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Real Geeks Blog - Internet Marketing


How to Create a Top Producing Agent from Scratch

Written by The Professor

ON-DEMAND REPLAY: Live Google Hangout “Keeping it Real”.

In our 9th episode, Myrtle Beach Real Estate Broker, Greg Harrelson shares: “How to Create a Top Producing Agent from Scratch”.

Greg Harrelson has a real estate team/company in Myrtle Beach on track to sell over 1,600 homes this year. He will personally sell over 190 homes this year himself.

You’ll learn how he is training his agents to be top producers.

Get ready to take notes!

Here's what we covered with timestamps so you can jump to the section that most interests you:

3:00 - Introducing Greg Harrelson
7:20 - Why does someone get into real estate?
9:00 - Setting expectations up front for potential hires.
12:45 - What's the first meeting like?
14:00 - Setting up the right mindset for your new hire.
16:07 - How does Greg find agents to recruit? Why do they come to him?
20:30 - What happens after the first meeting?
24:00 - How long does the training period last?
26:30 - What do you do if you want to be a top producer and are now script certified?
30:40 - Is there any marketing going on yet for the new agent?
34:45 - What do agents need to master to take it to the next level?
40:20 - Does Greg have scripts he can share?
41:10 - Why have your agents prospect?
45:25 - Where does a new agent start if they want to build a database?
46:00 - Audience questions.

We'd like to thank Greg Harrelson for joining us again and look forward to him joining us in the 2015!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii Real Estate Broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

Our next Live On Air Google Hangout is scheduled for October 23rd at 4pm PDT / 7pm EDT. We're excited to be joined by Austin, TX Realtor Mark Martin - How to covert a higher percentage of Zillow & Trulia leads into sales!

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com


How to Double Your Online Lead Conversion Rates into More Sales

Written by The Professor

ON-DEMAND REPLAY: Live Google Hangout “Keeping it Real”.

In our 8th episode, Dirk Zeller real estate trainer & coach shares: “How to Double Your Online Lead Conversion Rates into Sales”.

He goes over how he coaches and trains some of the top elite teams in the nation to increase their online leads from website registrations & portals like Zillow and Trulia into more sales. In some cases from 1% to over 5% using his 4 Core program.

Here's what we covered with timestamps so you can jump to the section that most interests you:

3:15 - Dirk's background and his transition into coaching and training

5:43 - The truth about internet leads: "Whoever gets them face-to-face first wins the game"

10:09 - How to correctly communicate your value from the very first conversation

11:46 - The "Core 4": The systems, the skills, the scripts, and the sales strategy

17:08 - The ONE thing all the highest-converting salespeople are able to do

20:20 - The average agent responds to an internet lead after 15.3 hours. How quickly should you respond?

25:12 - The Pyramid of Persuasion and how it can help you TRULY connect with prospects

29:53 - The right way and the wrong way to leave a voicemail

31:03 - The worst question a real estate salesperson can ask (and almost everyone does it)

40:19 - How the book The Art of War by Sun Tzu is a microcosm of securing internet leads

45:11 - Why you need to stop being ashamed of being a salesperson

48:32 - What most real estate scripts and dialogues are lacking

51:56 - Guidelines to an Elongated Call. Stick this on your wall if you want more appointments

54:31 - Prequalification: Does it actually raise sales resistance?

57:50 - 15 minutes of Q&A

Everyone is asking for Dirk's FREE online conversion workbook! You can be downloaded here. It's packed with a ton of value... scripts, dialogues, charts and more!

Dirk has been in real estate for over 25 years and transitioned into training/coaching 15 years ago. Previously, he was selling 150 homes a year, only working 4 days a week. He currently trains 67 of the top 250 teams on the Wall Street Journal List. He has also written 10 Top Selling Books.

A BIG THANKS to Dirk for sharing his incredible insights and taking time to join us on the hang-out!!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Oahu Real Estate Broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

Our next episode is on Thursday, October 9th at 4pm PDT / 7pm EDT featuring Myrtle Beach real estate broker Greg Harrelson. “How to increase agent production”

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com


How Jeff Quintin Sells 200+ Homes a Year & Carries 90 Listings

Written by The Professor

ON-DEMAND REPLAY: Live Google Hangout “Keeping it Real”.

In our 6th episode, Ocean City (Jersey Shore) real estate agent Jeff Quintin shares: “How He Sells 200+ Homes a Year & Carries 90 Listings”.

