Real Geeks Blog - Internet Marketing

How to Recruit & Train a Million Dollar Team

Written by The Professor

In this episode, "How to Recruit & Train a Million Dollar Team” real estate broker, Chris Watters of Austin, TX, shares how he and his team will do over 700+ transactions this year. Chris shares how he discovered, interviewed and trained his team to be so successful! 

For starters, these are the core values Chris looks for in a ROCK STAR agent:

- Fierce commitment
- Drive for constant and never-ending improvement
- Success through humility
- Perseverance
- Must have a passion for people 

Podcast available on iTunes and Stitcher.

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 In this hangout we also cover: 

- How to find people who will actually work for you
- How to leverage the Real Geeks site to build and recruit agents
- Reactive vs. Proactive recruiting
- How to train agents to convert, service, and follow up with leads effectively
- How to organize your team to work buyers vs. sellers
- Chris' personal conversion rates based on lead source
…and much more! 

We’d like to thank Austin, TX real estate broker, Chris Watters for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.  

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com 

How Abe Will Sell 75 Homes His 2nd Year

Written by The Professor

In this episode, “How Abe Will Sell 75 Homes His 2nd Year” newer agent Abe Safa of Myrtle Beach shares how he is on track to sell 75 homes in his 2nd year in the business, 85% of which are listings taken and sold!  

Podcast available on iTunes and Stitcher.

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Watch this live hangout to learn more about:

- How he is leveraging his database to generate more listings 
- How he effectively follows up and converts more leads into deals
- How he simplified things to stay focused and sell more homes
- Daily routines, systems, and procedures he uses to achieve his goals
- How the right mindset and consistency in processes has allowed him to be so successful!
- How he has developed his skills through training and execution
- How he overcame call reluctance
- We even work through objections through live role play
- And much more…

We’d like to thank Myrtle Beach, SC real estate agent Abe Safa for joining our hangout and giving us some insight how he’s hitting his goals through consistency and focus.  

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

 

Integration with Zapier

Written by Jeff

Real Geeks now integrates with Zapier, a tool that connects more than 750+ integrated apps to automate your tasks and save time

Watch the video below for a quick intro on how Zapier works to connect multiple apps.

The Real Geeks app in Zapier has both a "New Lead" trigger and "Create Lead" action. When using our "New Lead" trigger, you can send leads created in Real Geeks to any app within Zapier. When using our "Create Lead" action, you can allows leads coming from any other Zapier app to be sent to Real Geeks.

Check our documentation page for more details.

Working 20 Hours a Week Selling 200 Homes a Year

Written by The Professor

In this episode, "Working 20 Hours a Week Selling 200 Homes a Year", Barry Jenkins of Virginia Beach is sharing the strategies he’s using to sell over 200 homes this year while only working 20 hours per week.

Podcast available on iTunes and Stitcher.

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Watch this live hangout to learn more about:

- How to hire, train, and retain the best agents in the market
- How to do lead follow up to maximize both speed of response and long-term nurturing
- How to use a variety of different technologies to increase engagement and conversion
- How to use technology to streamline and automate the escrow and transaction process so you can focus on being there for your clients


Here are some timestamps to help you revisit the content that you found most helpful:

00:02:00 - How Barry transitioned into working 20 hours
0:07:41 - How to hire great agents that stay with you as they grow
00:08:46 - Personality traits and behaviors to look for when recruiting
00:10:03 - How Barry trains his new agents quickly and efficiently
00:11:16 - How Barry shifted his business to generate more leads and work less while becoming more profitable
00:13:16 - How new leads are handled and avoiding the “tyranny of the urgent”
00:14:42 - The combination of lead sources Barry uses to maximize his ROI
00:16:48 - The landing pages that result in the best conversion for each lead source
00:18:45 - Targeting buyers with Facebook ads
00:19:46 - Targeting sellers with Facebook ads
00:21:25 - Using technology to maximize engagement with your center of influence and database
00:26:05 - Leveraging technology to help automate and get results from your lead follow up
00:28:00 - Barry’s best conversion practices, emails, and voicemails
00:35:08 - Using technology to run your office and handle closings for your team
00:39:07 - The practices Barry wants to implement next to make his office more profitable and efficient
00:44:00 - How Barry splits costs and profits with his agents
00:51:40 - Tips for converting portal leads
00:55:30 - Tips for attracting and converting leads who would normally avoid working with an agent

….AND SO MUCH MORE!

