Real Geeks Blog - Internet Marketing


Overcoming Call Reluctance with Matthew Ferry

Written by The Professor

Our eighth episode in 2015 of Keeping it Real is “Overcoming Call Reluctance” with special guest Matthew Ferry.

Matthew coaches two real estate professionals LIVE on the hangout to overcome reluctance that comes with calling leads, asking for referrals, and prospecting for new business. He walks them through the process to get over their fears so they can move forward.

Here's what we covered with timestamps so you can jump to the section that most interests you:?

(4:20) What inspired Matthew Ferry to dig deeper into the mindset of real estate agents?
(8:15) The mindset methodology.
(12:40) Why is Justin feeling reluctant to call people?
(17:50) Forecasting the negative.
(20:20) Recognizing an exaggerations.
(27:19) Where is Sharon feeling stuck in her call reluctance?
(32:25) Releasing attachment.
(44:02) Why the drunk monkey is preposterous.
(49:50) What the drunk monkey keeps you from achieving.
(55:20) How do you deal with call reluctance that stems from complacency, or trying to deal with high-level lead generation for the first time? 
(57:57) How can you get yourself to stop "preparing" and just get out there and prospect?

Matthew Ferry is a coach, author, speaker, and the leading authority on mindset for the real estate industry and the creator of The Drunk Monkey. As a top sales trainer and coach, Matthew’s mindset mastery programs come from 20+ years on the front lines, coaching over 8000 agents in one-on-one and group sessions. Today he is the mind behind Top Agent Mindset.

We'd like to thank Sharon Roark, Lexington real estate agent and Justin Rollo, Boston real estate broker for joining us on this episode! They were very courageous sharing what was holding them back from doing what they needed to do to build their business’s.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Kauai Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt- In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


Working 4 Days a Week Selling 250 Homes

Written by The Professor

Our seventh episode in 2015 of Keeping it Real is “Working 4 Days a Week Selling 250 Homes”.

Bart Vickrey, Valparaiso, Indiana Real Estate Broker, shares how gets 11.5 times NET ROI (not gross) from internet leads. He also shares how he got 72 leads and 13 listings from one email.

He also shares many other ways he is getting a great return and producing a lot of sales.

Below is a full on-demand replay of the live Google Hangout On Air event.

Here's what we covered with timestamps so you can jump to the section that most interests you:

 (4:00) How Bart got started in the real estate
(15:40) Steve Kantor's Advice on time management
(17:30) How he gets 11.5% NET ROI from online leads
(19:30) Bart’s Net and Gross Income
(22:28) Taking advantage of Google Adwords
(28:00) Utilizing a direct mail expired campaign
(30:00) Bart’s Net and Gross income from expired listings
(34:20) Utilizing your marketing when calling leads
(36:00) How Bart handles splits and commissions
(42:00) Turning your attention to your team
(44:20) Great books to read the help build out a monthly newsletter
(47:40) Prospecting versus marketing
(49:00) 72 leads & 13 listings from one email

We'd like to thank Bart for joining us on this episode and sharing his personal story of how he was able to take back control of his life and business.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Maui Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt- In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


How Matt Templeton Will Go From 75 to Over 150 Deals

Written by The Professor

Our sixth episode in 2015 of Keeping it Real is "How 25 year old Matt Templeton Will Go
From 75 to Over 150 Deals".

Matt Templeton is an Albuquerque broker and team leader for Keller Williams Realty. Matt shares how he did 75 transactions last year and how he is going to more than double that despite a flat market.

Did I mention Matt is only 25 years old?

