Driving Traffic To Your Real Geeks Site

Many people overlook one of the most critical aspects of their real estate business: driving traffic to their website. The more people who visit your website, the more potential clients you'll be able to engage and connect with, resulting in a higher number of leads, conversion rates, sales, and exposure for your real estate business.

This article will show you how to increase engagement, increase the number of leads in your database, and drive traffic to your site for free.

Listings Should Drive People Back to Your Site.

 

Real Leads

 

Use Social Media To Promote Your Real Geek Listing

Many real estate agents make the mistake of sharing listings from a competitor's website, such as Zillow, on their Facebook pages. This is wrong because if people will click on the link to the listing instead of talking to you, they'll be directed to a competitor's website, where they may speak with a different real estate agent.

If you're utilizing social media to promote your real estate business, you should share the listings from your Real Geeks Site. This way, all the traffic goes to your real geek website. If people click on the link, that lead will be yours, and you will be their first point of contact if they have questions about the listings.

Fill Out Free Profiles

 

Make Sharing of Listings a Recurring Event

Set a date in your calendar for sharing three listings from your real geek website on a specified day of the week at the same time. It should be shared on your all pages, such as:

  •       Personal Facebook profile
  •       Business page
  •       Landing page
  •       Community Page
  •       And more

Everyone who knows you on a personal and professional level will be aware of your activities, which will drive traffic to your real geek site.

Incorporate Videos in Your Real Geek Site

86% of homebuyers use video search to research a particular community. 70% of them use video to check on the inside of the property and amenities. As a result, videos become one of the most important materials to promote your property listing.

Making a video about the property you're selling and posting it on YouTube is an easy and free solution. Embed the video on your real geek website and promote it across all of your social media platforms and community pages.

Because more people prefer watching videos to reading long lists of property descriptions, you should improve your visual content:

  •       Make a video of the neighborhood and community
  •       Take a video of the outside of the property
  •       Post a video inside of the property to highlight the design
  •       Take a video of the amenities
  •       And more

 

Conversion is Improved by Improved Infrastructure

 

Bottom Line

The most crucial thing you can do to drive traffic to your real geek site is to be consistent in sharing your listing on all of your social media platforms. Always remember not to use any competitor’s listing but only your real geek listings.

In your Real Geeks listing, improve your content by adding a comprehensive description, high-quality photos, and most importantly, start incorporating informative videos.

If you're consistent, many people will be aware of your operations and will check out your real geek site. With high-quality and informative content, many people will remain and explore your real geek site further, which can turn into a strong lead for you to eventually convert.

Published on Jun 9, 2022 under , , , , ,

About

Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

Featured Articles

You don't have to take our word for it! We encourage you to do your research and talk to our customers to see why they chose to go with our solution.

Coaching Greg Harrelson Real Estate Lead Generation Abe Safa

How To Monetize a Lead Funnel Through Simple Nurture

Greg Harrelson & Abe Safa discuss lead funnels and how to build and monetize them through simple nurture campaigns.

It can be challenging to turn a profit in today's competitive market, but it's not impossible with the right tools and techniques. This article will discuss one such tool: the lead funnel. We'll also show you how to nurture your leads through simple, practical methods to maximize your chances of making a sale.

What is a lead funnel?

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:49
 
0:26
 
 
 
 
 
 
 
 
 
 

What is a Leaky Funnel?

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
1:29
 
0:26
 
 
 
 
 
 
 
 
 
 

What Does Lead Funnel Mean?

The first step to monetizing your lead funnel is understanding it and how it works. A lead funnel is simply a process by which you generate leads and then nurture them until they're ready to purchase. It's an essential tool for any business, but it's significant for companies in highly competitive industries.

There are several ways to generate leads, but the most effective method is usually through online channels like your website or blog. Once you've developed a lead, you need to nurture it until it's ready to purchase.

Invest in Lead Generation Process

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
1:49
 
1:04
 
 
 
 
 
 
 
 
 
 

The first and most crucial step to monetizing your lead funnel is to invest in a good lead generation process. This process should be designed to generate high-quality leads that are likely to convert into customers.

There are some different factors that you should consider when planning your lead generation process, but some of the most important include:

  • The clarity of your value proposition
  • The targeting of your marketing efforts
  • The quality of your lead capture forms
  • The effectiveness of your lead nurturing process

These factors are essential, but your efforts will be nothing if you can't get your leads to conversion. That's why it's so important to invest in a good lead generation process.

No Leads In; No Leads Out

The second step to monetizing your lead funnel is to make sure you generate a sufficient number of leads. This may seem like an obvious point, but it's one that's often overlooked. If you're not generating enough leads, then you won't have any to nurture and convert into customers.

