Real Geeks Blog - Internet Marketing


Converting More Zillow Leads & Higher ROI

Written by The Professor

This episode of Keeping it Real: "Converting More Zillow Leads & Higher ROI".
 
Mark Martin shares how he is getting 8.5X ROI working Zillow Leads. They have generated 35 transactions through May for a total sales volume of $11,775,033 and an average price of $336,429.

Podcast available on iTunes and Stitcher.

Below are some time stamps so you can jump to the section that most interests you:

3:00 - Mark Martin’s background in real estate
11:00 - Mark’s daily duties in his real estate business and how he leverages his tasks
18:00 - Why salespeople should not be making cold calls
20:00 - How Mark built his business around Zillow leads
25:00 - A walk-through of Mark’s sales funnels and lead conversion strategy
29:00 - The importance of answering the phone (and how to answer the phone properly)
34:00 - More on Mark’s sales funnel and outbound calling
43:00 - How mark directs conversations for higher conversion (friendly, educational, engaging)
47:00 - Common mistakes that Mark sees in other sales funnels
51:00 - Mark’s budget for Zillow and his cost per lead

We'd like to thank Austin real estate agent, Mark Martin for joining us on this hangout and sharing how he is crushing it working Zillow leads!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com


How Erin Alls Increased Her Income from 20K to 320K

Written by The Professor

This episode of Keeping it Real: “How Erin Alls Increased Her Income from 20K to 320K”.
 
Erin Alls was working 70 hours a week, struggling to make 20K a year. She shares how she turned it all around and made 320K last year by building her online presence. She also shares her mindset she used to push through the discomfort of new ideas and take massive action.

Podcast available on iTunes and Stitcher.

We'd like to thank Erin Alls, Silicon Beach real estate agent for joining us on this hangout and sharing how she turned her real estate career around!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.

 


Advanced Facebook Marketing & Conversions

Written by The Professor

This episode of Keeping it Real: “Advanced Facebook Marketing & Conversions”.

Brett Baker shares how he is getting huge results from his Facebook Marketing. One $68 FB ad resulted in 4 listings taken and 4 buyers under contract.

Podcast available on iTunes and Stitcher.

Some of the things he covers are: the ads he is posting, the audiences he targets, landing pages and tools he is using to simplify the process. He also shares his follow up process to get higher engagement and conversions.

Here are some time stamps so you can jump to the section that most interests you:

2:00 - Brett’s lead-generating strategy, and why 75% of it involves Facebook
5:30 - Examples of Brett’s most successful Facebook ads
9:30 - How to select demographics on Facebook, specifically first-time home buyers
11:30 - How Brett budgets his advertising money for Facebook
16:00 - Example of Brett’s highly successful Facebook ad
20:00 - How Brett selects the audience for his Facebook ads
22:00 - Brett’s 3rd successful Facebook ad got him 5 contracts while costing $20
26:00 - How Brett re-targets visitors to his site
27:00 - The 2 fundamental call to action statements for sellers (home evaluations and market reports)
33:00 - Brett’s strategy for targeting his custom email audience and outpacing his competitors
39:00 - Immediate and long-term lead conversion strategies
48:00 - How to get a 14 day free trial with Bomb Bomb with 40 pre-written emails
50:00 - How Brett manages his database outside of Facebook advertising
56:00 - How Brett retargets his Youtube videos to his database

Here is a link to the SMS auto-responder system Brett is using to convert more leads into sales.

Here is a link to the Facebook Marketing tool Brett is using to streamline the process and track his ad performance.

We'd like to thank Brett Baker, Tri-Cities real estate agent for joining us on this hangout and sharing how he is crushing it on Facebook!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


How New Agent Jason Simard Will Sell 90 Homes His 1st Year

Written by The Professor

This episode of Keeping it Real: “How New Agent Jason Simard Will Sell 90 Homes His 1st Year”.

Brand new real estate agent Jason Simard shares how he is going to sell 90 properties his first year in the business. He also shares how he has put 27 deals together his first 90 days in the business. He will also share how he is leveraging Facebook with videos to generate listings.



Podcast available on iTunes and Stitcher.

Here are some time stamps so you can jump to the section that most interests you:

4:15 - How Jason got his start in real estate.
6:30 - Why Jason changed his goal from 43 deals to 90 deals
8:35 - Jason does 27 deals in his first 90 days
10:00 - Why Jason hired an assistant right away 
15:00 - Jason's lead generation strategy
17:03- A breakdown of Jason's sources of business 
21:14 - How Jason uses video to generate seller leads on Facebook
23:00 - What Jason says on the phone to leads
29:15 - Why Jason uses SMS texting to get higher engagement
30:22 - Jason’s strategy for getting referrals
37:10 - The sales funnel Jason has in place for online leads
40:13 - How delegating work has allowed Jason to focus on his strengths
44:00 - Jason's scripts and phone strategies
51:41 - A breakdown of Jason's marketing and advertising budget
55:35 - How Jason is preparing to continue to grow his business even more
58:00 - Jason's strategy for using Bombbomb

Here is a short video how Jason is converting more leads into sales using SMS auto-responders.

