Keeping It Real
94 min read

The Magical Seller Lead Generation Email

Instead of thinking about how hot or how good this lead is, do some investigating and figure out where they are in the pipeline.

Professor
Professor
29 Nov 2021

 

 

 Are you looking to send lead generation emails to everyone on your database, past clients, or unconverted leads in your CRM? A great email marketing strategy is to send emails that contain details regarding how much their home is worth or if they’re interested in getting an offer for their home. In this blog post, we’ll guide you through the steps you need to know to set up your magical seller lead generation email. 

Sending Out Leads 

When you send emails, make sure that you send to warm leads rather than cold ones, and make sure to make it personal. No one wants spam in their emails and everyone knows what a templated email looks like, so don’t send out one of those. If it looks like junk mail or if it doesn’t look relevant, people are more likely to throw it away or unsubscribe. 

Where to Get a List of Emails

Before you can send out an email, you need a list of email addresses. These emails can be found from all of your contacts on Outlook, or your Gmail. Proceed to export all the people on your contacts to your email marketing program. Do the same for everyone on your cell phone and put them in a different spreadsheet. Then do the same for your existing CRM, whether you’re using Real Geeks or something else. Export everything except anyone who has unsubscribed from emails in that system. Another source is a dialer — these will make calls for you and may lead to people you’ve spoken to. Export these into another spreadsheet. 

Scrubbing Your Emails

Next, we need to scrub these emails — use NeverBounce.com to ensure that you don’t get bounced emails. This works by providing a ping to the email addresses to see if the actual mailbox works. A $50 subscription will be enough to scrub a couple of thousand emails, and businesses of all sizes use this tool. 

Eliminating Duplicates 

While you now have 4 to 5 spreadsheets of scrubbed emails, you will probably have a bunch of duplicates too. Use Myemma.com or Zoho Campaigns will help you send your marketing emails. Other tools include MailChimp and Salesforce for the big players. Upload each spreadsheet into your email marketing program so that the system automatically eliminates duplicates of the same email address. Now, you have a scrubbed, no-duplicate list of all your best contacts ready to get an email from you. 

What To do When the Domain Name isn’t Authenticated 

Be sure to do an SPF DKIM Authentication — Google will have a help file on how to set this up. Going through this process will significantly improve the likelihood of sending this email to mailboxes where it would be tagged as spam. 

Enjoy Limitless Lead Generation 

With the steps above, you should be able to get a wealth of leads from emails sent to your contacts. However, this isn’t meant to be done all the time and you can’t send out an email every single week. Keep in mind that this method is best used about once a month or once every two months.

 

You can download a pdf of all the emails from this episode HERE

Here is a full transcript of our discussion: 

Frank Klesitz:

All right. I think we're live. Welcome. Welcome. Welcome. This is Frank Klesitz, with Keeping It Real, been doing these for about six years. Welcome to Keeping It Real. Today we're going to talk about the magical seller lead generation email. Like That for a title for a YouTube video? The magical seller lead generation email. If you want to send an email to your database, which would be your past clients, your centers of influence, the unconverted leads that you have in your CRM, we're going to give you that email today. Actually, I'm going to walk you through it. You're actually going to watch we personalize it. So you kind of understand the structure behind it, but an email, basically you can copy and paste and personalize a bit for your market, that you can round up all the emails that you have of sitting in your CRM, sitting in your Outlook and your Gmail and your whatever it's that you're using.

 

Frank Klesitz:

Throw all an email marketing program, that's scrubbed and cleaned correctly, which we're going to walk through, and send this out. And the whole goal is people open it and they read it and they click a link that says they're interested in finding out what their home is worth, or they're interested in getting offer on their home, or they're interested in coming to a seller workshop where you're going to teach people everything they need to do to sell a home. And it goes back to some type of page to put their further information and they get that offer. And it's a very inexpensive, simple way to generate leads now from your existing database, without having to do any cold prospecting or being an annoying pest calling people cold, or manually slogging through a bunch of people who don't want to talk to you. Maybe the phone number is bad. This is one of the coolest things that I've done over the years is just sending out an email, right to your list, to spike response.

