6 Reasons Why Agents Sometimes Fail in their CRM

5+ reasons why agents sometimes fail with the RG CRM

CRM, also known as Customer Relationship Management, is software that helps real estate agents manage their relationships and interactions with potential clients.

The goal of this software is simple: to improve engagements. Unfortunately, not everyone gets to achieve this objective. If this is something that you struggle with, it may be due to the following reasons.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:54
 
0:15
 
 
 
 
 
 
 
 
 
 

 

Not Uploading, Integrating, or Utilizing Their Database.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
1:55
 
0:29
 
 
 
 
 
 
 
 
 
 

 


About 50% of Real Geeks users upload their database. These are the users who experience conversion at a much higher rate.
The remaining 50% tend to overlook this step because they think they do not have or have an insufficient database to upload. But such is not the case. Anyone who has a phone has a contact list that they can use.
So no matter how few your contact list is, it will always serve as a good starting point to build your CRM.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
1:32
 
0:23
 
 
 
 
 
 
 
 
 
 

 

You Don’t Add to the CRM Every Single Day.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:37
 
0:06
 
 
 
 
 
 
 
 
 
 

 

Uploading a database is not enough for you to generate leads. You also need to be proactive in touching base with your prospects.

You can do this by promoting your properties on different social media platforms or using PPC strategies.

Whatever your marketing efforts will be, you should always work towards building your website and increasing your traffic…

You Don’t Respond or React to the Engagement in Your CRM.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
1:18
 
0:54
 
 
 
 
 
 
 
 
 
 

 

Once you have an established platform, you need to constantly observe the user’s activities and engage with them however you can. When a client likes a property, sends you a message, or scrolls through your page, try to provide the appropriate reaction.

All their engagement is a cue for you to connect with them. Too many agents are playing Big Brother that they forget that the relationship should not be observational or one-sided.

You Have Too Many Past Due Activities

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
1:38
 
0:28
 
 
 
 
 
 
 
 
 
 

 

Although it’s important to look towards the future, you should also keep in mind what your past dues are. The more you overlook past activities, the more they’re likely to pile up until eventually, you decide to disregard them completely.

To avoid this, try setting an hour a day to finish all your past dues. Once you’re done, create a workflow that prevents you from experiencing this again.

You Have Too Many Leads that You’ve Never Talked To

As an agent, having leads is an asset, but it can also be a challenge. If you have too many prospects you’re simultaneously conversing with, chances are you’re missing out on some potential clients on your contact list. So, what you need to do is to use the advanced filter feature on the CRM to search for individuals you need to contact.

Then, implement a short-term workflow. Dedicate at least an hour to touch base with them. If you do this consistently, you can increase your conversion rate by 50%.

You Ignore Leads

Many agents make the mistake of ignoring the leads who are not ready to buy or sell a property on the spot. When they say “they’re interested,” many agents take that as a cue that they’re not. Instead of building a relationship with them, they tend to let them go completely.

However, this is the wrong way to go about it. If someone says that they’re not interested right now, just let them know that you’re there for them. You can either put them into future activity or kick off a workflow with them in a week or two weeks from now. After five conversations with them, you’ll be surprised at how much your relationship has progressed.

Wrap Up

Nothing on the list is difficult to do. All they require is consistency. Consistency is what wins the game — inside and out. If you want to increase your CRM performance, these are the solutions you need to follow to get the results you want.

Published on Jun 8, 2022 under , , , ,

Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

Featured Articles

You don't have to take our word for it! We encourage you to do your research and talk to our customers to see why they chose to go with our solution.

Coaching Technology Real Estate Lead Generation CRM

You've Got a CRM! Now What? With Chuck Richards

You've Got a CRM! Now What? With Chuck Richards

A customer relationship management (CRM) software is one of the best tools for real estate agents, and you've just gotten your own. So, now what? Frank from Keeping it Real and Chuck from Reel Geeks are here to tell you how you can make your real estate CRM the biggest asset for your business.

The Basic Building Blocks

Think of your CRM as a bin that needs to be filled. Before putting in the small details, you'll want to start with the big blocks. These are the things that make the whole software work.

Who are you building relationships with?