We'd like to thank Jason Simard, Nanaimo, Vancouver Island real estate agent, for joining us on this hangout and sharing how he is crushing it! He definitely thinks a lot bigger than the average agent.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


Double Your Business using Facebook Marketing

Written by The Professor

This episode of Keeping it Real, “Double Your Business using Facebook” with Kris Ford.

Here are a few things we covered:

-How she generates leads using Facebook
-How she gets higher engagement with SMS
-How she gets 70% sellers from her website
-How she follows up and nurtures the leads
-Shares Facebook tips & ads to maximize conversions
-Much more!!!



Podcast available on iTunes and Stitcher.

Here are some time stamps so you can jump to the section that most interests you:

3:10 - Introducing our Guest Kris Ford
13:15 - How Kris organizes community pages to capture leads interested in a specific community
19:20 - Advertising strategies Kris has implemented to grow her business
27:00 -  Results Kris is getting from her most popular advertisement
33:10 - How Kris engages click-throughs
38:52 - Kris's lead follow up process to convert leads
45:35 - How to connect your ads to your website to capture leads
46:25 - Kris's auto SMS text templates
47:53 - Kris's Facebook Advertising budget
50:48 - The biggest takeaway from using social media to market your business

You can DOWNLOAD her text templates and auto SMS responders.

Watch short video how to convert 238% more leads into sales using SMS autoresponders.

We'd like to thank Kris Ford, Chesterfield real estate agent for joining us on this hangout and sharing her Facebook Marketing tips and insights.

Watch the video below to see our Easy-to-Use Facebook Marketing tool for real estate agents & Realtors.

Video Released 5/1/2016


These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Oahu Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


Higher Conversion w/ SMS Auto Responders & Texting in Real Geeks CRM

Written by The Professor

Automated SMS Responders and Text messaging is one of the best ways to turn real estate internet leads into hot appointments and convert them into sales.

SMS texts convert WAY better than emails… have a much higher open rate and response rate.  SMS texts get a 97% open rate compared 20% with email.

Watch the short video above to see how having an SMS strategy can help you stand out…  and get higher engagement with your prospects to set more hot appointments so you can close more deals!

Request More Information

Here’s what a few people have to say about using the Real Geeks automated SMS responder and texting feature:


Kristin Ford from Chesterfield, Michigan says that:
“Texting in her area has worked amazingly!”

Kory Prince from Vancouver, British Columbia says that his:
“Response rate for texts is 10 TIMES more effective than sending emails!!!”

Daniel West from Boise, Idaho says that:
A large percentage of his leads text back to his automated SMS responder about what they’re looking for!

And Brett Baker from Richland, Washington is getting great results using our Auto SMS Texting Feature. He says that:
94 % of his leads respond to his texts! he also says:
it single handedly has made his follow up 3x more effective!

 

Chris Smith, real estate speaker and author of The Conversion Code says that “Using auto and SMS messages to convert new and hot leads is one of the biggest untapped opportunities in lead conversion today.

 


How to Specialize in Niche Marketing

Written by The Professor

This episode of Keeping it Real, "How to Specialize in Niche Marketing" features Alei Gothberg.

Here are a few things we covered:
- How she generates seller leads
- What she mails to her farm
- How she gets 70% sellers from her website
- How she gets 28X ROI from her marketing
- The systems she uses
- What she plans to implement in 2016



Podcast available on iTunes and Stitcher.

Here are some time stamps so you can jump to the section that most interests you:

7:30 - How Alei Transitioned into selling luxury real estate
8:42 - The strategies Alei uses to attract leads in the luxury market
9:55 - How to use mailers to prospect in your market
15:41 - How Alei leverages her website to get 70% of her sellers leads
17:35 - How to use Facebook marketing with your website to get more leads
21:05 - How Alei Works leads that submit their full information vs. leads that only submit their address
25:00 - Who to target with Facebook ads to attract serious buyers
30:02 - The mindset you need to dominate FSBO's and expireds
34:36 - How Alei stays in touch with her past clients
38:15 - The biggest mistake Alei has made in her career and how you can avoid the same mistake
40:45 - Steps Alie is taking to go from 13 million to 18 million in business this year
43:22 - How to double or triple your productivity in 2016
44:51 - Alei's recommendation to new agents with a limited marketing budget
53:24 - Why Alei uses a real geeks website for her business

We'd like to thank Alei Gothberg, Eagle Idaho real estate broker for joining us on this hangout and sharing her tips and insights.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Oahu Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


How to Leverage Websites & Technology to Generate More Business

Written by The Professor

Our 1st episode in 2016 of Keeping it Real, “How to Leverage Websites & Technology to Generate More Business” features Greg Harrelson.

Here are a few things we covered:
- How to get more business from your database using your website and Sold Data.
- How to Dominate FSBO's  & Expired's using your website.
- How you can leverage your listings on Facebook to get more leads.
- How to convert more home valuation leads.
- How to get higher engagement using SMS auto-responders and much more!

