importance of customer service 
04:45 What Eric learned from being on a mega team 
05:55 Building mindset, conversion, and accountability
07:34 How Eric became a single agent
08:28 Learning how to market yourself through coaching videos and masterminding with other agents
09:36 How and why Eric hired an assistant 
11:05 What percentage of Eric’s business are buyers vs. sellers
11:29 Eric shares his lead sources 
12:15 How Eric generates business from his center of influence and past clients
15:55 How to leverage the Real Geeks system to stay in front of your COI
16:26 Eric shares the script he uses to follow up with his COI 
18:30 How to work referrals from top clients
19:10 How to generate and work internet leads
21:38 Conversion rate on portal leads
22:10 The importance of consistency and routine in your business
23:13 How Eric defines hot leads vs. cold leads 
24:40 Working expireds and FSBO’s
25:30 Postcard example of what Eric sends to his farm 
28:00 How to leverage Real Geeks to market to expireds and FSBO’s
29:38 Eric shares the texting service he’s using to streamline his follow up 
30:15 How to have a work/life balance by leveraging your business properly 
31:00 The importance of consistent video and social media marketing 
31:25 The benefits of hiring a full time coach 
32:50 Eric shares his business goals for the future
33:50 How Eric will triple down on working his database 
35:52 Eric explains how he decided to hire an assistant
37:45 Eric shares the coaching program he is in (Eric Jordan)
38:06 Eric shares what he’s using for video marketing resources 
38:43 Eric shares how he found his Real Estate blogger (Jen Miller)

We'd like to thank Atlanta, GA real estate agent, Eric Robb, for joining us on this hangout and sharing how he is crushing it! 

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

How to Leverage Real Geeks to Sell More Homes | Keeping it Real On Location

Written by The Professor

In this episode, a group of top producing real estate agents travel to our headquarters in Dallas, TX to discuss how they’re leveraging the Real Geeks platform to generate more business.

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

These agents discuss:
- How they’re driving lead generation
- The different landing pages and tools they’re using
- How to generate low-cost seller leads by using the Real Geeks Facebook tool and home valuation landing pages
- How to use the CRM to get higher engagement and convert more leads into clients
- How to use E-Blasts and drip campaigns to get higher engagement using the workflow system 
- Scripts and follow up processes
- How to dominate your market by using the different tools within the Real Geeks system

We’d like to thank Lisa Chinatti (Westford, MA), Greg Harrelson (Myrtle Beach, SC), Mark Martin (Austin, TX), Jeff Quintin (Ocean City, NJ), Jason Simard (Nanaimo, B.C.), Kory Prince (Port Coquitlam, B.C.), and Todd Tramonte (Dallas, TX) for joining us!

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram.You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

Using Technology to Build a Successful Real Estate Team

Written by The Professor

In this episode, Todd Tramonte, Brett Baker, and Jason Simard, 3 top-producing agents, talk about how they use systems and technology to build successful real estate teams.  

They dive deep into different marketing techniques to drive traffic to different landing pages like Facebook, PPC, and other traditional marketing strategies. They also share the different systems and technologies they use to do better follow-up, convert more leads into sales, and get the great ROI from every channel. They answer many questions live, you don’t want to miss this!  

Podcast available on iTunes and Stitcher

Get Notified of Future Episodes

We would like to thank Todd Tramonte (Dallas, TX), Brett Baker (Tri-City Areas, WA), and Jason Simard (Nanaimo, B.C.) for hosting and sharing this live hangout with the Real Geeks community.

Want more? Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

How Lisa will Leverage her CRM to hit $5M GCI in 2018

Written by The Professor

In this episode, real estate broker, Lisa Chinatti of Westford, MA, shares how she grew her business from 8 sales a year to over $2 million in GCI in three years! 

Lisa goes over all the different systems she is using to build more business out of her database and the lead sources she’s working. This year, she will close more deals by leveraging her CRM to identify hot prospects and generate more business from her COI/SOI!

 

Podcast available on iTunes and Stitcher

Get Notified of Future Episodes

Learn how Lisa generates all her different lead sources, the exact systems and cadence of how she follows up with her various prospects, what she has her ISAs doing and how she hires them. She also shares how she got her farm started, the frequency of her farming, and the content she sends to her farm. You don’t want to miss this! 