 

Frank Klesitz:

You can't do it all the time. You can't send out emails like this every single week. Usually maybe once a month or once every two month is maybe about right, but you're going to learn how to write and put together a direct offer email to spike lead generation from your list. So, that's what the today shows about. Now, we've been doing Keeping It Real for a long time. If you want to learn how to get the most business as a real estate professional, as a residential real estate professional, real estate agent, go check out, keepingitreal.com. That's where we repost all the shows. We do a real nice job of writing them up and organizing and sort them. So it's probably a little bit easier to watch them on keepoingitreal.com as opposed to YouTube here, but you can also go to podcast, iTunes, Apple podcasts, and you can listen to the podcast.

 

Frank Klesitz:

We also post these on the Real Geek's Facebook page. You can watch them there. And if you put your email address into keepingitreal.com, we'll send you email notifications of new shows that come up. You won't get anything else, just whenever we have a new show or there's a replay, put your email in on keepingitreal.com And we'll let you know when there's a new live show and you can attend, you can ask us questions, and we'll teach you some really good stuff. Whether we're we going to do little kind of a teaching episode like today, or you interview other top agents around the country. Our goal is to ask the questions, get the information you need to be successful in the business. So I appreciate you watching. And my co-host today is Christopher. He's actually the head of marketing at Real Geeks, who is a sponsor and puts on the shows of Keeping It Real. Hi, Christopher. I think you're muted.

 

Christopher Whitling:

Hey, how about that?

 

Frank Klesitz:

There you go.

 

Christopher Whitling:

All right. Yeah. Happy to be here today. Like you said, I lead marketing at Real Geeks and I've actually got a little bit different perspective than you, because I've been doing essentially market for SAS businesses for the last 15 years. So, really excited to ride along.

 

Frank Klesitz:

Yep. So we're just going to have a really in depth marketing conversation today. So I have this email here. I'm going to show you here in a second, all right? But now, to set this up to the point of how do you get your email database ready to actually send out this email? I will share with you. Okay? And we're also going to include a link once this is rewritten in the YouTube description in the blog post. So you can take it and copy it and you paste it and personalize it for yourself. But we have to set it up before I show you the email, before I show you the magical seller lead generation email. So, in order to send the email out, we actually have to have emails to send it to. And what you cannot do is you just can't go purchase a bunch of emails.

 

Frank Klesitz:

You can't go purchase a bunch of email addresses from county property records and just spam people cold. It will not work. Your email service provider will shut you down. You cannot do that. You can only send an email like this out to a warm list. And it's kind of a loose definition, but it's anyone who would probably recognize your name when you send the email out in the front line. Fair enough? So if they'd recognize your name, they would probably meet that criteria. Okay? And again, it's kind of a loose definition, but a warm list is essentially the least likely group of emails that you upload in an email marketing program to click the 'report spam' button when the email goes out on the top of Gmail, because if more than one person out of maybe 1,0000 clicks that report spam link, it starts shutting down your emails and your deliverability.

 

Frank Klesitz:

And you're much less likely to get people to click that report spam link when there's more of a warm list of people who know who you are than cold. Then with that being said, you want to make sure the email, when its sent, is very personal, very relevant, it doesn't look like spam. I think we all know what spam looks like. I also think we all know what email canned, templated newsletters look like. If your email comes across as that, even though they might know you, they might just even be too lazy to scroll down and click unsubscribe and then click the report spam button. That's bad. So I show you the email here in a second, it looks very personal. It's almost like if you were to go to the post office, right? Or not the post office, the mailbox, and grab your mail from the mailbox. America sorts its mail over the waste basket. You put mail into the A pile and you put mail into B pile. Anything that looks like junk mail or is unrelevant or don't know who it is, you're very quickly through sorting it and throwing away the B pile that goes in the trash.

 

Frank Klesitz:

And you may not even know what the letter is. It's just, you've been doing it for so long, there's just certain clues, on maybe how the cosmetics of the letter is put together. That just kind of goes in the trash, right? And then you have the A pile, is everything that looks important, or it looks like personal mail. And it's the same thing we all do in our email inboxes all day long, is we have to triage it, because it gets overwhelming. You always want to end up in the A pile. So the key with getting email that gets best response is as personal and authentic as possible.