 

The First Block: The Customers Need to Be There

CRM software is made for your clients, so the first thing you need to do is add them. Include everyone you know or have interacted with from these four categories:

● Past Clients

● Sphere of Influence

● Buyer Leads

● Seller Leads

Your minimum number should be 150 people — Dunbar's number. This is the ideal number of people you can theoretically form and maintain good relationships with.

Organizing Your Database

 

The Second Block: Set up Communications in the Platform

CRM works as a communication tool where you can touch points with clients and your team. Make sure that your number, email, lead sources, calendar, and other tools for communication are integrated into the system.

This will allow you to start prospecting active leads and monitor activities simultaneously.

Forming Relationships with Your Clients

 

The Third Block: Know Which People to Prioritize

The next step is setting up tools for identification and prioritization. Depending on their needs, you'll want to put people in groups or marketing plans. Keep in mind that you're acting as the solutions provider in this scenario, so knowing each customer's pain points is essential if you want to build relationships with them.

 

The Fourth Block: Know Your Leads by Listening to the CRM

Engage only with the relevant leads. To determine which ones these are, you need to check who's consuming what you send out through the CRM. If you choose only the most active leads, you have a higher chance of converting those leads and securing a transaction.

Engage With Your Leads

Once you've set up the basic building blocks of your CRM, it's time to engage with your leads. CRM software has many tools and integrations that allow you to reach out and provide solutions. These can be through

● Calls

● Texts

● Postcards

● A property search for home buyers

● A monthly market report for sellers

● and more!

Know How the CRM Works

Understanding how your CRM works is essential if you want your investment to be worth it, so take the time to learn how it works and make sure to pass the information to your team. You'll also benefit from a strong CRM methodology to streamline your processes.

Experiment

 

Take Advantage of Videos

Videos are one of the best ways to generate leads, and CRMs can usually allow you to send one. Whether it's a short, personal video, a long-form Q&A, or 15-second reels, it's up to you to choose the best format.

Final Thoughts

Follow the tips above when starting or transitioning to a new real estate CRM. You can also check out our video for a deeper dive into the topic.

Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success

 

 

In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:59
 
 
 
 
 
 
 
 
 

Transforming Your Success into Their Success

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:17
 
 
 
 
 
 
 
 
 

Creating a Schedule

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:59
 
 
 
 
 
 
 
 
 

Buying this Year vs Next Year

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:19
 
 
 
 
 
 
 
 
 

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:18
 
0:00
 
 
 
 
 
 
 
 

Agent Utility Belt

 
 
 
 
 
 
 
 
 
 
 
1:04
 
0:30
 
 
 
 
 
 
 
 

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

Coaching Greg Harrelson Updates Abe Safa

April 2022 New Status Update and Urgencies for Segmenting in RealGeeks CRM

Work smarter, not harder, with these best practices for segmenting your CRM and organizing your workflows. Greg Harrelson, Lindsay Colbert, and Abe Safa discuss the new status and urgencies CRM update from Real Geeks.

Greg Harrelson, Lindsay Colbert, and Abe Safa discuss the new status update from Real Geeks CRM that will improve the segmenting process in dealing with new leads and existing leads to be consistent with the goals of providing timely and accurate information for clients.

They break down what we can do with the new status and urgencies and how they will be using them to improve your workflows and segmenting in your Real Geeks CRM.

Building Your Database

Segmenting Your CRM

What Are the New Statuses in RealGeeks CRM? 

The Segmenting process in RealGeeks CRM helps you better understand where your leads are in their buying cycle. This understanding allows you to take the appropriate actions to nurture them through to a sale.

Segmenting is also essential when managing your existing clients, as it can help you determine if they are ready for an upgrade or additional services.

The new statuses that have been added to RealGeeks CRM are as follows:

New

A fresh and new lead comes into the CRM; before, the system is not tagging the leads if it's new or not. With the new Segmenting process in RealGeeks CRM, any new lead that comes into the system will be automatically tagged as a "New."

This will allow you to more easily identify and segment these leads so that you can take the appropriate actions to nurture them through to a sale.

Attempted Contact

This status will be applied to any lead you have attempted to contact, either successful or unsuccessful. Once you make an activity (text, phone call, email, or leave a voicemail), the status will automatically change to "Attempted Contact."

This is a valuable status to have as it will help you determine which leads are more engaged and responsive and which ones you may need to reach out to again.