Here are some timestamps to help you navigate to the section that will help you the most:

- 00:02:52 Lisa shares her numbers from 2017
- 00:03:59 Quick overview of how Lisa went from 8 transactions in 2015 to over $2M GCI in 2017.
- 00:08:10 Lisa breaks down the percentages of buyers and sellers
- 00:08:37 Lisa shares all her income-producing lead sources
- 00:09:24 Lisa dives in to her internet/FB lead sources, including cost per lead and percentage of sellers vs. buyers
- 00:12:55 Lisa discusses her follow-up process and how she nurtures internet leads
- 00:15:00 Lisa goes over her ISA’s process 
- 00:17:17 Lisa discusses the process between long-term and short-term leads
- 00:18:27 Lisa discusses her follow-up process in detail
- 00:20:45 Lisa shares how she works Zillow leads, including average conversion time, percentages, cost per lead, and follow-up process. 
- 00:29:53 Lisa shares her PPC conversion rates and cost per lead. 
- 00:32:11 Lisa shares how she uses market reports with her COI/SOI and past clients. 
- 00:33:50 How more COI/SOI prospects are using home valuation tool after receiving market reports 
- 00:34:38 Lisa shares how she works her past clients
- 00:34:44 Lisa shares postcard farming
- 00:39:00 Lisa shares how she streamlines her follow-up process by using one CRM
- 00:39:28 Lisa and Jeff share how to keep a positive mindset
- 00:43:37 Lisa shares the importance of role-playing
- 00:45:10 Lisa shares the positive affirmations that work well for her and her team
- 00:46:04 Jeff defines a positive affirmation and what that means for an agent
- 00:48:21 Lisa shares how she became confident during her first year of business and how the business became scalable
- 00:50:37 Lisa shares an example of the type of postcards she sends out
- 00:52:51 Lisa talks about how the market reports are created
- 00:55:35 Lisa shares her tips on hiring ISAs
- 00:58:10 Lisa talks about how many agents she has now and when she knows to add another agent

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

Mastermind Roundtable: Dallas, TX | Keeping it Real on Location

Written by The Professor

Seven top-producing agents meet up at the Real Geeks Dallas headquarters for a roundtable mastermind event to share what’s worked best for them in the last year to grow their business. 

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

Seven top-producing agents meet up at the Real Geeks Dallas headquarters for a roundtable mastermind event to share what’s worked best for them in the last year to grow their business.They discuss lead generation, lead follow-up, how to build a team, how to convert buyer leads into listings, systems and software, and much more! You don’t want to miss this! 

We'd like to thank Mark Martin (Austin, TX), Todd Tramonte (Dallas, TX), Nick Trevillian (Phoenix, AZ), Phil Shaver (Phoenix, AZ), Jason Simard (Nanaimo, B.C.), Kory Prince (Port Coquitlam, B.C.), and Bret Baker (Tri-City Areas, WA) for joining us in our headquarter location in Dallas, Texas.

Here are some timestamps to help you navigate to the section that will help you the most:

00:00:00 Introduction by Jeff Manson, Founder and CEO of Real Geeks
00:02:28 Mark Martin introduces himself and his team as well as leads the introductions of everyone present 
00:08:25 Todd Tramonte from Dallas, Texas introduces himself and his team
00:13:07 Nick Trevillian and Phil Shaver from Phoenix, Arizona introduce themselves and their team
00:19:29 Jason Simard from Nanaimo, British Columbia, Canada introduces himself and his team
00:25:48 Kory Prince from Port Coquitlam, British Columbia, Canada introduces himself and his team
00:29:27 Bret Baker from the Tri-Cities area in Washington introduces himself and his team
00:32:58 Collaborative discussion of leadership strategies, approaches to hiring effective team members, and the difference between leads and conversions
00:48:49 Mark asks each person at the table “What’s working best?” for their team
01:01:36 Mark asks “What’s working best as you leverage your Real Geeks tools?”
01:12:04 Feedback about the value of the “coming soon” pages from Real Geeks
01:14:45 Jeff shares about an upcoming development of listings with work flows and to-do lists
01:15:47 Bret discusses his favorite parts of the Real Geeks software
01:20:14 Jason shares his favorite functions of his Real Geeks website
01:27:26 Mark introduces the concept of thinking like a consumer, not just as a realtor
01:28:33 Kory describes his Real Geeks’ website’s smooth integration with Mojo
01:30:52 Value of email drips and advanced search functions
01:34:10 Todd shares the communication prospecting plan he implements with his team