He shares how he generates seller leads and how they follow up on them to convert them into listings. He also covers how they manage all those transactions (Listings & Escrows) with only 2 admin.

Here are the main points we covered with timestamps:

4:40 - How Jeff generates seller leads.
7:17 - How Jeff's team is structured.
9:30 - A typical morning of lead generating.
12:24 - How are commissions split on Jeff's team?
13:35 - Where does he get his phone numbers?
15:58 - Guidelines for unlicensed ISAs.
17:23 - What's the procedure for future follow up?
20:00 - How do you stay persistent without getting discouraged?
27:05 - How is Jeff layering his marketing? How does his system work?
32:00 - Buyer lead generation.
34:55 - Where to get content for drip campaigns.
37:08 - How to prospect from a marketing standpoint.
39:30 - How do you communicate with 90 listings with such a small team?
45:10 - Structuring email sequences.
45:45 - Payment structure and how to build a team.
47:58 - What percentage of Jeff's 90 listings won't sell?
50:02 - What software or system does he use to manage his transactions once they go into escrow.
53:50 - Do you call on Zillow's "Make Me Move" leads?
55:10 - How does Jeff develop his unique content?

Jeff also goes over how he is able to maintain the mindset and discipline to prospect daily to to build his real estate business. This enables him to have a schedule that allows him to only work 5 days a week and still take time to take and pick up his kids from school.

If you are interested in taking more listings, working only 5 days a week, and making a great profit… You really need to watch this. There are too many take aways to list.

A HUGE thanks to Jeff for taking an hour on his day off to share with all of us!!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii Realtor of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ page to get notified immediately when we announce new events:

Our next episode is on Thursday September 11th at 4pm PDT / 7pm EDT featuring Charlotte, NC real estate agent Lars Hedenborg. His team generates around 3 million a year in gross commissions.

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com

 


How Ben Kinney Built a Real Estate Team to Sell 600 Homes a Year

Written by The Professor

INSTANT REPLAY of our live on-air Google Hangout series called “Keeping it Real

In our 5th episode, Bellingham real estate agent Ben Kinney, shares "How He Built a Real Estate Team to Sell 600 Homes a Year”.

He shares how they generate listings and buyers and also tells us about his follow up systems. He covers how they manage all those transactions (Listings & Escrows) with only 2 administrators to maximize their ROI. He also shares the most common mistakes agents make when hiring people for their team. He covers what to do and NOT do when building a team.

* His ideal team structure and positions you can model
* Team Break Down: Buyers Agents, Listing Agents, Admin, and Telemarketing
* How his team generates leads and listings
* How he finds top talent for his team and you can too
* Shares how he compensates team members for profitability

Ben’s team is on track to sell 600 homes this year, working only 4-5 hours a week in his business – and also owns 7 other locations with over 800 agents.

Here's a few main points we covered with timestamps:

4:09 - Ben Kinney's background and the benefits of having a team
6:21 - Getting started building a team: What's your first hire?
9:55 - Hiring buyers agents so you can focus on listings
13:36 - Adding a listing agent and additional lead generation support
15:49 - Giving leads to agents BEFORE going to an ISA
19:11 - How to maximize efficiency and growth with the right admin team
21:17 - Ben's "10 Days of Pain" process for lead conversion
23:30 - The mindset it's crucial to have for effective communication
27:26 - 3 tips for successfully utilizing scripts
30:12 - How to approach compensation for each position
33:50 - Identifying talent: ALWAYS be on the lookout
38:48 - Accountability through transparency
41:56 - How Ben adjusted to changing Craigslist guidelines
46:00 - "If you could start over, what would you do differently?"
49:05 - The benefits of unfair or unequal lead distribution
51:32 - Tracking both leads and appointments from ISAs
55:04 - Resolve to release anything not adding true value

If you are interested in building a team so you can get control of your life and business… you REALLY NEED TO WATCH this. Ben shares so many tips on team building, mindset, generating more business and how to manage a team.

A HUGE thanks to Ben for taking the time out of his busy schedule! He has also agreed to do a follow up hangout to go over prospecting and the art of communication when doing follow up.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ page to get notified immediately when we announce new events:

Our next episode is on Thursday August 28th at 4pm PDT / 7pm EDT featuring Ocean City, New Jersey real estate agent Jeff Quintin. He runs one of the top producing real estate teams in the Jersey Shores area.

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com


How to Hire & Train a VA to Set 40+ Appointments a Month

Written by The Professor

INSTANT REPLAY of our live on-air Google Hangout series called “Keeping it Real

In this forth episode, Las Vegas real estate agent & real estate coach, Bill Jenkins shares “How to Hire & Train a VA to Set 40+ Phone Listing Appointments a Month”.

