Getting Past Deliverability Issues

deliverability (2)-1

Getting past deliverability issues can be a significant roadblock for real estate agents, but there are solutions to ensure your messages reach their intended recipients.

Greg Harrelson and Abe Safa discuss the real estate industry's deliverability challenges and offer strategies for overcoming them.

 

Fill out the form below for the virtual download from the last episode of Abe & Greg Masterminds How To Generate Leads in the Next 72 Hours:

The CRM controls what goes out, not what is delivered


In the past, agents relied on the MLS (Multiple Listing Service) as their primary source of leads, using a bound book to keep records and manually contacting leads through mail or visits.

However, with the advent of technology, new options for lead capture emerged, such as phone calls and email. But as people grew tired of receiving calls and spam filters blocked emails, agents turned to text messages as a primary form of contact.

Abe suggests that the key to getting past deliverability issues is to adapt to new technologies and shift your mindset to stay ahead of the game.

To ensure your message is not labeled as junk, read your content and make it less about sales and more about providing value to potential clients.

Step back as a consumer

Affecting every industry

Re-evaluate all the messaging youre sending out

Get them to save you as a contact

Pull people in

Use high-quality content such as videos, creative visuals, and storytelling techniques to draw people in, and include your contact information.

Greg notes that reaching leads has come full circle, and calling is becoming the primary form of outreach once again. Make sure your calls are personal, professional, and concise to build rapport and close more deals.

Videos and Saving Contacts

Call them! You have permission.



In conclusion, getting past deliverability issues can be challenging, but by understanding the current landscape and adapting your strategy accordingly, you can capture leads and stay in touch with your clients.

 

Published on Jan 18, 2023 under , ,

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Coaching Greg Harrelson Abe Safa

2023 Business Planning: What Must Be Considered

2023 Business Planning: What Must Be Considered

2023 business planning

Greg Harrelson & Abe Safa discuss business planning for 2023 and what you should be considering when making your plan.

Most people in the real estate industry don’t lay out their business plan until December, but you’ll be three months behind if you do that.

In real estate, you don’t just take a listing today and then sell it to a lead right away. It can take months to post a listing, market it, screen interested buyers, and close deals, especially when you’re also busy gathering and warming leads.

That means it’s time to start your 2023 business planning. Read on for our breakdown of everything you need to keep in mind while nailing down your business plan.

 

Form Plans for Different Trends in the Market

This isn’t about predicting the ups and downs in market prices; this is about preparing for those ups and downs so you’re ready if and when they happen. How will you adapt to the changes that happen in the market next year?

You can’t just go with the flow of the market. If you do this and the market goes down, you risk going down with it also. That’s why effort and planning is so important.

 

Scale up Your Effort

If the market goes down by 40 – 50%, you’ll be at half of what you earn this year. You can’t control that — but you can control how you respond to it.

Making half as much for your effort? Well, put in twice or three times as much effort, then. Double down on calling and take charge of your success.

Be Consistent

While working on phone calls and lead generation for three hours a day for 100 days is the same time commitment as doing this for an hour and a half for 200 days, consistency is king. Putting in an hour and a half each day for 200 days will have a far larger impact.

Refuse to Be Passive

Don’t just accept the loss that the market brought to you — fight it instead. Continue being an active participant in your own life and learn how to adapt and problem-solve if things get tough.

 

Track Your Numbers Closely

Your future depends on your numbers. Tracking your sales and losses is extremely important, as it gives you an overview of your business so you can make informed decisions.

Eliminate Distractions

One thing that keeps us from moving forward is distractions. If we’re constantly distracted, we can never get properly focused to do our best work. Shut your personal phone off and ignore any notifications that aren’t related to real estate; 2023 is the time to buckle down and get serious.

Keep Generating Leads

Your hot leads were probably only hot because they were excited about low-interest rates and swept up in the excitement of selling and buying properties. However, negative sentiment about real estate has seriously impacted almost every lead, meaning that your hot leads have probably cooled off a bit.

People who were motivated to buy six months ago are not nearly as motivated now. This means you need to focus on warming your leads back up and generating new leads to keep things moving.

The game has changed, but guess what?

We all have the tools and knowledge to win at this new game — we just have to change along with it.

Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success

 

 

In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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