There are many different ways to generate leads, but some of the most effective include:

  • Creating helpful and informative content
  • Optimizing your website for search engines
  • Advertising on relevant websites and platforms
  • Building a solid social media presence

Each of these methods can be effective, but you'll need to experiment to see which ones work best for your business.

How Do You Connect With a New Lead?

There are several ways to do this, and the method you choose should be based on what will work best for your specific business.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
2:02
 
0:33
 
 
 
 
 
 
 
 
 
 

Ask Questions

The best way to connect with a new lead is to ask them questions. This will help you know them better and discover more about their needs and wants.

You can ask questions through several channels, such as email, social media, or even in person if you meet them in person.

Listen

It's also essential that you listen to what your lead says. This will help you understand them better and find out more about their needs.

You can do this by reading their posts and comments or listening to them if you meet them.

Approve and Make Suggestions

Once you've connected with your lead, you must approve and make suggestions. This will help them see that you're interested in their needs and willing to help them.

You can do this by approving their comments and posts or by making suggestions on how they can improve their decision.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:59
 
0:20
 
 
 
 
 
 
 
 
 
 

Consider Your Leads Timeline

It's also important to consider your lead's timeline. This will help you understand when they're ready to buy and how you can best help them.

You can do this by looking at their previous purchases or asking them questions about their timeline.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:52
 
0:18
 
 
 
 
 
 
 
 
 
 

Finally, it's essential to offer value to your lead. This will help them see that you're interested in their needs and willing to help them.

You can do this by offering discounts or by providing helpful information.

By following these simple tips, you can easily connect with a new lead and help them see your business's value.

Real Geeks Your All-in-One Real Estate Sales Marketing Solution

Look no further than Real Geeks if you're looking for an all-in-one real estate sales marketing solution. We offer several different services to help you connect with your leads and convert them into customers. Contact us today to learn more about how we can help you reach your sales goals.

Coaching Greg Harrelson Real Estate Lead Generation IDX Abe Safa

Using Video To Drive Traffic To Your Real Geeks Website

Greg Harrelson & Abe Safa discuss evergreen content ideas, the importance of building your digital footprint, and how to drive traffic to your Real Geeks website. 

If you’re looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and they can be used in many ways to drive traffic to your site. In this article, Greg Harrelson and Abe Safa will discuss how to drive traffic to your Real Geeks real estate website.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:48
 
0:32
 
 
 
 
 
 
 
 
 
 

Driving traffic to your Real Geeks website is the best way to improve your conversion rates. Using engaging videos as part of your content strategy increases the amount of time that prospective customers will spend on your website, which will eventually lead to more conversions and get a better return on investment.

Here, you’ll find some reasons why you should add videos to your content strategy, the ways they’ll benefit your Real Geeks real estate site, and tips for creating effective videos that will help you achieve your marketing goals.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
0:34
 
0:09
 
 
 
 
 
 
 
 
 
 

The Importance of Your Digital Footprint

As Greg points out, "Like credit... No digital footprint is a bad digital footprint.” This is because the more quality content you have online, the more opportunities you have to create leads for your business.

As YouTube is the second largest search engine on the internet, potential clients can find you there and get to know your company better. Almost 85% of content being consumed these days is video because more people prefer watching over reading articles; that’s why it’s important to have a YouTube channel.

Building Value With Your Real Geeks Site

By linking your videos to your Real Geeks website, you’ll direct more traffic to your site. You can do this by putting links in the description boxes of your videos. If you use a trackable link, you’ll even be able to see how much traffic is going from other platforms to your site. It’s a simple step, and, as Greg puts it, "It is very well worth it."

Evergreen Content

Evergreen content is multi-purpose content that can stay fresh and alive forever. It’s always valuable and useful for the audience.

This is a very effective type of content for generating leads, as it won’t die off over time like most other trends or topics. Creating evergreen content may take more time, but it’s worth it in the long run, as you won’t have to continuously create new content.

Using Video Effectively in Your Workflows

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
3:00
 
1:48
 
 
 
 
 
 
 
 
 
 

When using videos to generate leads and traffic, you want to make sure that they’re effective. They should be engaging, informative, and properly edited. Make sure that your videos are also placed in the right locations on your website so that they can be easily found by prospective clients.

To keep your content as effective as possible, make sure that you create videos discussing details of the real estate services you’re marketing, and make sure that the videos are evergreen.

It’s also helpful to build a Frequently Asked Questions page on your website and record a video answering those questions; this will certainly cause an increase in website traffic and engagement.

 

 

Conclusion

If you're not using video on your Real Geeks website, you could be missing out on a huge opportunity to drive traffic and generate leads. Video is an incredibly powerful tool that can help you connect with your audience, build trust, and close more deals.