 

Frank Klesitz:

And when I show that to you, you'll see that principle come through. So with that, let's talk about how to actually get a list of email addresses, all right, into an email marketing program of your database that are warm, scrubbed properly, and de-duplicated, so you're ready to send out a reconnect message. All right? So a couple of sources for where you can find these emails. The first list, which is okay, because this is nice personal reconnect message that we're going to send out that's very authentic, is all of your contacts that you have in your Outlook or your Gmail. So if you'd log into Outlook, maybe you're using that. Maybe you're using AOL. That's fine. I don't have any... It's okay if you have an AOL email address, all right? Maybe you're using Gmail, whatever it's for your marketing program, you would log into that and export the address book of all the people in your email marketing program, all right? It's sitting there.

 

Frank Klesitz:

Next list. I'll take your cell phone. Export all the people from your cell phone, Chris. Everyone, your cell phone. Export them. Put them into another spreadsheet sitting on your desktop. Third source, your existing CRM. Maybe you're using Real Geeks, maybe using one of the other CRMs out there. All right? You pick a CRM, you go in there, you export everything except, except anyone who's unsubscribed from emails in that system. If they've unsubscribed from emails in your CRM, if your CRM sends out email and people have unsubscribed, don't export those people. Or if they've bounced, emails aren't good, don't export those people. All right? And I'm also going to throw in there, if you're using a CRM in the real estate space, such as Real Geeks, and you're doing some type of lead generation, maybe you're doing Google AdWords, pay per click to drive them back to the front end facing website to register to save their searches, or you're doing pay per click, or Facebook ads, or whatever you have, to maybe find out what your home is worth, you're probably going to get a lot of leads, but a good number of those will never respond to you and are probably just bad opts-in, just the nature of online lead generation.

 

Frank Klesitz:

I don't want any archives either. So, all the old archives that you tried forever, that you've been emailing and calling that are just not responding to you, let's also leave all the archives out when you export all the contexts out of that CRM. It's just going to help with the email deliverability. I kind of only want the actives, maybe engaged, visiting the website, opening emails, maybe you've talked to, type of context from the existing CRM. Got it? All right. Now, the fourth source is you may have a dialer, okay? You may be using something like Mojo in the real estate space. There's different..., REDX, Landvoice. These are services that are common among real estate professionals that calls the phones for you. And you might have some nurtures in there. People you've actually spoken to. Not the cold emails that maybe you bought and you appended to a cold list, to a list of homeowners, but ones that you've spoken to these people. You want to grab those and export those and put those another spreadsheet. All right?

 

Frank Klesitz:

Now, the other thing I'd add one more on here. If you can go to your broker or the brokers that you've worked for in the past, hopefully you have a list of all your past clients. If you've been selling real estate for a while... I mean, not even a while, but maybe 20 past clients, 30, 40, 50, 100, 1,000, whatever, how long you've been in business, it's nice to have that list. That's a really good chance that your past clients are in the previous lists, your Gmail export, your CRM export, your Outlook export, your phone export. Very good chance they're in there, but just in case they're not, because that's probably where you get the most response of the people in your list when it comes doing business again, I would go to your broker or your past broker and say, "How do you keep a list of all the people I worked with? Do you have it in the compliance department?" And see if I can send it to you. And hopefully the contact information is there. And you might be able to go to your broker or your past brokers after you switch brokerages, trying to look for a rosier future, which is common in the space, to be able to give it to you. And grab that and that's another spreadsheet that you have sitting on your desktop. You hanging in with me there, Chris?

 

Christopher Whitling:

Yeah. Hey, Frank. So we already had one question, which is, what is the best way to export the contacts off my phone?

 

Frank Klesitz:

Oh, well that's Google. Google will tell you that. No, that's a great question.

 

Christopher Whitling:

Yeah. Yeah, exactly. And I think the shortest answer might be there's probably not a super magic answer that'll dump you. And it might actually be beneficial, because that gives you the ability to go through and actually look at those contacts and make sure they're they're legit.