Podcasts available on iTunes and Stitcher.

Here's are some timestamps so you can jump to the section that most interests you:

3:30 – How to drive traffic to your website
8:30 - How Greg drives organic traffic to his site and generates 450 leads a week
9:21 – Where quality organic traffic come from
10:58 - How to build quality content for your site
17:54 - Strategies to drive traffic from your database to your website to generate more leads
22:40 - How to write a direct offer email that has generated 72 leads and 13 listings taken
25:40 – How to leverage sold property data on your site to increase engagement with your audience, give them something of value and increase business from your database
31:58 - How to empower the consumer with real time data
32:00 – How to use your website to get more listings from FSBO’s and expired listings
36:17 - Systems Greg uses to convert home valuation leads
42:54 - Using SMS auto-responders to get higher engagement from leads
48:32 - Do's and Don'ts on sending mass emails
49:57 - Tips on finding someone to help with your content creation
51:11 - Top 5 things a first time agent should focus on when building a website

Here is a list of downloadable Domination Action Plans as promised:

Seller Lead Generation Tool & Conversion Plan
SOI/COI & Past Client Sold Data Domination Plan
FSBO Listing Domination Plan
Expired Listing Domination Plan
Spring 2016 Magical Seller Lead Generation Email

We'd like to thank Myrtle Beach real estate broker, Greg Harrelson for joining us and sharing his great insights. To learn more about his database marketing systems and marketing material go to Real Estate Sales Solutions.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


How to Sell 500 Homes a Year

Written by The Professor

Our 14th episode in 2015 of Keeping it Real, “How to Sell 500 Homes a Year”, features Darren James.

He shares how he is going to sell over 500 homes this year with a team of 7 and generate 3.3 Million GCI. He personally will sell aprox. 130 properties himself, manage his team while maintaining amazing customer service.

Podcasts available on iTunes and Stitcher.

Here are some of things we discussed:
- How he built his team
- Team Break Down
- How they generate listings & leads
- How to maintain excellent customer service
- The systems he uses
- How he compensates his team members

Here's are some timestamps so you can jump to the section that most interests you:
(3:33) How did Darren James get his start in real estate?
(6:44) How did Darren reach the next level of success in his business?
(9:30) When did Darren decide to build a team and, at what point, did he decide to do that?
(11:07) Where is Darren at with his team, who are his hires, what compensation structure does he have for them, and what are their duties?
(14:19) Darren’s role in listings.
(16:08) How Darren refers to his team members.
(17:20) How many team members are admins, and how many team members are licensed real estate agents?
(18:35) How much is one of Darren’s buyers making per year?
(19:23) How does Darren generate his leads?
(38:30) How does Darren maintain his commission, and what does he charge for commission?
(40:49) What is Darren’s system for staying in touch with people in his database?
(46:06) How Darren lists 100 homes per year.
(49:34) How Darren has people booking appointments.
(51:30) What are the big takeaways?
(52:24) What SMS system does Darren use?
(53:13) Who manages Darren’s online presence?
(54:14) Does Darren create CMAs to validate his opinion on value?
(57:03) Who is outsourcing Darren’s marketing and blogging?
(58:22) Does Darren do daily meetings and establish quotas for his team? 

We'd like to thank Daren James, Baton Rouge real estate broker for hanging out with us.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.


3-Million GCI Business Leveraging Lead Generation

Written by The Professor

Our twelvth episode in 2015 of Keeping it Real, “3-Million GCI Business Leveraging Lead Generation”, features Austin real estate agent, Tim Heyl.

Tim shared how he grew his business into 2 million GCI by the time he was 27 years old. He also shared how he is going to get it to 3 million GCI by leveraging lead generation through prospecting, scripts, and systems.

He covers his whole training process where he uses the “I do… We do… They do.”-training method.

Podcasts available on iTunes and Stitcher.

Here's what we covered with timestamps so you can jump to the section that most interests you:

(2:25) How did Tim Heyl get his start in real estate?
(4:40) How did Tim begin to build his skills and leverage his time?
(12:05) The role of his outbound caller.
(16:26) How Tim's ISA generate and foll0w up with new leads.
(20:13) How does Tim set follow up dates?
(23:22) How did he structure compensation and what did he learn from it?
(31:16) How to structure pay for outbound prospectors.
(35:45) Tim's ad to find the right person for the job.
(42:35) What is the different between passing leads and setting appointments?
(46:48) How does Tim handle licensing?
(49:18) After he gets the opt-in, what CRM is he using to manage and stay in touch with people?
(50:30) What system did Tim use to pull phone number for his ISAs?
(52:10) How does he track his ISAs' calls and who are they calling?
(1:02:30) Conversion rates.                                
(1:05:12) Where should someone go if they're just starting out?  

We'd like to thank Tim and Annabelle for hanging out with us. If you are interested in finding out more about Tim’s company Phone Animal you can CLICK HERE. You can download his scripts HERE and the ISA job posting ad HERE.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.