We’d like to thank Virginia Beach, VA real estate agent Barry Jenkins for joining our hangout and giving us some insight how he’s dominating his market without sacrificing his free time.

These LIVE Hangouts are hosted and presented by our very own Jeff Manson, founder of Real Geeks and Hawaiian real estate broker of American Dream Realty, in partnership with Frank Klesitz, CEO of Vyral Marketing.

Check out our past recording any time at our Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately whenever we announce new events.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

How Kory Tripled His Real Estate Business in 1 Year

Written by The Professor

This episode of Keeping It Real: “How Kory Tripled His Real Estate Business in 1 Year”.

In one year, Kory has grown his commission income from $72,000 to $232,000.

Watch this LIVE hangout to learn how Kory converts 4-5% of his leads into sales by CONSISTENTLY applying his follow-up strategies, and how he has generated an additional $90,000 in referral revenue.

Podcast available on iTunes and Stitcher.

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Here are some of the secrets Kory shares that helped him triple his business:

- How he makes the most efficient use of time he spends prospecting
- His PPC strategy to get the most ROI
- How he keeps his database engaged
- How he built his site authority to bring in 30-50 organic leads per month
- His highest converting email drip campaigns
- The call scripts that help him turn 5% of his internet leads into closings
- How he prioritizes follow-up for his incoming and hot leads to maximize his appointments and deals
….and SO MUCH MORE. You absolutely have to watch this if you want to exponentially grow your business in 2017!

To get more information on the tool that Kory uses to streamline his communication with incoming leads and maintain his referral revenue, check out the Real Geeks real estate CRM.

Here are some timestamps to help you navigate to the section that will help you the most:

00:03:36 - Importance of time management & prospecting
00:33:55 - Kory’s different lead sources and business
00:05:03 - How Kory reaches out to past clients
00:07:00 - How to keep your database engaged with market reports
00:08:55 - How to keep past clients engaged
00:10:25 - Tips on building your database
00:13:17 - How to qualify your leads to get higher conversion rates
00:18:28 - How prioritizing your follow ups helps you close more deals
00:20:36 - How to leverage the live feed to get higher engagement with leads
00:21:42 - Importance of treating your prospecting time as an appointment
00:24:15 - Things you want to avoid
00:24:38 - How to make sure you achieve your commission goals
00:25:25  - Role playing scripts live
00:30:00 - How to use eBlast emails to get higher engagement
00:31:10 - How to leverage referrals and generate additional income
00:34:35 - Kory’s ROI and Yearly marketing budget
00”36:00 - How Kory converts 4-5% of leads into closings
00:40:00 - How to convert more leads into listings
00:42:00 - Additional role play
MUCH MORE!

We'd like to thank Port Coquitlam, BC real estate agent, Kory Prince for joining us on this hangout and sharing how he is crushing it working internet leads!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

How to Dominate Facebook Marketing

Written by The Professor

This episode of Keeping it Real: “How to Dominate Facebook Marketing”.

In the first 37 days of 2017, Don Mertes has taken 12 listings and 21 escrows from Facebook Marketing alone!

Podcast available on iTunes and Stitcher.

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In this episode, Don shares his strategies of creating an effective Facebook business page, creating ad copy that converts, and determining which audiences to use for different ad types. He also shows us specific ads, targeted audiences, and the results they’ve generated.

We’d like to thank Don Mertes, Historic Phoenix real estate agent for sharing his awesome knowledge of how he is dominating Facebook Marketing.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.?

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.

How Jason Sold 100+ Homes in his 1st Year

Written by The Professor

This episode of Keeping it Real: “How Jason Sold 100+ Homes in his 1st Year”.

Jason had an awesome first year in the real estate business. He exceeded his initial first year goal of selling 90 homes, by more than 40%.

Watch this live, recorded hangout to see how he takes massive action in his business and is able to stay focused on a handful of simple things and not get paralyzed by over-analyzing and over-complicating things.

Podcast available on iTunes and Stitcher.

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Below are the 12 principles of success that Jason follows. He dives in deep with Jeff and Frank as he shares his insights to each one of these principles and why they are important.