 

Frank Klesitz:

Oh yeah. I mean, if you... yeah. Well, that's the very next thing is you just kind of do a raw dump of all this stuff and you put it on a spreadsheet. So by the way, how do you actually do all that? You call the CRM company and ask them, you Google it, and you need to find the instructions for how to do it, but there's ways to do it all, which is... we'll have another three hour Keeping It Real walkthrough how to do that. But just go Google it and it'll walk you through how to do it. It's a great question. It comes up all the time of, "How do I export the contacts off my phone?" And you'd be surprised, a lot of times they don't make it as easy as you expect to make this happen. But the ultimate goal is everything you got is sitting on your desktop in these spreadsheets.

 

Frank Klesitz:

Now, when you open these spreadsheets, you're going to be appalled at all this missing information. It's not complete. It's fine. It's happens with everyone. Okay? What you can certainly do at this point, if there's anybody in your life that, "Oh my gosh, if this person got an email from me, oh an email, oh, terrible. They can't get an email from me." You could open up the spreadsheet and probably sort by the email address and start scrolling down and deleting anybody that, god forbid they get an email from you. I don't think anyone in the history of my profession, of what I do for a living, my firm is called Vyral Marketing. V-Y-R-A-L. I've been doing this for 12 years and thousands of agents to help them work their database, I don't think anyone's actually removed anyone from getting email.

 

Frank Klesitz:

The only time I've seen someone go through the whole email export, Chris, is asset managers at banks when they're in the REO business. They don't want the email to anything. So, they removed those individuals. Outside of that, maybe a crazy ex-spouse or something like that, they don't want to get anything, they leave them off, right? So anyways, you have these lists exported. They're sitting on your desktop. Now what we have to do is we have to scrub them, because a lot of these emails are not going to be good. They're going to be bad emails, bounced emails, they aren't going to be delivered, old email addresses. And if you just took all these lists, upload them into like a MailChimp or a Constant Contact and tried to press send, it ain't going out, because a lot of these emails are bad. All right?

 

Frank Klesitz:

So the very next step is you want to use a service like NeverBounce. NeverBounce.com. That's what we use. There's other ones like it. But basically, they silently ping each of the email addresses to see if the actual mailbox works and they remove all the bad emails or ones that aren't formatted correctly or ones that just are bad. And lots of reasons why they're bad. And the report from NeverBounce will tell you, but bad. So it's not too expensive. I don't know the exact price. Maybe I pay, like, 50 bucks for scrubbing 10,000 emails. Absolutely worth it.

 

Christopher Whitling:

It's usually a couple of cents an email address.

 

Frank Klesitz:

Yeah, a couple of cents.

 

Christopher Whitling:

I mean, businesses of all sizes use that. That's a corporate standard.

 

Frank Klesitz:

Email scrubbing. So what you do is you upload the email list to those services and download the new one. And now they're all squeaky clean. Nothing else to say on that. Easy peasy. Gets rid of all the emails that aren't going to be delivered. All right? So at that point, you now have, I don't know, four or five fully scrubbed spreadsheets, coma separated values, files sitting on your desktop. All right, but there's also a lot of duplicates across the system. You probably had the same person a couple times, maybe in Outlook or Gmail. And if they're in Outlook or Gmail, they're probably in the CRM, and they might be in the cell phone. So there's a whole bunch of duplicates. Now, here's what's really cool. Now you need to sign up for email marketing programs. Do not upload all these people into your CRM. Don't do it, especially they do not upload them all into your Real Geeks. I don't recommend that, all right?

 

Frank Klesitz:

Because the people inside your CRM are probably more... they should be more engaged, opt-in, more niched out people. This is just kind of a big dump of all the email addresses you have from across the system. We'll talk about how to get in CRM here in a second, but you sign up for a separate email marketing program that is designed specifically for bulk email. Don't want to put this into whatever existing CRM that you're using. So, let me give you a couple. And Vyral we use Emma. It's MyEmma, E-M-M-A.com. So check it out. That works really well. The backup that we use, in case Emma's not working, or there's some reason, is actually Zoho. Zoho Campaigns. Z-O-H-O Campaigns. Zoho. For those of you that have been in space for a while, they've been around a long time. They're just like Salesforce. And they're kind of like the poor man's Salesforce. And we've used Zoho and their business they have, and I'm super happy with them, so I'll give them a shout out. Good job, guys. But Zoho Campaigns works really well. It's a very flexible, very cheap, very good deliverability. And they got on their A game. Salesforce has a email marketing program, for those of you that are using more big team, called Exact-

 

Christopher Whitling:

ExactTarget.