Nurture

After contacting the lead and the lead responding, the RealGeeks CRM will automatically change the status to "Nurture."

This status is vital as it helps you determine which leads are ready to be moved further down the Segmenting process.

At this point, you may want to consider sending them additional information or scheduling a consultation call.

Note: To use these new status updates, you have to go to the backend of RealGeeks CRM and enable this in the settings.

What Are the New Urgencies in RealGeeks CRM?

Qualifying leads and distributing them to the appropriate salespeople have never been more critical. With the release of new urgencies in RealGeeks CRM, we've made some significant changes to the urgencies handled in segmenting your CRM.

In Segmenting, there are now four types of urgencies: Fire, Hot, Warm, and Long-Term.

  • Fire Urgency are leads that are needed to contact daily.
  • Hot Urgency are leads that should be contacted weekly.
  • Warm Urgency are leads that should be contacted monthly.
  • Long-Term Urgency are leads that can be contacted quarterly.

It takes the agent to follow up or log activity for the statuses automatically kick in and move the lead to a different follow-up time frame.

This feature helps the CRM be more consistent with providing timely and accurate information for clients and further and faster by working on the database in RealGeeks CRM.

To have everything automatically tagged either in the new statuses or urgencies is a fantastic feature because now every lead is searchable, sortable, and reportable by these criteria.

FAQs

Will Real Geeks do the same thing with the old leads as we try to contact them and make notes?

Answer: Some statuses still do not automatically change, but you can do a bulk update by enabling this option in the settings.

Can we create a filter of leads we attempted contact by phone less than a certain amount of times?

Answer: The best thing you can do there is just do your status attempted to contact and look at your last contact date. You can't look at the number of times you've tried to in the advance search filters.

Coaching SEO Keeping It Real Real Estate Lead Generation IDX

The Power of SEO and Area Pages w/ Bob McCranie

 

 

The Power of SEO and Area Pages With Bob McCranie

 The-Power-of-SEO-and-Area-Pages-w-Bob-McCranie

Do you want more lead traffic to your website? In this latest episode of Keeping It Real, we explore the latest SEO best practices with Bob McCranie. Bob is the Broker Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars and an expert on utilizing SEO best practices and Area pages in his strategies.

Join host Frank Klesitz, CEO of Vyral Marketing, in breaking down the strategies and best practices behind a robust, high-conversion online presence in today's evolving digital landscape.

Bob on Why Real Geeks:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:52
 
 
 
 
 
 
 
 
 

Bob on Organic VS Paid Advertising:

 
 
 
 
 
 
 
 
 

If you need some help optimizing your site, tips on how to turn up the volume on your current lead flow, insight into different strategies that have provided wins for agents across various markets, -- Check out Bob's Area Page lead generation strategy!

Bob on Optimizing Your Real Geek's IDX Website:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:31
 
 
 
 
 
 
 
 
 

Bob on Attitude & SEO:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:34
 
 
 
 
 
 
 
 
 

Bob on virtual companies & online work:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:54
 
 
 
 
 
 
 
 
 

Top 3 Ways to Generate Lead Traffic & Boost Your Sale Funnels' Visibility in Your Market

Bob, a Brokerage Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars, shares the techniques and strategies he deploys to increase overall visibility to prospective clients in his market. 

According to Bob, he deploys three unique strategies to get leads. These strategies roughly refer to attraction marketing, SEO & optimizing his website based on popular search engine optimization guidelines, and demographic farming/cultivating his existing audience. 

Let's dive more into these strategies and find out how Bob executes them to get as many leads as possible.

Bob on Attraction Marketing:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:07
 
 
 
 
 
 
 
 
 

Attraction Marketing

Attraction marketing, also called event marketing, is Bob's number one strategy. This strategy is based on the idea is that you don't have to run Ads all the time or cold calls but have people gravitate towards you because of who you are in the community. In the case of Bob, he's a well-known Broker Associate with long years in the industry. Newer agents can begin working on their community visibility by hosting events. 

Bob on the fun of event marketing:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:19
 
 
 
 
 
 
 
 
 

You can draw people to you by hosting events, posting about them on social media, and generally being a social connector. It doesn't have to be a real estate event, but any event that serves as a lure to connect with people.

