Real Geeks Blog - Internet Marketing

How Lisa & Her Team Sold 492 Homes in Just Their 3rd Year

Written by The Professor

In this episode, we follow up with one of our favorite guests, Lisa Chinatti of Westford, MA, on her journey from being a single agent to building a team. In just her 3rd year of business, Lisa has gone from 8 to 492 transactions. 

Podcast available on iTunes and Stitcher.

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We also cover: 

- How Lisa opened her own brokerage
- The systems Lisa’s team uses to generate and follow up with her clients
- How to recruit and retain talent
- The importance of culture when building a team 
- The skills needed to be a great leader
- Learning and growing from your mistakes
- and much more! 

We'd like to thank Lisa for sharing her story with us! 

Check out our past recordings any time at our Real Geeks YouTube channel, and follow us on the Real Geeks Facebook, and Instagram pages to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

 

 

Role Play Showdown

Written by The Professor

New Year, New Me! -- It's 2020 and this is the best time to set yourself up for a successful year. 

That's why we are giving you access to the incredible role play showdown that took place at the Unofficial Real Geeks User conference. 

In this video, watch how top-producing agents - Todd Tramonte (Dallas, TX), Lisa Chinatti (Westford, MA), Bill Jenkins (Las Vegas, NV), and Mark Martin (Austin, TX) overcome objections to generate more business whether it be FSBO's, expireds, or new listings.

 

How Agents Succeed Using Real Geeks

Written by The Professor

Real Geeks has helped hundreds of agents just like you generate more listings and buyers...but you don't have to take our word for it. 

Watch and learn why agents, teams, and brokerages have chosen Real Geeks.

Our all-in-one sales and marketing platform is a powerful tool that can help you take your business to the next level! 

Keeping your Foot on the Gas in December

Written by The Professor

It’s that time of year again - what does December mean to you? While many of your competitors are slowing down, you should be keeping your foot on the gas and recognizing that December means opportunity! 

In this video, Greg Harrelson and Abe Safa go over their December checklist, how they maximize their time to hit their goals, and how they create enough separation at the end of the year so their competitors can’t catch up in the new year! 

This is the final stretch folks, while everyone is taking the foot off the gas, it’s an opportunity for you to floor it! So stop and acknowledge that you’re at risk of losing your momentum, recognize that your competitors are at risk too, and seize the opportunity to crush it! 

We’d like to thank Greg Harrelson and Abe Safa for sharing this video with us from their "Level Up" mastermind series. 

Building Urgency to List or Buy in the Fall/Winter Marketplace

Written by The Professor

Dirk Zeller of Real Estate Champions, leads this session of free coaching available exclusively to Real Geeks clients!

Most real estate markets, at least in the consumer’s mind, can be characterized by peak and off-peak. In calendar terms, October through March are off-peak. The fall market creates a higher need to build urgency and the advantages of purchasing and selling in off-market times. If you can build more urgency and drive more production into the off-peak months, you’ll increase sales and revenue, remove low sales months, balance your cash flow and fixed expenses, save more money, and ultimately, have more wealth.

Below is a short clip of the one-hour training session for Real Geeks customers exclusively. 

Click here to find out more about Real Geeks and how it can help you do more business in 2019! 

 

PieSync Integration

Written by The Professor

Real Geeks is pleased to announce our PieSync integration!

Using PieSync, many other lead generation services and CRMs can be integrated and synchronized with Real Geeks, keeping information consistent across multiple platforms. PieSync is a paid service, although certain brokerages like Keller Williams, include a free PieSync account when used with supported real estate integrations. For example, as a Keller Williams agent, you can integrate Real Geeks with KWCommand at no cost.

The unique thing about PieSync is that it offers real-time, 2-way sync. This means changes you make in one system will be reflected in the other, almost immediately, and vice versa. This ensures that your data is always up-to-date no matter where you are.

There’s a great post on PieSync’s blog with more information about PieSync and how to configure it.

Check out the Real Geeks documentation for how to configure Real Geeks with PieSync today.

How to Convert More Leads Into Sales

Written by The Professor

In this episode, Jeff and the team dive deep into "How to Convert More Leads Into Sales".  

Podcast available on iTunes and Stitcher.

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We also cover:

- How to follow up with different lead sources
- How to get higher conversions when following up
- What to say when following up with leads
- How often to follow up with leads
- How Lisa trains her agents to get higher conversions
- We also share how often her agents practice their skills, schedules, work ethic, mindset, and possibly a little roleplay.
- And much more!

Here are some timestamps to help you navigate through the episode: 

00:00:05 Introduction to today’s Keeping It Real topic
00:03:05 Lisa shares her progression on how she built her business 
00:06:21 Recognizing your strengths and weaknesses is a key to success 
00:10:43 The most effective ways of helping agents become better sales people 
00:16:25 How Lisa’s team follows up with their leads & what their main sources are
00:30:00 The importance of getting face to face with a potential client 
00:33:55 How to generate & work leads from Open Houses
00:40:36 How to work leads with incomplete information 
00:41:43 How Lisa trained her new agent to go from 0 sales to 9 closings in 90 days 
00:49:00 How Lisa’s team works their SOI 
00:55:10 The importance of human interaction
00:56:20 Additional tips on connecting with leads 

 

How to List and Sell More Homes

Written by The Professor

In this episode, Jeff and the team dive deep into "How to List and Sell More Homes".  

Podcast available on iTunes and Stitcher.