 

Frank Klesitz:

ExactTarget. ExactTarget.

 

Christopher Whitling:

You got to be a monster though, for that one.

 

Frank Klesitz:

Those are for the monsters out there.

 

Christopher Whitling:

Yeah.

 

Frank Klesitz:

Those are for the big teams. You are correct, Chris, on that one. All right? And as you kind of come... so the reason I give you those first, is because they are a little more expensive and you pay more for them, but the actual getting of the email into the inbox from something like that works really well. All right? And then follow down from there. You're going to have ones that you've probably have heard of Constant Contact, MailChimp. What are some other ones, Christopher?

 

Christopher Whitling:

Man, you hit the big ones right there. MailChimp, Constant Contact, some of my favorites. Emma, Zoho. Recommend that. Used it the past.

 

Frank Klesitz:

Yeah. Yeah. ExactTarget's going to be for the big boys out here, right.

 

Christopher Whitling:

Yeah. Yeah. If you need some complicated automation.

 

Frank Klesitz:

Absolutely.

 

Christopher Whitling:

And you're an enterprise and want to pay $100,000, so.

 

Frank Klesitz:

So, here's the deal. There's email marketing programs out there. I think you're familiar with that. And my recommendation is probably to find the one that charges a little more than instead of dumping around for everyone with their lists. All right? Now, you sign up for this email marketing account, all right? You go to, let's say... let's just use MailChimp, all right? You go to MailChimp, you set it up. And you take all of these email lists, okay? And you upload them to MailChimp. All right? And it's okay, put in there's an existing relationship there. It's the loosest definition of an existing relationship we're going to use. All right? Spam is whatever people want it to be. Trust me. When you see the actual email that goes out and after you scrub these lists and you pull from only these sources, we've never really had a problem unless your list comes back in excess of like 20,000 emails, which is very unlikely for most of you, that's the case. All right? But for most people, it's usually a couple thousand emails usually come back from this type of exercise. And never been a problem with anything, all right? Except when it gets into more the obscene numbers of 10,000 plus.

 

Christopher Whitling:

Unless you're buying lists from really bad sources, you're probably-

 

Frank Klesitz:

It's not going to be a lot.

 

Christopher Whitling:

It'll never bounce your security blanket. So, yeah.

 

Frank Klesitz:

Yeah. Or unless you exported all the archives or all those tens of thousands emails from over the years that just haven't been dormant. That's why I said leave those out and the unsubscribes, all right? So what we did is everything we possibly could to make sure that this list is as squeaky clean as possible without making it too small. It's like this nice little Goldilocks we have. You're not too hot, not too cold to get a message out that is not going to trigger a bunch of spam filters. So now what you're going to do is you upload... Well, I think I said this, you upload each list into MailChimp. All right? And when you do this, or any email marketing software, just using MailChimp as an example, it'll automatically de-duplicate all the list by email address. The system will do it. All the email programs will do it. So, now you have a fully scrubbed, de-duplicated list, of all of your best contacts, sitting in an email marketing account, ready to receive a message. You guys getting excited yet? You guys are here to see the magical seller lead generation email, but you have to actually have the emails to send it to. That makes sense.

 

Christopher Whitling:

I'm excited. Just as a marketing guy, I'm like, "That kind of list's available? Let's do this it's money to be made."

 

Frank Klesitz:

100%. Now we're going to make it better. For those of you that are team leaders. For those of you that have agents working on your team, get all your team members to do this, because it's not only your lists. Each of the agents on your team have these same lists. Okay? And if you can get them to export everything and get them to send the same email out from them, you now bring viral marketing into this a little bit more puppeteered, all right? And remember, one of the things I've always taught for a while is the value of your agents. I mean this facetiously, but hear me out with this. The value of the agents is not the agent. It's going to be the database they bring to your team.

 

Frank Klesitz:

All these people are bringing their Gmails, and their Outlooks, and their contact address books. Gmails, outlooks, contact addresses. All these agents have contact address books. And when you get your agents, we try to get them to cold call and prospect, or we buy all these leads for them. Costs a lot of money, costs a lot of time, no one really probably joins your team because they'd don't cold call. But we don't work their lists. So just let that be a little a-ha if you're watching this. Not only can you do what we just went through for yourself, but your agents can do the same thing. Ooh. Ooh. Christopher, are you excited on that?