Bob on marketing his events:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:28
 
 
 
 
 
 
 
 
 

Some of the events you can host include:

  • Kite Flying, BBQs, & Outdoor Events
  • Theater Events, Movie Nights, DriveIns, Concert in the Parks, etc. 
  • Recycling Events, Food Drives, Community Service Events, etc.

Bob on building collaborative events:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:56
 
 
 
 
 
 
 
 
 

Starting successful community events takes consistency and patience. Make a schedule and stick to it when promoting your events. You can put up physical signs around your area. Put up flyers at your local coffee shops and gyms, and utilize social media ads. These have proven very effective no matter which markets you are located in. 

Bob on using creative postcards for marketing:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:25
 
 
 
 
 
 
 
 
 

Putting in a constant effort will build attendance over time, and before you know it, you will have collected a community of regulars at your events that can also serve as a potential client base. Networking greatly helps get leads, even if not by a massive count at first.

Your Website

Bob on the importance of having your own IDX website: 

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:14
 
 
 
 
 
 
 
 
 

Bob on making IDX websites work for you:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:54
 
 
 
 
 
 
 
 
 

The second and perhaps most important is internet marketing, specifically SEO. Your primary medium is your Reel Geeks website, which helps you draw in more organic leads. You still run Google ads, which brings you steady business.

However, you must have a website to lead your potential leads and provide them with the information they need.

Of course, just having a website is not enough – you need area pages. Bob stresses the importance of area pages and being specific about where you want your leads to go. He combines social media and SEO, focusing locally on his pages.

No one looks for real estate in the main city. People always look for the suburb or neighborhood they are looking into.

You create business pages for each suburb of the city you're covering. Each page must have a call to action that takes the reader to the actual area page on your website. It has to lead to the direct page for the city or suburb, not the homepage. It helps to pre-fine all searches as much as possible, directing leads where they want and giving them satisfaction.

 

Bob's Take on Ads & Real Leads

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:39
 
 
 
 
 
 
 
 
 

 

How Bob Determines His Area Pages

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:35
 
 
 
 
 
 
 
 
 

 

Building a Backlink Strategy

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:44
 
 
 
 
 
 
 
 
 

 

Backlinks & Area Pages

 

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
1:14
 
 
 
 
 
 
 
 
 

 

Demographic Farming

Bob's last strategy has to do with demographic farming, which is about cultivating or nurturing your lists.

Using Funny Postcards in Demographic Farming:

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:55
 
 
 
 
 
 
 
 
 

In this example, he developed his holiday list using postcards sent creatively and in good fun. For instance, he would send a holiday postcard in June or Valentine's Card with a humorous caption. Of the many postcards he sent, the most creative and successful is the tagline, "No, I don't want to buy your house." Bob doesn't want to buy your house, but he can sell it at a 30 to 40% better price than others in the market. The idea is to keep it fun, so people will look at the cards or mail and know what Bob has to offer.

Per Bob's experience, the strategies that can help you bring in leads are – attraction marketing/events marketing, SEO and area pages, and demographic farming. Add them to your process, and you can turn up your current lead flow to the highest volume.

 

Updates Real Estate Lead Generation CRM

CRM Update: Status Bar and Urgency Messaging

One of the Real Geeks platform’s greatest strengths is its customizability–no matter the size of your team, no matter what market you operate in, and no matter what client segment you serve, the Real Geeks solution can be configured to boost your business.

That said, we and our Coaches often get asked about our recommended best practices for various tools and features, which prompted us to take a look at the CRM’s default system values. Two of the biggest stand-out areas of opportunity we recognized from this review were the lead Status and lead Urgency fields.

 

We set out researching industry best practices, interviewing customers, and talking to our Coaches so that we could better understand how to improve the CRM’s default Statuses and Urgencies. One survey we ran amongst a group of Real Geeks users revealed:

Only 36.8% of respondents consistently set Statuses for every lead, while a full 35% never touched Statuses at all

Among those not using the Lead Status field (either regularly or at all), 65% didn’t do so because they didn’t understand what the Status was for or why they should use it

Another 25% of respondents who weren’t using Statuses said that keeping them updated was just too tedious and time-consuming

Our conversations with real estate experts further impressed on us over and over again how important the Status is as a prioritization tool for telling the agent where the lead currently is in the sales pipeline. Additionally, the Urgency field should make clear how frequently the agent should contact that lead. With this focus in mind, we targeted the most critical changes we needed to make:

  • Revise system Status values to more closely match the steps in the home-buying/selling journey
  • Set the order of system Statuses to represent progression through the sales pipeline
  • Revise system Urgency values to explicitly illustrate contact frequency
  • Increase the visibility of lead Statuses to reflect their importance and usefulness
  • Reduce the amount of manual updating required to manage Lead Statuses

 

Last Fall, we took step one by updating the CRM’s Leads List table to include the lead Status. The response was immediate–before we even posted about the change ourselves, customers were commenting on the improvement. From there, the next step was to map out what the new system values should be and to make sure they were structured in the right order. Our research and the advice of top producers, such as Greg Harrelson, led us to define the Status pathway as:

 

After coding this new Status structure into the CRM, we then turned our attention to solving the challenge of keeping each lead’s status updated. If the agent was having to take the time to make every update for every lead, that’s a lot of time taken away from actually nurturing lead relationships and helping them to progress toward closing. As such, we wanted to make sure that the platform was doing as much of the work as possible with regard to the administrative tasks of record-keeping.

Our solution was to set up a new set of background logic in the CRM that would automatically update a lead’s Status based on other actions taken either by the agent or by the lead. For example, any new lead coming in would start out as "New", but would then be changed to “Attempted Contact” once the agent logged an outgoing call, text, chat, or email. If the lead responded, the Status would again automatically advance to “Nurture” until an appointment was set, and so on all the way to “Closed”.

 

Finally, we wanted to give these new system Statuses very prominent visibility in the CRM. Our Coaches and experts had stressed how important tracking the lead’s status is, so we knew we needed to show at a glance what an individual lead’s Status was and also show how many leads were currently in each stage.

The solution here was the all-new Status Bar, which rests just above the Leads List table. Agents will be able to quickly visualize the distribution of clients throughout their sales pipeline. Moreover, this tool enables agents to filter down to the leads within a particular stage so that they can prioritize whom they help advance toward closing.

 

Development wrapped earlier this year and we began beta testing in March. Along with making these new features available by default to all new Real Geeks customers, we also recruited a group of approximately 50 current users to try everything out and provide their feedback. Their response was overwhelmingly positive, sharing comments such as:

  • “I like the system’s ease of operation.” -Bill Frey
  • “Makes it easier to organize clients.” -David Rojek
  • “It’s a lot better than what we currently have.” -Marcus Edwards
  • “Allows more information at a glance.” -Keith Offord
  • “Makes the pipeline easier to manage.” -Jay Costa

It’s been exciting to see the early wins this latest update is bringing to customers so far. Now that we’re ready to release the all-new system Statuses and Urgencies to all Real Geeks users, you can look forward to saving time with better lead prioritization, too. Make sure you have system Statuses and Urgencies enabled after this feature launches on April 6, 2022.

Real Geeks' Real Estate Cost Per Lead Breakdown

Throughout our masterminds, exchanges with real estate industry professionals on The Keeping it Real podcast, and our every day, — a metric that everyone agrees is key to formulating your route to success as a real estate professional is the cost per lead metric.

Understanding your cost per lead metric will help you assess the amount of inventory in your market, understand your clients’ and prospective clients’ needs, assess where clients fall in their buying or selling cycle, and better understand your market. With your cost per lead metric, you can create a budget and a plan for any market or season you find yourself in.

Fill out the form below to receive an instant download of The Real Geek’s 2022 CPL Report that breaks down the cost per lead in the top 10 most prominent markets of the last year, the top 10 lowest cost-per-lead markets of the previous year, and the cost per lead breakdown of the 50 largest markets of the previous year.

Through our work managing Google and Facebook ad accounts for hundreds of real estate teams across the USA and Canada, Real Geeks can get a unique perspective of the market as a whole. Based on what we’ve seen, now is the best time in history to start investing in PPC leads.

Once you have assessed the cost per lead in your market, there are many ways to apply this metric to your strategy. Last week's Keeping it Real: How to Generate Seller Leads in Low Inventory Market w/ Lisa Chinatti & Jason Posnick, Lisa and Jason address the current issue of low inventory markets. As well as, break down the most effective approaches to 5 different lead sources and how to create a plan that meets your needs regardless of which market you are in.