If you’re looking to hire someone to help you with phone prospecting so you can follow up and set high quality appointments, this is an episode you don’t want to miss.

Here's what we covered with time stamps so you can jump to the section that most interests you:

Intro - Bill Jenkins's background and how he operates his business
4:45 - Bill's approach to prospecting before hiring a virtual assistant
8:00 - Traits and characteristics to look for when hiring a prospector
11:16 - The process of on-boarding and training a new assistant
16:54 - Breaking down the scripts Bill's assistant uses to generate leads
20:25 - Role-play of a typical FSBO script used during phone appointments
30:32 - How Bill structures his VA's daily call schedule to contact 90-120 people per day
38:47 - The importance of pre-screening potential listing appointments
41:52 - How to coach a VA through handling common objections
45:55 - A powerful tip for keeping an employee inspired and motivated
52:40 - Identifying and organizing leads within your CRM database
56:20 - Agree and Approve: Bill's most important prospecting tip
57:55 - The easiest appointments to set and which listings to focus on
101:10 - Analyzing Bill's ROI and cash conversion from hiring a VA

If you are serious about getting more listings and converting more of your conversations into business… you REALLY NEED TO WATCH this. Bill shares ideas you can start implementing right away to increase your income and take more listings!!

Bill works with his wife Fran along with an admin in the greater Las Vegas area. He also coaches 24 real estate agents for Tom Ferry. He has conducted over 7000 coaching calls helping other agents increase their business.

Here's the script for when you get the FSBO lead on the phone.

Here's the script for the "FSBO Problem Consultation".

Here's the script your VA can use for Expired, FSBO, MMM, or Z-Buyer listings.

A HUGE thanks to Bill for taking the time out of his busy schedule! He has also agreed to do a follow up hangout to go over the best practices how to communicate using scripts to build trust.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Database Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on Google+ to get notified immediately when we announce new events:

Our next episode is on Thursday August 14th at 4pm PDT / 7pm EDT featuring Ben Kinney, Bellingham broker with Keller Williams, professional speaker, real estate trainer & author. He runs one of the top producing real estate teams in the nation and owns multiple Keller Williams Realty Franchises that includes 800+ agents across seven locations.

You don’t want to miss this!

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com


How New Agent Tom Nickley Will Sell 60+ Homes His 1st Year

Written by The Professor

You really need to see this INSTANT REPLAY of our live on-air Google Hangout series called “Keeping it Real”.

In this 3rd episode, Brand NEW Orlando real estate agent Tom Nickly , shares “How he will sell 60+ homes his 1st year in real estate”.

Make sure you have a pen and paper ready to take notes.

Here are a few bullet points of what we covered and where you can view the topic in the recorded replay:

Intro - We break down Tom's YTD production numbers through June.
4:05 - How Tom's sales background in the wine industry has translated into real estate success.
9:07 - Tom's beginnings in real estate and his initial strategies for business growth.
17:00 - How to work leads, and why you should call ASAP.
22:34 - More keys to successful lead conversion.
33:50 - The importance of maintaining contact with internet leads.
42:31 - Tom's specific strategy for sticking to his follow-up plan.
46:00 - The correct way to introduce your buyers agent to clients.
53:15 - Jeff's list of income-producing activities that you should spend ALL your time on.
54:57 - The most important tip of the day! You can add an additional 25 - 50 transactions a year in implemented.

In Tom’s first 7 weeks he had 4 escrows, 1 closing, took 2 listings and was working with 12 pre-approved buyers.

If you are serious about increasing your closings and converting more leads into business… you REALLY NEED TO WATCH this. Whether you are a seasoned agent with years of experience or a novice, you will get a lot of advice you can start implementing right away to increase your income and take more time off!!

We would like to thank Tom Nickley for sharing and agreeing to do a follow up hangout in 6 to 8 months to see how he is progressing.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii Realtor and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on Google+ to get notified immediately when we announce new events:

Our next episode is on Thursday July 31st at 4pm PDT / 7pm EDT featuring Bill Jenkins, Las Vegas real estate agent & Tom Ferry Coach. Bill is going to share how his ISA is having so much success booking listing appointments he hardly has time to prospect. He is too busy going on appointments. This is going to be great..

You don’t want to miss this!