 

Coaching SEO Keeping It Real Real Estate Lead Generation IDX

The Power of SEO and Area Pages w/ Bob McCranie

 

 

The Power of SEO and Area Pages With Bob McCranie

 

Do you want more lead traffic to your website? In this latest episode of Keeping It Real, we explore the latest SEO best practices with Bob McCranie. Bob is the Broker Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars and an expert on utilizing SEO best practices and Area pages in his strategies.

Join host Frank Klesitz, CEO of Vyral Marketing, in breaking down the strategies and best practices behind a robust, high-conversion online presence in today's evolving digital landscape.

Bob on Why Real Geeks:

Bob on Organic VS Paid Advertising:

If you need some help optimizing your site, tips on how to turn up the volume on your current lead flow, insight into different strategies that have provided wins for agents across various markets, -- Check out Bob's Area Page lead generation strategy!

Bob on Optimizing Your Real Geek's IDX Website:

Bob on Attitude & SEO:

Bob on virtual companies & online work:

Top 3 Ways to Generate Lead Traffic & Boost Your Sale Funnels' Visibility in Your Market

Bob, a Brokerage Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars, shares the techniques and strategies he deploys to increase overall visibility to prospective clients in his market. 

According to Bob, he deploys three unique strategies to get leads. These strategies roughly refer to attraction marketing, SEO & optimizing his website based on popular search engine optimization guidelines, and demographic farming/cultivating his existing audience. 

Let's dive more into these strategies and find out how Bob executes them to get as many leads as possible.

Bob on Attraction Marketing:

Attraction Marketing

Attraction marketing, also called event marketing, is Bob's number one strategy. This strategy is based on the idea is that you don't have to run Ads all the time or cold calls but have people gravitate towards you because of who you are in the community. In the case of Bob, he's a well-known Broker Associate with long years in the industry. Newer agents can begin working on their community visibility by hosting events. 

Bob on the fun of event marketing:

You can draw people to you by hosting events, posting about them on social media, and generally being a social connector. It doesn't have to be a real estate event, but any event that serves as a lure to connect with people.

Bob on marketing his events:

Some of the events you can host include:

  • Kite Flying, BBQs, & Outdoor Events
  • Theater Events, Movie Nights, DriveIns, Concert in the Parks, etc. 
  • Recycling Events, Food Drives, Community Service Events, etc.

Bob on building collaborative events:

Starting successful community events takes consistency and patience. Make a schedule and stick to it when promoting your events. You can put up physical signs around your area. Put up flyers at your local coffee shops and gyms, and utilize social media ads. These have proven very effective no matter which markets you are located in. 

Bob on using creative postcards for marketing:

Putting in a constant effort will build attendance over time, and before you know it, you will have collected a community of regulars at your events that can also serve as a potential client base. Networking greatly helps get leads, even if not by a massive count at first.

Your Website

Bob on the importance of having your own IDX website: 

Bob on making IDX websites work for you:

The second and perhaps most important is internet marketing, specifically SEO. Your primary medium is your Reel Geeks website, which helps you draw in more organic leads. You still run Google ads, which brings you steady business.

However, you must have a website to lead your potential leads and provide them with the information they need.

Of course, just having a website is not enough – you need area pages. Bob stresses the importance of area pages and being specific about where you want your leads to go. He combines social media and SEO, focusing locally on his pages.

No one looks for real estate in the main city. People always look for the suburb or neighborhood they are looking into.

You create business pages for each suburb of the city you're covering. Each page must have a call to action that takes the reader to the actual area page on your website. It has to lead to the direct page for the city or suburb, not the homepage. It helps to pre-fine all searches as much as possible, directing leads where they want and giving them satisfaction.

 

Bob's Take on Ads & Real Leads

 

How Bob Determines His Area Pages

 

Building a Backlink Strategy

 

Backlinks & Area Pages

 

 

Demographic Farming

Bob's last strategy has to do with demographic farming, which is about cultivating or nurturing your lists.

Using Funny Postcards in Demographic Farming:

In this example, he developed his holiday list using postcards sent creatively and in good fun. For instance, he would send a holiday postcard in June or Valentine's Card with a humorous caption. Of the many postcards he sent, the most creative and successful is the tagline, "No, I don't want to buy your house." Bob doesn't want to buy your house, but he can sell it at a 30 to 40% better price than others in the market. The idea is to keep it fun, so people will look at the cards or mail and know what Bob has to offer.

Per Bob's experience, the strategies that can help you bring in leads are – attraction marketing/events marketing, SEO and area pages, and demographic farming. Add them to your process, and you can turn up your current lead flow to the highest volume.