Greg Harrelson & Abe Safa discuss evergreen content ideas, the importance of building your digital footprint, and how to drive traffic to your Real Geeks website. 

If you’re looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and they can be used in many ways to drive traffic to your site. In this article, Greg Harrelson and Abe Safa will discuss how to drive traffic to your Real Geeks real estate website.

Driving traffic to your Real Geeks website is the best way to improve your conversion rates. Using engaging videos as part of your content strategy increases the amount of time that prospective customers will spend on your website, which will eventually lead to more conversions and get a better return on investment.

Here, you’ll find some reasons why you should add videos to your content strategy, the ways they’ll benefit your Real Geeks real estate site, and tips for creating effective videos that will help you achieve your marketing goals.

The Importance of Your Digital Footprint

As Greg points out, "Like credit... No digital footprint is a bad digital footprint.” This is because the more quality content you have online, the more opportunities you have to create leads for your business.

As YouTube is the second largest search engine on the internet, potential clients can find you there and get to know your company better. Almost 85% of content being consumed these days is video because more people prefer watching over reading articles; that’s why it’s important to have a YouTube channel.

Building Value With Your Real Geeks Site

By linking your videos to your Real Geeks website, you’ll direct more traffic to your site. You can do this by putting links in the description boxes of your videos. If you use a trackable link, you’ll even be able to see how much traffic is going from other platforms to your site. It’s a simple step, and, as Greg puts it, "It is very well worth it."

Evergreen Content

Evergreen content is multi-purpose content that can stay fresh and alive forever. It’s always valuable and useful for the audience.

This is a very effective type of content for generating leads, as it won’t die off over time like most other trends or topics. Creating evergreen content may take more time, but it’s worth it in the long run, as you won’t have to continuously create new content.

Using Video Effectively in Your Workflows

When using videos to generate leads and traffic, you want to make sure that they’re effective. They should be engaging, informative, and properly edited. Make sure that your videos are also placed in the right locations on your website so that they can be easily found by prospective clients.

To keep your content as effective as possible, make sure that you create videos discussing details of the real estate services you’re marketing, and make sure that the videos are evergreen.

It’s also helpful to build a Frequently Asked Questions page on your website and record a video answering those questions; this will certainly cause an increase in website traffic and engagement.




If you're not using video on your Real Geeks website, you could be missing out on a huge opportunity to drive traffic and generate leads. Video is an incredibly powerful tool that can help you connect with your audience, build trust, and close more deals.


Published on Apr 26, 2022 under , , , ,


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(Coaching) (Keeping It Real)

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!