Your Buyer Leads Just Got More Valuable 

Most agents think of buyer leads as, well... buyer leads.

But many people searching for their next home already own one. They're buying and selling at the same time, yet that valuable context has traditionally been invisible at first glance.

Without it, every new lead enters your CRM looking the same. You don't know who's also preparing to list a home until much later when you get them on the phone — if you find out at all.

That changes with Seller Signals.

Meet Seller Signals

After a buyer completes registration on your website, a simple prompt asks one question: Do you own a home?

If they say yes, they're asked to enter their property address. Then they go right back to browsing — without interruption or redirection.

Behind the scenes, Real Geeks automatically:

• Generates a home valuation for their property
• Sends a welcome email with the estimated value
• Enrolls them in weekly Market Report emails for their area
• Enrolls them in monthly Home Valuation updates

In your CRM, you'll see a Valuation Inquiry event on the lead's timeline and a direct link to the valuation in their lead details.

No setup required. Seller Signals works automatically with every new lead that registers on your site.

Why This Matters

Based on early data, roughly 1 in 5 buyer leads will come through with a home address attached.

You know they own a home. You know the address. You have an estimated value. And they're already receiving seller content automatically.

That's not a buyer lead anymore. That's a dual opportunity, and an opening to serve them on both sides of the transaction.

Details Worth Knowing

Seller Signals is enabled by default for all Real Geeks websites.

Home valuations rely on local property data, so availability and accuracy may vary by market.

In non-disclosure states, a valuation may not be generated automatically. In the case that a home home value cannot be displayed, your website encourages leads to contact you for a personalized valuation. Giving you another reason to start the conversation.

Get Started with Seller Signals

Your next buyer lead could also be your next seller opportunity.

There's nothing to set up. Seller Signals is already active on your Real Geeks website.

Simply keep an eye on your CRM. As homeowners complete the prompt, you'll see Valuation Inquiry events on their timeline, along with a link to their home valuation in the lead details.

For setup details, FAQs, and troubleshooting, check out the Seller Signals support article.

Not using Real Geeks yet? Book a demo to see Seller Signals in action.