5 Stepping Stones To a Successful 2023

5 Stepping Stones To A Successful 2023 (2)

Greg Harrelson & Abe Safa discuss what you can do right now to set you up for a successful new year in 2023.

The real estate industry is a challenging one. It’s ever-changing and filled with obstacles. However, if you’re up for the challenge, a career in real estate can be immensely rewarding. If you’re looking to have a successful 2023, below are five stepping stones that’ll help get you there.

World Class & Average Performers


Agents Asking the Wrong Questions



Clean Up Your Database

A database is only as good as the information it contains. That’s why it’s important to keep your database clean and up-to-date. Getting in touch with all the people you need to get in touch with is the first step.

This will help you identify any gaps in your information. Segmenting your database is the next step. This will help you target your communications more effectively. These will help you secure more leads before 2022 ends.


Make a Lot of Contacts

Making a lot of contacts is very important in real estate because you never know when a good lead will come up. The more people you know, the better off you’ll be.

Get involved in your community and get to know as many people as possible. This way, when someone is looking to buy or sell a property, they’ll think of you first. Make sure to start with your database so that you’re top of mind.

Filter and Check Your Database

Your real estate database should be one of your most important business tools. It should be an accurate and up-to-date record of everyone you know, including family, friends, past clients, colleagues, and others.

You should have contact information for each person in your database, as well as notes on your interactions with them. Checking and updating your database regularly is crucial to keeping it useful.

If you don’t have a database, or if yours is out of date, now is the time to fix that. There are many software options available to help you organize your contacts.

Find one that suits your needs and start building your list! By nurturing your database, you’ll be laying the foundation for a successful 2023.

Look at and Improve Your Advanced Search Filters

Another way to make sure that you lay the stepping stones for a successful 2023 in real estate is to look at and improve your Advanced Search Filters. This refers to the different criteria that you use to target prospects.

For example, when you’re looking for homeowners who may be interested in selling their property, you might use filters like:

  • Homeowners aged 65+
  • Living in a home worth $400k or more
  • Living in a home with a mortgage of $200k or more

These are just examples, but you get the idea. If your filters are too broad, you’ll end up wasting time contacting people who will never sell their homes.

Conversely, if your filters are too narrow, you might miss out on good prospects. It’s important to find that sweet spot with your filters, and it’s something that you should review regularly.

Update Your Email and Text Templates

Lastly, it’s very important to update your email and text templates for the new year. This way, you can stay in touch with your clients and customers and let them know about any changes or updates to your products or services. By doing this, you’ll be able to build better relationships and keep your real estate business running smoothly.


These stepping stones will help set you up for success in 2023. By following them, you’ll be well on your way to a prosperous new year!

Published on Nov 3, 2023 under , ,


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