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram.You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

 

Greg Harrelson: Myrtle Beach, SC | Keeping It Real On Location 04

Written by The Professor

We travel to Myrtle Beach, SC and catch Greg Harrelson coaching his team as they set appointments and take listings over the phone LIVE! Greg dives deep into how he trains his agents to do 80+ transactions in just one to three years in the business. Learn the process and systems that Greg and his team implement to close 2400 transactions in 2017

 

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

Here are some timestamps to help you navigate to the section that will help you the most:

00:00:00 Introduction
00:01:25 Episode begins 
00:02:18 Greg’s discusses his journey 
00:03:12 Early prospecting
00:05:00 Early listing Agent - qualify buyers
00:08:00 Early coaching with Mike Ferry 
00:09:20 Coach, transform, and empower others to be successful 
00:09:53 Current office and market
00:10:53 “I feel like I’m a team”
00:11:45 What does a team do? 
00:12:30 Production
00:13:15 Total number of transactions
00:14:36 Listing coordination team 
00:16:00 Closing coordination team 
00:18:10 Agents can invest more time in generating business 
00:19:10 What tools do you use? 
00:20:05 Leadership style 
00:22:00 Return on Investment < Return on Time
00:22:20 Daily schedule
00:23:35 Rituals and schedules
00:24:55 KJ sets an appointment (database call)
00:27:09 Greg interviews sales agent, KJ Jordan
00:38:00 Kevin sets an appointment (expired listing)
00:44:00 Greg interviews sales agent, Kevin Mills
00:51:50 Brendon sets an appointment (expired listing)
00:59:05 Greg interviews listing agent & business partner, Brendon Payne
01:06:52 Mitch prospecting (database call)
01:07:28 Greg interviews sales agent, Mitch Gainforth
01:16:13 Lori follow up call (buyer)
01:17:08 Greg interviews buyer’s agent, Lori Sorensen
01:23:58 Lori sets an appointment (buyer)
01:27:30 Greg interviews buyer’s agent, Lori Widner
01:34:34 Greg interviews listing agent & business partner, Jan Pitman
01:44:10 Greg coaches sales agent, Brian Yager
01:46:12 Greg explains how he develops talent on his team 
01:48:15 Weekly conference call - Greg coaches team on how to generate business through the holidays 
02:08:00 Research and statistics about home sales throughout the year
02:19:00 Greg explains how he hosts boot camps 
02:20:00 The importance of recognizing talent on your team and leveraging it 
02:20:41 Role-play and the importance of internalizing scripts
02:21:47 Greg role-plays with his team 
02:22:05 Role-play “When do you plan on selling?” 
02:26:02 Role-play “How to set a listing appointment”
02:29:00 Greg introduces us to his staff 
02:30:15 Greg interviews head of web assets/InfusionSoft, Sarah Hughes
02:33:17 Greg interviews marketing director, Lindsay Colbert
02:39:55 Greg interviews graphic designer, Daniel Little
02:44:10 Greg interviews president of operations, Tammy Juergen
02:48:48 Greg interviews executive assistant, Stacey Weaver
02:50:55 Closing remarks

We'd like to thank Greg and his team for allowing us to come hang out with them. If you would like to reach out to Greg with a referral in the Myrtle Beach area you can go to his website: http://www.c21theharrelsongroup.com/

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram.You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

 

How to List & Sell More Homes During the Holidays

Written by The Professor

In this video, on a weekly coaching call with his team, Greg Harrelson shares how to List & Sell More Homes During the Holidays.  

Podcast available on iTunes and Stitcher

Get Notified of Future Episodes

This is a 30-minute clip of our Keeping it Real on Location in Myrtle Beach, SC with Greg and his team. Stay tuned for the release of our full episode. 