1. Leads, leads, leads (steady and consistent flow of them)
2. You need great follow up systems (CRM, database management, scripts etc)
3. Sales skills (become a master here or hire someone who is)
4. High emotional intelligence. (be a specialist not a jack of all trades)
don't try to be great at things you're not. Always spend the majority of your time working from your strengths.
5. Leverage (hire great people who balance your business) Hire on personality and attitude and fit more than experience or fancy degrees. (Both is a bonus) Don't waste time on tasks you can have someone else do for 20$ per hour or less. (Focus on making $100 + per hour as an agent)
6. Commit 110% Be all in and Take insane levels of action. Don't allow doubt and fear to take over. Acknowledge those things but push thru them at all cost.
7. Have a plan but don't over complicate it. Focus more on day to day activities vs the end result.
8. Serve others always. Focus on making others feel good after they deal with you. Build bridges with everyone. Be collaborative with others. Always be genuine and don't take shortcuts.
9. Invest in people and believe in them and give them your all. You might make some bad hires along the way but if you genuinely want the best for your people they will help you develop the culture you need to succeed. Don't take credit for your people's ideas, create a culture where ideas are welcome and foster innovation. Nobody likes a dictator.
10. Balance: I have not mastered This in anyway but I can see the importance of it. Create a culture that embraces some balance. Play the long game not the short game.
11. Marketing: pick 2-3 things and become a master at those things. (Don't get shinny object syndrome) Run them for at least 6-12 months to allow proper evaluation of effectiveness.
12. Be a student of the game and embrace change.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.?

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.

Josh Barker: Redding, CA | Keeping It Real On Location 03

Written by The Professor

We catch Josh and his team setting appointments live! He gives us a tour of his office and introduces us to his marketing and administrative team. Learn how they are going to close 450 sales this year and manage 70 to 100 listings at any given time… by providing amazing service to their clients.

Podcast available on iTunes and Stitcher.

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FYI: Josh will personally sell 200 homes this year!
 
We hang out with Josh and learn everything he does to generate business and how his team is structured.

Here are some of the things he shares:  
- All his streamlined processes
- How they generate so many listings
- Live prospecting and booking appointments
- Team structure and their roles
- The goal of every prospecting phone call
 
…and so much more! This is a MUST see!!
 
00:00:00 Highlight Overview
00:01:15 Jeff Introduces Josh
00:02:15 Josh explains the Redding, CA market
00:02:50 Josh’s team Structure
00:03:18 Josh explains the agenda & goals of his weekly team meetings
00:04:20 Josh begins full walkthrough & introduction of his administrative team
00:04:38 Senior Escrow Manager (on the seller’s side) explains her role
00:07:22 Escrow Manager (on the buyer’s side) explains her role
00:08:36 1st Listing Manager explains her role
00:10:18 2nd Listing Manager explains her role
00:15:20 Executive Assistant explains her role
00:16:57 Administrative Assistant explains her role
00:17:27 Marketing Manager explains his role
00:18:17 2016 Goals (450 closed)
00:19:00 Josh shares how his team is on track to achieve their goals, & their numbers YTD
00:19:25 Josh shares his best source for getting listings which are his past clients & COI’s
00:20:00 Josh explains how he follows up
00:22:03 Josh explains how he works each lead source such as expireds & FSBO’s
00:22:41 Josh sets an appointment with an expired listing
00:27:47 Josh prospecting with an expired listing
00:37:34 Josh sets an appointment with an expired listing
00:38:37 Josh explains his lead sources for buyers
00:39:24 Buyer specialist (Kevin) sets an appointment
00:43:35 Buyer specialist (Erik) sets an appointment
00:48:35 Josh shares how he & his team use the Real Geeks website his SEO strategy
00:49:35 Josh explains how his buyer’s agents are using the Real Geeks CRM to follow up
00:50:49 Josh explains how he manages & tracks the productivity of his buyer’s agents
00:51:27 Josh explains the email drip system & market updates he sends to his clients
00:52:32 Josh explains how his administrative staff helps him manage so many listings
00:56:50 Josh & Jeff both discuss the importance & influence of being trained by Mike Ferry
00:58:57 Josh shares how he prioritizes getting price reductions by evaluating his inventory
01:00:00 Josh shares how he is a Mike Ferry trainer
01:03:30 Josh talks about his highly leveraged producer’s model & the mindset it requires
01:05:03 Josh shares his daily schedule
01:06:54 Josh discusses keeping his skills sharp by role playing daily
01:07:25 Josh role playing
01:12:15 Josh discusses training his sales team to overcome objections
01:12:49 Closing remarks