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We also cover:
- How to communicate with different lead sources
- How to follow up with different lead sources
- How to overcome certain objections 
- Roleplay different scripts
- How to get more listings appointments
- And much more!

Here are some timestamps to help you navigate through the episode: 

00:00:24 Introduction to today’s Keeping It Real topic
00:02:34 Why it’s important to have a certain % of your business be listings 
00:06:18 Why agents need to start focusing more old school tactics and less lead generation
00:11:45 What are the things Greg’s team focuses on to generate 817 Listings 
00:23:15 How do we train ourselves to speak to 20-30 people a day
00:30:45 Resisting the co-mingling of tasks 
00:37:55 The top 5 sources Greg’s team uses to generating listings 
00:38:32 How to work expired listings
00:48:30 How to work FSBO
00:53:30 Q & A 

We'd like to thank Myrtle Beach, SC, real estate broker, Greg Harrelson, for joining us on this hangout.

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

The Truth About Lead Quality

Written by The Professor

In this episode, "The Truth About Lead Quality", Greg, Jeff, and Frank dive in deep about lead quality and how to convert more leads into sales!

Podcast available on iTunes and Stitcher.

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 Here are a few things we cover:

- How your mindset affects your conversion rate
- How "quick you respond" will determine the quality of the lead
- How often you should follow-up to get higher conversions
- How you're communicating makes a huge difference
- What you're saying could be the difference between converting or not
- Why listening and asking follow-up questions is so important
- And much more!

Here are some timestamps to help you navigate through the episode: 

00:00:49 Introduction to today’s Keeping It Real topic
00:03:28 How speed-to-lead affects lead quality
00:05:35 Three factors in associating a cost to a lead
00:11:15 How to stay on top of lead follow up and speed-to-lead recommendations
00:16:35 The role mindset plays in your conversion rate
00:21:37 What is more important on a call, how you are communicating or what you are saying?
00:24:00 Advice to a single agent that would like to increase their response time
00:28:15 How many times should you call a lead before you move on?
00:30:50 Double dial text method
00:32:25 Greg and Jeff’s thoughts on incomplete contact information
00:38:45 Questions and dialogue you can use to measure lead quality
00:42:40 How many sellers are there in the online buyer leads?
00:48:38 How to make consecutive attempts and still sound sincere 
00:53:50 Where will the real estate industry be in five years?

We'd like to thank Myrtle Beach, SC, real estate broker, Greg Harrelson, for joining us on this hangout.

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

Generate More Business from Your Databse

Written by The Professor

In this episode, Greg Harrelson shares how to generate more business from your database!

Watch as Greg shares how he nurtures and delivers value to his database... from prospecting, getting email addresses, staying in touch, tagging/segmenting prospects, and marketing to them - Greg explains the importance of putting in the work NOW to build a foundation for the FUTURE!  

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

We also cover:
- How to continually grow your database
- Importance of segmenting and tagging your database 
- How to do niche marketing to your database 
- How to generate more listings from your database using different tools & marketing
- Follow-up scripts
- How to create valuable content for your database so they’ll reach out to you
- How to get email addresses and contact info from all prospects
- How to leverage your database to dominate your market
- And much more! 

Here are some timestamps to help you navigate through the episode: 

00:01:36 Greg shares how he constantly grows his database daily
00:03:15 The importance of informing influencers so they look at you as an authority
00:04:29 Greg shares the phone script he uses to get emails to add to his database
00:07:36 Jeff shares the script he uses to generate more business from his database
00:08:07 When a prospect is set up on a sold search with RG they’re also sent market reports
00:09:40 The importance of setting contact goals
00:10:37 Prospect not to sell a home BUT to get yourself exposure
00:12:00 Building a database vs. Monetizing a database
00:14:35 Leverage your tools during conversations to increase the return on your time
00:15:15 While prospecting, monetize the “no’s” by adding value 
00:16:35 Using technology to nurture your database 
00:17:00 Ideal frequency and touch pattern for database follow-up
00:19:00 How to use multiple channels to stay in touch with prospects
00:20:20 The importance of tagging and segmenting your database
00:22:15 Content must be custom and relevant to the recipient compared to generic content
00:22:41 Greg shares how he segments his database and the content he sends to them
00:27:50 The importance of PUTTING IN THE WORK & to build your database
00:28:00 It’s easy to make money but it takes hard work to build wealth
00:29:30 Greg shares the email content he uses to inform & motivate prospects to make decisions
00:31:30 The importance of focusing on what you’re giving NOT what you’re getting
00:32:50 The value of sharing data and your interpretation of market info to your prospects
00:35:16 Greg shares the content he uses for Facebook ads
00:36:36 Greg shares his CPL for leads generated from the RG Facebook Marketing Tool and landing prospects on the home valuation landing page
00:40:29 Frank shares example marketing video content 
00:40:50 Greg shares how he uses video content to generate more business
00:42:11 The power of video to create relationships with your prospects
00:44:33 Frank shares an affordable video marketing product
00:45:00 Frank shares how Vyral Marketing can help market to your prospects
00:47:00 Greg shares how the consumer inspires him in the content that he creates
00:47:27 How to get content ideas using Google autocomplete
00:48:17 Frank shares how to scrub archive lists before sending E-Blasts
00:49:54 Q & A

We'd like to thank Myrtle Beach, SC, real estate broker, Greg Harrelson, for joining us on this hangout.

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com