Greg Harrelson & Abe Safa discuss Real Geeks' seller valuation tool and how to use it effectively to generate Seller leads.


Converting From The Seller Valuation Tool

One of the challenges in the industry today is the shift in how real estate agents identify or describe lead quality. Leads are defined as those who are willing to purchase, able to purchase, and have a high likelihood of closing a transaction.

The market changes wherein more leads are being captured through the internet than the sign call.

Sign Call and Internet Leads

The sign call is when a potential buyer sees a real estate sign and calls the number on it. They have seen the neighborhood and the outside of the property,  and maybe even drove by to see the house.

The internet is different because it captures leads at an earlier stage of the buying process.  The earlier stage of the buying process is when the potential buyer is doing their research - looking at houses on the internet, reading articles about real estate, and watching videos.

Shifting Definition of Quality Leads

Today, the definition of quality leads lean more into how quickly someone is going to transact as opposed to the willingness, ability, and likelihood to close a transaction. The challenge is that professionals think the overall lead quality is decreasing in value because people base it on speed.

All leads are the same with the right mindset and nurturing system. Agents looking for quick sales appear to be not good and low quality since they are based on the speed of transactions.

The Exploratory Phase

Attention and Retention

Seller Leads 2.0 - 6 Easy Steps To Get More Seller Leads

With the challenges in the market today, it's essential for real estate agents to learn how to get more seller leads.

Step 1: Visit Real Geeks

Look for tutorials and videos about the seller valuation tool. Familiarize yourself with the tool and how it works. The seller valuation tool allows you to customize your ads and target your potential leads.

Step 2: Ads Account

Having Ads management is also an important thing. You'll need to create ads and track their performance to optimize for the best results. You can easily boost your ads on Facebook to get in front of more motivated sellers by spending a little money.

Step 3: Customize Ads

If you want to focus on a specific community, you can easily customize your ads to target only that community. You can also target sellers based on their income, house value, or other factors.

Instead of a broad promotion, get more granular in your targeting. Take, for example, target a specific neighborhood. This can be an eye-grabbing way to get people's attention by seeing the name of their community in an ad.

Step 4: Build a list

One of the easiest ways to generate leads is to build a list of people interested in buying or selling a home. You can create custom ads on Facebook targeting groups of people that have high relevancy.

Step 5: Boost the post

Boosting a post is one of the easiest ways to get in front of more motivated sellers. By spending a little, you can reach more people interested in selling their homes.

Step 6. Capture leads

The final step is to capture the leads you generate from your ads. This can be done by using a lead capture form or collecting the contact information of people who click on your ad.

Capture, Nurture, and Transact

It is important not to skip any of these steps because you will need to capture the lead and get them on the phone at some point in the process. Expand the timeframe in which you are willing to work with a potential seller.

It is easy to capture and convert, but it shows that the better agents are those who never forget to do the nurturing and qualifying. Focus more on lead management than lead flow. Collecting leads is easy, but the real challenge is what you do with those leads to convert.


Published on Apr 26, 2022 under , , , ,


Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!