Utilizing Video in Real Estate with Sascha Chatman

1.26.23 Utilizing Video in Real Estate with date

We are back with new Keeping It Reals, and to kick it off, we are bringing back real estate tech ninja Sascha Chatman.

Sascha is crushing it with videos. He does everything from using them for lead follow-up to social media posts to running a successful YouTube channel!

In this episode, Sascha will share what kind of videos he’s making, how he’s making them, and how he’s utilizing them for the best ROI. 

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The real estate industry is highly competitive, and success often depends on the ability of real estate agents to establish strong relationships with their clients.

One of the most effective ways to build trust and establish credibility is through the use of video.

Utilizing video in real estate can have a profound impact on the way that agents communicate with clients and can help to build stronger relationships with prospects. In this post, we will explore some of the ways in which real estate agents can use video effectively to grow their businesses.

Email Campaigns

One of the most effective ways to use video in real estate is through email campaigns.

With drip email campaigns, real estate agents can quickly establish credibility with leads and stay in front of prospects who are not yet ready to move forward.

Instead of writing long paragraphs in emails, agents can include videos that explain the key details about a property and engage prospects to contact them for further information.

This allows prospects to see the agent’s personality and specialty, which helps to build trust and establish a positive relationship.


Another effective way to use video in real estate is through nurturing. Nurturing is an important process of starting and building relationships with prospects, and it is crucial to win over their trust.

Sending prospects a video of the agent introducing themselves and demonstrating how they can help them meet their needs is a great way to start building a relationship.

This type of video allows prospects to get to know the agent, their personality, and the level of expertise they bring to the table.

Explaining Contracts

As a real estate agent, it is important to educate clients about the complex aspects of real estate negotiations and contracts.

Video can be a powerful tool for explaining these details in a clear and concise manner.

By using video to explain the intricacies of contracts, real estate agents can ensure that their clients have a clear understanding of the process and can make informed decisions about their real estate investments.

Tips for Making Effective Videos

To be successful with video in real estate, it is important to become comfortable being in front of the camera.

Some tips for making a good video include thinking about the target audience, matching the content with the email campaign, keeping the video short, catching the attention of the prospect in the first three seconds, and including a clear call to action.

Real estate agents should also format their videos appropriately for the website they are posting them to, as social media networks, for example, have specific formatting guidelines.

In conclusion, using video in real estate can be a highly effective way to communicate with clients and build trust.

By creating a library of videos that cover important areas of real estate and address specific questions, real estate agents can save a great deal of time and efficiently educate their clients.

Whether used in email campaigns, nurturing, or contract explanation, video is a powerful tool that can help real estate agents to grow their businesses and establish strong relationships with their clients.

Published on Feb 1, 2023 under ,


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Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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