Below is a full on-demand replay of the live Google Hangout On Air event

Here's what we covered with timestamps so you can jump to the section that most interests you:

(2:30) Personality of top producers.
(8:00) Best way to generate leads.
(14:22) Why it's important to have consistent lead generation activities.
(19:55) What's a database, how do you build one, and what do you send to it?
(25:20) How Greg segments his database.
(31:20) When to start delegating work to admins.
(36:00) Importance of great follow up.
(44:40) How to effectively communicate with leads.
(49:55) Greg's favorite real estate book. ?
(51:48) Greg's recommended seminars and masterminds. ?
(53:08) How to get ideas for content
(54:21) Where to find FSBO and expired information to prospect.
(55:05) How he uses video in his business.
(58:50) How Greg uses Vyral to send out newsletters.
(1:00:07) The best way to reach out to someone who has responded to a home valuation ad.

You'll learn what systems are working for Matt's team, as well as his biggest growth opportunities. Matt shares why he's focusing on his most valuable lead sources - sphere referrals, online review sources and follow-up efforts.

We'd like to thank Matt Templeton for joining us on this episode and sharing how he is going to more than double his business from last year.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt- In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


How to Build a Sustainable Real Estate Business

Written by The Professor

Our fifth episode in 2015 of Keeping it Real is "How to Build a Sustainable Real Estate Business" with special guest Greg Harrelson.

Greg Harrelson, broker of C21 The Harrelson Group in Myrtle Beach, shares how he coaches new real estate agents to have a sustainable real estate business. A newer agent on his team named Kevin Mills has already taken over 35 listings, put 7 in escrow and closed 3 in just 150 days.

If you’re a new or seasoned agent – and need to know what to do right now to get listings, make sales, and earn more commissions - this Keeping it Real Mastermind is for you!

Below is a full on-demand replay of the live Google Hangout On Air event

Here's what we covered with timestamps so you can jump to the section that most interests you:

(2:30) Personality of top producers.
(8:00) Best way to generate leads.
(14:22) Why it's important to have consistent lead generation activities.
(19:55) What's a database, how do you build one, and what do you send to it?
(25:20) How Greg segments his database.
(31:20) When to start delegating work to admins.
(36:00) Importance of great follow up.
(44:40) How to effectively communicate with leads.
(49:55) Greg's favorite real estate book. ?
(51:48) Greg's recommended seminars and masterminds. ?
(53:08) How to get ideas for content
(54:21) Where to find FSBO and expired information to prospect.
(55:05) How he uses video in his business.
(58:50) How Greg uses Vyral to send out newsletters.
(1:00:07) The best way to reach out to someone who has responded to a home valuation ad.

Here is the site Real Estate Sales Solutions Greg mentioned that can help you create better content.

We'd like to thank Greg Harrelson for joining us again on this episode, and sharing his tips and secrets with us.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, real estate broker of American Dream Realty in Hawaii and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.?

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt- In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


Google's Mobile Apocalypse Coming Soon

Written by The Professor

Is your current website prepared for Google's new mobile-friendly algorithm on April 21st?

Google will be rolling out the most significant mobile algorithm change to date... A Googler noted that it will impact more than 40% of sites on the internet in organic and paid results.

What is a mobile-friendly site? Luckily, it’s pretty easy to find out. Just run your website through Google’s Mobile-Friendly Test page.

Here is a quote directly from Google Webmaster Cenrtal Bog, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google is tracking all user behavior including within Gmail. They want anyone using their products to have a good user experience!

I would make sure that all your website pages are mobile friendly including the search results and detailed property pages that are linked from email updates and alerts.

Real Geeks sites are fully responsive and mobile-friendly. Below you can watch a Demo to see how they work and help agents close more deals!

 


60 to 120 Deals in 2015 with Tom Nickley & Greg Harrelson

Written by The Professor

Our fourth episode in 2015 of Keeping it Real is "How Tom Nickley Will Go From 60 to 120 Deals in 2015" with special guest Greg Harrelson.

Orlando real estate agent Tom Nickley sold 62 properties in 2014 his first year in the business. Tom shares what he is implementing to sell 150 properties in 2015, his second year in the business. Greg Harrelson, Myrtle Beach real estate broker, joined as well to share some insight and business ideas on how Tom can continue to grow his real estate business.

Below is a full on-demand replay of the live Google Hangout On Air event.