We'd like to thank Josh and his team for allowing us to come hangout with them. If you would like to reach out to Josh with a referral in the Redding area you can go to his website: ReddingHomes.com
 
Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

?You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram.You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

Bill Jenkins: Las Vegas | Keeping It Real On Location 02

Written by The Professor

Bill Jenkins shares how he is getting huge results from working FSBO’s and expireds in a competitive market! With the help of his VA’s who prospect for him, Bill is able to maximize his time and relentlessly follow up to list more properties. Watch how he and his team set appointments live in this episode.

Podcast available on iTunes and Stitcher.

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We hang out with Bill and his team for three days as he shares everything he does to generate business and how his team is structured.
 
Here are some of the things he shares: 

- How his VA’s set appointments for him
- How he and his VA’s follow up
- Live prospecting and booking appointments
- Team structure and their roles
- The goal of every prospecting phone call
- Special guest, Rudy Ruettiger, speaks at his team meeting

…and so much more! This is a MUST see!!

00:00 Highlight Overview
02:12 How Bill got started
03:44 Bill explains the Las Vegas market
04:55 Bill’s team structure
06:20 Owner/Broker explains her role
10:36 Office Manager explains her role
15:45 Marketing Specialist explains her role
19:35 Bill explains the agenda and goals of his weekly team meetings
21:10 Rudy Ruettiger shares his insights about creating relationships
22:45 Rudy Ruettiger talks about the power of positive thinking
24:07 2016 Goals 120 properties sold
25:05 Buyer’s Agent explains his role
28:50 Bill shares what percentage of his business comes from different sources
30:02 Bill shares how his VA is a gold mine and sets appointments for him
33:09 VA shares how show she sets appointments for Bill via Skype interview
37:32 Bill talks about his Virtual Appointment Setting Team service (VAST)
42:30 The importance of relentless follow up and a strong work ethic
45:23 Bill sets an appointment with a For Sale By Owner
53:00 Bill sets an appointment with a Seller Lead
56:28 Bill prospecting with a For Sale By Owner
01:06:46 Bill discusses his follow-up systems and procedures
01:08:00 Jeff shares how to leverage your database using sold data
01:10:13 Bill explains the right way to role play
01:12:07 The importance of internalizing scripts to convert more listings
01:16:29 Closing remarks

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

Jeff Quintin: Ocean City, NJ | Keeping It Real On Location 01

Written by The Professor

Jeff Quintin shares how he is getting huge results from working expired listings and COI (center of influence)! With 100 closed and pending sales so far this year, and a goal of 200 for 2016, watch how he and his team set appointments live in this episode.

We hang out with Jeff and his team for three days as he shares everything he does to generate business and how his team is structured.

Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes



Here are some of the things he covers:
- His best business sources
- His follow up procedures and systems
- Live prospecting and booking appointments
- Team structure and their roles
- Marketing and business generation strategies

…and so much more! This is a MUST see!!

00:00 Highlight Overview
01:18 How Jeff got started
03:11 Jeff's team structure
05:00 Listing specialist explains their role
12:27 Additional team members rolls
13:03 Executive assistance responsibilities
13:55 Jeff talks about their listing managers duties
14:33 Listing manager explains their role
22:23 How do you introduces your team to the client
24:05 Jeff touches on closing mangers duties
25:17 Closing manager explains their role and responsibilities
28:34 Jeff explains the difference between income generating side and income serving sides of his business.
30:01 Jeff explains the agenda and goals of his weekly team meeting
36:44 Team Schedule/Prospecting
38:50 Jeff talks about sales skills and technology work together
40:29 2016 Goals and their market
43:03 How they get sellers and listings
48:26 How they list and sell expired
56:25 David setting an appointment with an expired listing
01:02:30 David explains the history of the expired listing he set the appointment with
01:05:26 Jeff prospecting a new expired listing who is considering selling them self
01:18:55 How they work home valuation leads
01:23:29 How do you generate buyers
01:25:50 How do you work your zillion leads
01:28:11 How he generates more business from his database
01:30:05 Closing remarks and announcement about live Q&A to follow up

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com