 

 

In addition to constructing a strategy in response to low inventory markets and examining different lead sources, lead flow is also a factor to consider. If you have a small real estate team or have become overwhelmed with the number of incoming leads, you can deploy a texting assistant like Real Geek's Robin Geek AI to your workflow. Also, check out Keeping it Real's: How to Hire a Virtual Assistant to Cold Call Homeowners for Seller Leads w/JP Wells.

 

 

If you are getting started with building a workflow, check out: 4 Drip Campaigns You Can Activate Today and Get Huge Response, where Greg Harrelson & Abe Safa break down their favorite drip campaigns you can activate today using your Real Geeks workflow library, as well as a drip campaign of their own. 

There are plenty of ways to take your cost-per-lead metric and create a bulletproof lead workflow that works for you or your team. Check out our Keeping it Real: Bulletproof Real Estate Lead Follow-Up Plan w/ Brendan Bartic. We sat down with Brendan to discuss how his Denver real estate team sold 230 homes last year. He broke down his "bulletproof" real estate internet lead follow-up system.

 

 

If you’re spending money to generate online buyer and seller leads and are not happy with how many people respond to you or book an appointment, you’ll learn how to improve your results with our Keeping it Real: How to Convert More Online Buyer and Seller Leads to Appointments w/ Anna Krueger.

 

 

Keeping It Real Real Estate Lead Generation CRM

Getting the Most Out of a CRM Platform w/ Craig Schneider

 

 

Sometimes, we need to leave something to see how valuable it truly is. 

Craig Schneider is the owner of Norchar Real Estate, a Rochester-based real estate brokerage firm. A user of the Real Geeks platform, he talks about his struggles with taking his real estate business online. He also goes into how he tried other CRM platforms only to return to Real Geeks after realizing that it was the platform that offered the most for his business. 

Read on to learn what led Craig Schneider from and back to Real Geeks and how it can help your real estate business!

Why Real Geeks?

Craig Schneider is an engineer by profession, gifted with expertise and acumen for all things tech-related. Nonetheless, for him, one of the most challenging areas in his real estate business is web development. 

The necessity for lead generation and distribution that comes with a CRM platform is what led him to try Real Geeks. He ended up becoming a user of the real estate CRM platform for quite some time.   

Throughout his initial experience with Real Geeks, he gained marketing tools for lead generation. With his investment in the platform, he also got multiple integrations, few of which he learned to use initially.

Craig’s Departure From Real Geeks

Despite what Real Geeks was able to do for his business, he confessed to trying other platforms after noticing a couple of pain points. 

Lead distribution had always been an issue at Norchar Real Estate. Due to management constraints, the Round Robin lead distribution feature of the platform did not deliver what Craig needed. This forced him and his wife to try lead shifting as an alternative method of lead distribution, only to abandon it after some time. 

Keen on using Slack for his lead distribution, Craig had wanted to integrate his Real Geeks page with it for his agents. While the integration was possible in Real Geeks, he was not able to figure it out. 

On top of the issues surrounding the Slack integration, he also had a problem integrating data from his MLS to the platform. This combination was what caused Craig to try out other platforms. 

The Return to Real Geeks

Craig tried several platforms on the understanding that he would have full backend access to adjust his pages and make the integrations he desired. Unfortunately, these platforms did not deliver on his expectations despite benefiting him in a handful of ways. 

Coming back to Real Geeks, he discovered a new array of features he did not know about before he tried other platforms. By spending a bit more time on the platform, he was able to finally integrate Slack to suit his “Shark Tank” lead distribution technique. 

His Slack integration has now allowed leads to funnel from his real estate site into Slack for his team of agents to pick up. This single integration alone has done much to streamline Craig’s lead distribution.  

Real Geeks Is Your All-In-One Real Estate CRM Platform

In Craig Schneider’s words: 

“Real Geeks is the best investment I have in my business in the sense of how much I pay and how much value I get.”

Real Geeks delivers most of the results Craig needs for his real estate business. It’s why he returned as a user of the platform and continues to use it as we speak. 

Real Geeks is an all-in-one real estate CRM platform that has taken care of his thriving real estate business. Let Real Geeks do the same for yours! 

Powerful, simple & easy-to-use, sign up for Real Geeks today.

Get Started