Here's what we covered with timestamps, so you can jump to the section that most interests you:

(3:45) How Tom Nickley converted 4.6% of his leads into sales using the Real Geeks platform.
(10:00) The strategies is Tom implementing to improve his listing lead generation.
(15:58) How many pending and closed sales does Tom have year-to-date?
(20:16) Strategies for prospecting. How generating listings helps the buyer side of the business.
(23:25) How to find business with a limited database. The key to setting more appointments.
(28:33) The value of working expireds, and how to expand your reach by using strategic mailers.
(32:42) How to develop your prospectors who transfer leads to listing agents.
(39:00) How do new agents get listings? How Greg Harrelson motivates his prospectors.
(41:59) What are Tom's biggest challenges right now?
(50:56) What does Tom pay his buyer's agents?
(52:10) What are Tom's other business expenses?
(52:26) How many letters does he send to get a listing appointment?
(54:10) What do you say on follow-up calls after you've already called an expired five or more times?
(56:56) Do most of Greg's agents focus on buyers and sellers alike, or are they more specialized?

We'd like to thank Tom Nickley for joining us on this episode and sharing what he is doing to double his transactions this year. I also want to thank Greg Harrelson for being on the hangout to provide some one-on-one coaching to Tom. 

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


10X ROI - Virtual Assistant Seller Lead Generation

Written by The Professor

Our third episode in 2015 of Keeping it Real, "10X ROI - Virtual Assistant Seller Lead Generation" features Austin Realtor, Mark Martin.

Mark shares:

- How to get 10 times return with Virtual Assistant Prospectors
- How to increase productivity by 10 times

The first couple months of 2015 he spent approx. $12,000 on prospecting assistants and generated $150,000 in pipeline GCI.

Below is a full on-demand replay of the live Google Hangout On Air event.

Here's what we covered with timestamps so you can jump to the section that most interests you:

(2:15) Mark Martin details the rise, fall, and recovery of his real estate career
(8:57) Why Mark initially decided to hire a calling assistant
(14:20) How the book "Predictable Revenue" sparked an idea in Mark's mind to help him grow his business
(17:55) How Mark plans to get a 10X return on the money he invests
(21:57) Getting into the details of the ROI on Mark's assistants and marketing services
(31:35) Mark shares some of the scripts he has his Virtual Assistants use
(35:20) The follow-up systems Mark has in place for buyers and sellers who aren't quite ready
(38:45)  How Mark uses surveys to get around any legal discrepancies regarding his virtual assistants
(42:45) What qualities your calling assistant should have and when you should hire them
(47:23) How you can get your lenders to pay for your prospectors
(52:48) The advantages of contacting buyer leads through your virtual assistant
(56:15) Why Mark thinks home valuation site leads aren't worth his assistants' time
(58:17) Why virtual assistants simply won't work in some markets

We'd like to thank Mark Martin for joining us on this episode, and sharing some of his secrets and tips on using a virtual assistant for seller lead generation.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Oahu real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


Team Building Skills: From 80 to 425 Deals in 3 Years

Written by The Professor

Our 2015 season premiere of Keeping it Real, "Team Building Skills: From 80 to 425 Deals in 3 Years" features Omaha Nebraska real estate broker, Jeff Cohn.

Jeff shares:

- Where he finds agents for his team and his value proposition to them.
- The weekly meetings he holds, what is covered, and how he builds team culture.
- What accountability systems he has in place to make sure goals are achieved.
- Team members compensation plans.
- The organizational models of his team and how leads are generated.
- So much more!!

Here's what we covered with timestamps so you can jump to the section that most interests you:

(3:08) Why did Jeff Cohn Decide to build a team? Where did he start?

(5:40) How did Jeff work his database in the early days?

(8:40) Step-by-step team building. The CLAPS acronym to build a successful team.

(26:10) What is Jeff netting as a percentage of GCI?

(28:20) How is his team organized?

(32:27) Jeff's thoughts on hiring a transaction coordinator.