During this coaching call, Greg covers: 

- How to use tonality & inflection while communicating with clients
- The importance of listening & asking the right questions 
- Overcoming objections about the seasonality of a market
- Realizing that there is less competition during the holidays
- Motivate buyers and sellers to do business through the holidays
- How to address misconceptions about the market during the holidays
- Understanding who you are selling to – year-round
- How to effectively market to your audience
- Advantages to selling during the holidays
- End of year buyers are some of the highest quality in the marketplace
- Internet searches for real estate SURGE during the holidays
- Identifying the opportunities to capture leads 
- How to control the buyer while putting them under contract, and negotiating the close after the holidays
- Market research about real estate seasonal trends 
- The importance of educating the consumer
- How to serve the consumer RATHER than sell the consumer
- How to deliver value to your clients
- How to take action and finish the calendar year off strong 

We’d to thank Greg Harrelson, owner of C21 The Harrelson Group for allowing us to visit his office and shadow his team as they show us exactly how they generate business year after year!

Keeping it Real on Location are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

 

How Todd gets 1,958% ROI on Internet Leads

Written by The Professor

In this episode, How Todd gets 1,958% ROI on Internet Leads, real estate broker Todd Tramonte of Richardson, Texas shares how he and his small team of only four agents get a 20x return from online leads. In 2017 alone, Todd will earn $1,000,000 in GCI, and every agent on his team will bring home at least $100,000. Amazingly, he and his agents are able to achieve these huge results from only one new lead per agent per day! Watch to learn how he and his team leverage their Real Geeks site and stellar follow up plan to grow their business and get a 2033% ROI on their marketing spend. 

Podcast available on iTunes and Stitcher

Get Notified of Future Episodes

In this hangout we also cover: 

- How many people are on Todd’s team 5:25
- Top 3 performing lead sources 7:00
- How he is generating online traffic with a 2033% ROI 8:30
- How to generate seller leads 11:00
- How to convert leads 13:00
- How to drive traffic to your Real Geeks website
- PPC ad spend 14:00
- Follow up - “who we call and when we call” 19:30
- Staying organized - proper follow-up cadence 23:00
- Daily schedule for prospecting 24:30
- How to leverage the Real Geeks CRM to share new listings with our database 28:00
- Copy suggestions for marketing 31:30
- Scripts for “property search leads” 35:00
- How to track conversions 41:30
- Working your center of influence 45:00
- Systems and processes for following up 45:50

We’d like to thank Richardson, TX, real estate broker Todd Tramonte, for joining our hangout and sharing all the secrets he and his team use to get 20x ROI on their marketing spend with consistent follow up and dedication to getting the most return from each opportunity. 

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

8 to 250 Deals in 2 Years

Written by The Professor

In this episode, "8 to 250 Deals in 2 years” real estate broker, Lisa Chinatti of Westford, MA, shares how she sold 82 properties and got 20 referrals with just an assistant in 2016, and how she is now on track to do 250 transactions in 2017. Lisa’s achievements are amazing! Watch as she shares how she increased her reach and took risks to hit her goals through consistency, patience, and the right mindset! 

Podcast available on iTunes and Stitcher

Get Notified of Future Episodes

In this hangout we also cover: 

- How to get motivated and hit your goals by getting out of your comfort zone and constantly following up with your leads
- The lead sources and systems that Lisa uses to generate and convert leads
- Having the discipline to reinvest on lead sources that generate the most business
- How to build a successful team to convert leads into sales  
- How to leverage your strengths and delegate your weaknesses to the right people on your team
- How to appropriate other successful marketing strategies, scripts, and processes to do more business
…and much more! 

We’d like to thank Westford, MA real estate broker, Lisa Chinatti for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.   

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

How to Recruit & Train a Million Dollar Team

Written by The Professor

In this episode, "How to Recruit & Train a Million Dollar Team” real estate broker, Chris Watters of Austin, TX, shares how he and his team will do over 700+ transactions this year. Chris shares how he discovered, interviewed and trained his team to be so successful! 

For starters, these are the core values Chris looks for in a ROCK STAR agent:

- Fierce commitment
- Drive for constant and never-ending improvement
- Success through humility
- Perseverance
- Must have a passion for people 

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

 In this hangout we also cover: 

- How to find people who will actually work for you
- How to leverage the Real Geeks site to build and recruit agents
- Reactive vs. Proactive recruiting
- How to train agents to convert, service, and follow up with leads effectively
- How to organize your team to work buyers vs. sellers
- Chris' personal conversion rates based on lead source
…and much more! 

We’d like to thank Austin, TX real estate broker, Chris Watters for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.  

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com