Increasing Lead Engagement

Increasing Lead Engagement

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Increasing lead engagement is crucial for any business, especially in today's competitive market.

Dormant leads can be frustrating, but it's important to remember that they are not necessarily dead.

Many leads may appear in different systems because they signed up on multiple websites or at different times.

The key is re-engaging these leads and making them feel like new ones.

One of the challenges in connecting with disengaged leads is that they often use technology in a similar way to how real estate agents use it. They may prefer to avoid human conversation and inefficiencies.

However, it's important to remember that while technology can be efficient, it may not always be the most effective way to connect with leads.

To increase lead engagement, we suggest a 3-step workflow:


  1. First Call: Your first attempt should be a manual call where you can speak to the potential lead personally. Avoid using autoresponders, as they may not be as effective.

  2. Second Call: Your next attempt can be another call, but this time, leave a voicemail summarizing your current relationship and expressing your desire to help the lead.

  3. Text: Your final attempt should be a text message that includes a personal video message. Remind the lead of your previous call or voicemail, and include information about properties they were searching for. End by suggesting they call you back or text you when they have time to talk.

It's important to remember that automation can be efficient, but it's not always effective.

The key is to find a balance between efficiency and effectiveness. Instead of solely relying on online methods to capture leads, consider capturing leads offline through manual calls and making sales offline as well.

In conclusion, when there's no activity in your database, it's important to take action and re-engage with leads.

Don't view inactive leads as a waste of time but rather as an opportunity to connect with potential customers.

Use a personable workflow that involves calling twice and then texting with a video to increase lead engagement and prevent leads from bouncing to other websites.

Published on Jan 30, 2023 under , , ,


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One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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