(34:15) How did he learn the strategies he employs today?

(39:42) The details of the lead process in Jeff's office.

(45:32) How can calling assistants help you reach your database?

(49:38) The importance of your sphere.

(51:13) Audience questions...

(57:57) What role do showing assistants play in Jeff's business?

Here are a few show notes...

Connect with Jeff Cohn on Facebook with questions and to ask him about shadowing: https://www.facebook.com/jeff.cohn.395

He gets his outbound calling assistants / prospectors through  “1000 Calls a Day” (Frank has an ownership interest in this in full disclosure, his old ISA from Vyral is the CEO) - they provide the sales management and get the VA's through MyOutDesk for you.

Make sure to read the book Frank recommends on building scaleable lead generation at www.predictablerevenue.com

Here's the link to the NAR documents on marketing agreements "RESPA Do’s and Don’ts for MSAs".

Jeff is happy to give you access to his Google Drive of all his systems and documents. It also includes time shadowing him in his Omaha office with dinner afterward, for $2,000 - just message him on Facebook.

We'd like to thank Jeff Cohn for sharing his team building skills and systems.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii homes broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com - - you can also see additional free online real estate training and coaching videos on our webinars page.


Convert More Home Valuation Leads into Listings

Written by The Professor

In our 13th episode, of Keeping it Real, North Carolina real estate agent, Buddy Blake shares: "How to Convert More Home Valuation Leads into Listings”.

Buddy has been a successful real estate agent for 19 years. He owns 5 Re/Max offices with 73 agents. He also runs and manages his own personal team that is on track to sell 320 homes in 2014. He is the owner of Guaranteed Sale and Free House Values. He has helped hundreds of agents convert more home valuation leads into listings.

Here's what we covered with timestamps so you can jump to the section that most interests you:

(5:25) How Home Valuation Leads are captured
(7:35) The best ways to drive traffic to a home valuation tool an agent might have
(12:46) Free resources on how to run a Facebook ad.
(15:30) Mistake agents make when trying to drive traffic to their home valuation tool site
(20:15) Scripts for calling leads
(25:19) Using AdWords and the data every agent should know
(30:43) Automated lead generation services
(34:55) The ROI of the lead generation process
(42:12) Does this stuff work in the luxury market?
(47:20) How does Buddy segment his leads?
(50:40) Advice for agents who want to generate more leads on a tight business
(55:50) Radio scripts to help drive people to a lead generation site

The items Buddy mentioned that you can download are on the page below on the lower right side. Under Resource Links: http://www.freehousevalues.com/help

We'd like to thank Buddy Blake for joining us on this episode, and sharing his great insight on home valuation leads and the scripts that he uses to contact them.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


How to Set More Appointments & Take More Listings

Written by The Professor

In our 12th episode, of Keeping it Real, Las Vegas real estate agent & Tom Ferry coach, Bill Jenkins shares: "How to Set More Appointments & Take More Listings”.

Learn how Bill sets 3 appointments out of every 10 people he contacts. Bill explains how methods of communication are just as important as what you actually say. He is on track to sell 80 homes this year and also coaches clients how to build their business, as well.

Here's what we covered with timestamps so you can jump to the section that most interests you:

4:20 - The most important reasons to follow a script
6:40 - Should you follow scripts word for word
8:08 - Tips to internalize a script
10:03 - Why tonality and rate of speech are so important
16:14 - Why you should have a role-play partner
21:21 - Best prospecting schools to attend
24:04 - Scripts for expired listings
37:35 - How to use a level shift to get around objection
39:41 - Bill's answers to common objections
49:10 - How to handle out of town sellers

We'd like to thank Bill Jenkins for joining us and sharing his expertise.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

Our next Live On Air Google Hangout is scheduled for Thursday, December 11th at 4pm PDT / 7pm EDT. “Convert More Home Valuation Leads Into Listings” w/ Buddy Blake.

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com- you can also see additional free online real estate training and coaching videos on our webinars page.