The 10 Things You Can Do To Get Lucky
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Real estate is a dynamic industry that requires a combination of luck and strategy to achieve success.
While luck can play a significant role in determining your sales outcome, there are several ways you can increase your chances of getting lucky in real estate.
First and foremost, it's essential to understand that success in real estate is about taking as many shots as possible.
To increase your luck, you need to focus on lead generation and take advantage of every opportunity that presents itself.
Here are 10 ways to boost your luck in real estate:
1. Do More Open House Showings
The more open houses you host, the more opportunities you have to connect with potential buyers.
This not only increases your chances of generating leads, but it also provides you with the opportunity to showcase your properties and build your reputation as a real estate agent.
In Abe’s words:
“The more open houses you do, the more you can generate leads.”
If you have to start with one thing to be luckier, start with your open house.
2. Re-touch Base With Old Clients
Greg recommends that agents text their past clients, and it’s easy to see how this can make you luckier. Once again, it’s about making the law of averages work for you.
Staying in touch with past clients is a great way to keep your name fresh in their minds and increase the chances of making a sale.
Reach out to them through email or text, and make sure to ask for positive reviews and ratings that you can use to attract new clients.
3. Work Sales — Yard Sales, That Is
Yard and garage sales are a hotbed of leads and potential sources of property inventory.
Yard and garage sales can be a valuable source of leads and property inventory.
Look for sales by searching Facebook Marketplace, and use this opportunity to network with property owners and build your network.
Do this, and you’ll have a solid list of sales to attend.
4. Post on Facebook Marketplace
By listing your properties on Facebook Marketplace, you increase their visibility and make it easier for potential buyers to find your listings.
Make sure to optimize your listings with clear and attractive photos, detailed descriptions, and accurate information.
5. Invest in Ads
I run more than a dozen ads at a time, and it’s a never-ending source of leads.” — Greg
Paid advertising can be a highly effective way to increase visibility and generate more leads. Consider using online advertising platforms such as Google AdWords or Facebook Ads to reach a broader audience and drive traffic to your listings.
6. Get in Touch With Engaged Leads
Engaged leads are those who have reacted or commented on your Facebook listings.
Reach out to them and engage in a conversation to see if they're interested in buying or selling a property.
By following up with engaged leads, you increase your chances of making a sale and growing your sales funnel.
Who knows? One may even lead to your next sale.
7. Attract More Attention by Sharing on Multiple Platforms
By sharing your listings on multiple social media platforms, you increase exposure and reach a wider audience.
Consider using platforms like LinkedIn, Instagram, and Twitter to reach potential buyers and expand your network.
8. Call FSBOs
FSBOs (for sale by owner) are eager to sell their properties and can provide new inventory and prospects.
Reach out to them and offer your services, and be prepared to answer their questions and address any concerns they may have.
9. Network With Rental Property Owners
Even if rental property owners are not ready to sell, it's still important to add them to your network for future reference.
Building a relationship with them can lead to new business opportunities in the future and increase your chances of getting lucky in real estate.
Final Tip: Try the Nine Things on the List — Any of Them
Take Action: As Greg says, "We don’t lack knowledge. We lack execution." To boost your luck in real estate, you need to take action and implement the strategies that work best for you.
Remember, success in real estate is all about taking as many shots as possible, so don't be afraid to take risks and try new things.
In conclusion, while luck can play a significant role in determining your success in real estate, there are several ways you can increase your chances of getting lucky.
By focusing on lead generation, attending yard sales, listing your properties on Facebook Marketplace, investing in advertising, reaching out to engaged leads, sharing on multiple social media platforms, and calling FSBOs.
Try these tips — any of them, even just for a few weeks. Do this, and you’ll be positioning yourself to get luckier.
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