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here:
http://www.keepingitreal.com


Greg Harrelson “How to Get More Business from Your Database"

Written by The Professor

Below is a recorded replay youtube video of our second live on-air Google Hangout series called “Keeping it Real”.

Our 2nd episode had Greg Harrelson, a Myrtle Beach real estate broker, sharing How to Get More Business from Your Database”.

Here are a few bullet points of what we covered and where you can view the topic in the recorded replay:

2:30 - The process of building a database
4:30 - A simple script for getting email addresses from contacts
11:45 - How to determine what educational content to include in emails
17:47 - Prioritizing follow-up based on email opens and clicks
24:12 - How to properly promote a Property Valuation tool
28:00 - Using Infusionsoft to truly understand the consumer
33:33 - An in-depth description of several specific lead campaign sequences
43:23 - How to keep prospectors from getting "tied up" in technology
53:21 - The key to maximizing user engagement through emails

Greg has been in the real estate industry for 20 years. His company/team have been producing results at a high level for a long time. He is a master at setting up systems and executing. His company/team closed 1400 transactions in 2013. He can attribute a large percentage of the closed transactions to his database management and content (email) marketing.

Here are the different lead sources and campaigns he goes over:
- Buyer / Online leads
- General Seller Leads
- Expired Listings
- FSBO (for sale by owners)
- Rentbo’s (rent by owners)
- COI (center of influence)
- Past Clients
- Adopt a Buyer
- Active Seller Lead Sequence
- Recruiting Sequences

We would like to thank Greg Harrelson for sharing great ways to increase any agents business!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on Google+ to get notified immediately when we announce new events:

Our next episode is on Thursday July 10th at 4pm PDT / 7pm EDT featuring Orlando real estate agent Tom Nickley. He is going to share how he had 4 escrows, 1 closing, took 2 listings and was working with 12 buyers the first 7 weeks in real estate.

Tom is track to sell 60 properties his first year in the business. You don’t want to miss this!


 


Todd Tramonte Shares How He gets 7.5% Listings

Written by The Professor

Below is a recorded youtube video of our very first live on-air Google Hangout series called “Keeping it Real

Our first episode had Todd Tramonte, a Dallas area real estate broker, sharing how he takes 7.5% listings by providing world class service and value to his clients.

These ongoing Hangouts are twice a month on Thursdays at 4pm PDT / 7pm EDT. You can follow our Real Geeks Google+ page to get invites of upcoming episodes.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, founder of Real Geeks and Hawaii real estate broker, in partnership with Frank Klesitz of Vyral Marketing.

There’s nothing to sell - Keeping it Real hangouts are 100% educational.
 
It's our way to thank you and give back to the real estate community.

Our next episode is on Thursday June 19th at 4pm PDT / 7pm EDT featuring Myrtle Beach real estate broker Greg Harrelson. He is going to share how he and his team close over 300 transactions marketing to his database using Infusionsoft with the content he personally created.

 


Tom Nickley Orlando Realtor Gets Real Results

Written by Guest

Tom Nickley ~ Orlando, Florida / Real Leads Customer

After making a career change into the real estate industry the last 1/4 of 2013, I was on a mission to find the best lead generation website in order to get myself in front of as many potential homebuyers/homesellers in the shortest amount of time.  After countless hours of research into Tigerleads, Boomtown, Commissions Inc and many others, I ultimately made the decision to go with Real Geeks and their lead generation team Real Leads.  I couldn't be happier with the decision that I made.  Everything from the fully customizable website design, the user friendly back end lead management system and the support from the Real Geeks staff (what other company do you get support directly from the owner himself) has exceeded my expectations.

Just 4 months in the real estate business and 7 weeks into my Real Leads campaign. I have had 114 signups, 4 clients under contract (1 already closed), 2 listings taken and I'm currently working with 12 other buyers. 

... Read More!


Real Estate Wordpress Websites vs Real Geeks IDX Websites by Litchfield Park Real Estate Agent

Written by Guest

Comparison by Cinda Rose from The West Valley Home Team

Todd Bogert, our small business technology consultant, recently helped switch our main website "The West Valley Home Team" www.thewestvalleyhometeam.com from a Real Estate Wordpress website using Diverse Solutions as our IDX provider over to a complete IDX lead capture website site provided by Real Geeks. Within the first 2 weeks of launching our new website we tripled our leads generated with the same amount of site traffic! The quality of the leads has gone up as well.

I think one of the main reasons we are converting 3 times as many leads is that the Real Geeks site is blazingly fast compared to our old Real Estate Wordpress site. Our old site sometimes took 8-13 seconds to load.

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