 

Christopher Whitling:

Oh yeah. Oh yeah.

 

Frank Klesitz:

Yes. Lists.

 

Christopher Whitling:

Oh yeah.

 

Frank Klesitz:

Marketers. So, now there's one more thing we have to do. All right? Did you ever get an email where someone emails you, or maybe you sent the email to someone, they sent you a screenshot and sent it back, and it has the big yellow, "This might be some spam or spoofing email," they don't really know who the sender was when the email goes out, right? That's because the domain name hasn't been authenticated. So here's the deal. When you now go to create an email inside MailChimp or Constant Contact, whatever, it'll ask you, "Who's going to show up in the from line and what's the replay email address?" And you can literally type in everything. You can type in the President's name and President's email address. It'll let you use it. Wouldn't recommend it, but you can type in any name and then email address. Anyone. And you can send the email out from that domain, from that name. That's just kind of how it works.

 

Frank Klesitz:

Now, the thing is, that's really what a lot of spoofers and spammers do, because there's no way to authenticate that the actual domain name you put in the email marketing from line is yours and legit. All right? So we're going to get a little technical. I want you to pay attention here, but this is something you need to set up before you start sending out any email, a magical seller lead generation email, or any email for that matter, to a bulk list. It's called S-P-F-D-K-I-M authentication. I don't even know what even stands for. All right? But if you type in Emma or MailChimp or Constant Contact or Zoho Campaigns D-K-I-M or/and S-P-F, and you Google, I guarantee you, there will be a help file on how to set that up. All right?

 

Frank Klesitz:

And basically what you do is whatever name you'll be sending this email from, the email address, you take some little pieces of code, and you put it maybe on the website or you put it into the settings for the domain, the DNS settings in the domain. Again, I'm getting technical, but it'll walk you through how to do this and what this does, it authenticates the sender and it dramatically improves the likelihood of when you send that email, that it goes into the personal inbox. In addition to that, it dramatically reduces the likelihood that there's this big, huge spoofing or spam possibility notification in the email at the very top when they open it. Now, whatever email marketing program you're using, you want to always do that. So if you're currently sending out an email and it's not authenticated, see if you can figure out how to do it. That's a cool tip from inside the industry not everyone knows about, that will help you with your deliverability. Christopher, thoughts on that?

 

Christopher Whitling:

Nailed it. The support organizations in all of these places, whether it's a web hosting company or the ESP, the email service provider, or us, will be able to help you figure that one out. And it's a huge pro tip. Frank, what do you think about the reply to address?

 

Frank Klesitz:

Oh, personal.

 

Christopher Whitling:

What should that be?

 

Frank Klesitz:

Personal, personal, my gosh.

 

Christopher Whitling:

Personal?

 

Frank Klesitz:

Yeah, personal. Don't not... no reply at your address, or-

 

Christopher Whitling:

Please don't do that. I mean, we see a lot of responses, just in our corporate emails, people hit reply and start talking to us and and great.

 

Frank Klesitz:

Yeah, it should be a person. The email should be... so, we'll go through this. When you look at the email, it should come from you. It should be a human being. So, it should come from your name and the reply back goes to your email address. Sound good? That is the answer.

 

Christopher Whitling:

100%.

 

Frank Klesitz:

All right? Great. I hope you're all hanging in with me on this Keeping It Real, and I hope you're getting excited marketing-wise. So, now it's time-

 

Christopher Whitling:

We have... let me interject here real quick. The Kevins are showing up strong in our comment section.

 

Frank Klesitz:

Yeah, what do we have in the comment section?

 

Christopher Whitling:

And one of them wants to know if there's going to be a step by step guide for this?

 

Frank Klesitz:

Well, it'll be written out, yeah. So, when you go to keepingitreal.com, they're going to take they recording and they're going to put this up for a write out for you. That's exactly that-

 

Christopher Whitling:

I know a guy who works in marketing at Real Geeks and I could probably make that happen.

 

Frank Klesitz:

Perfect. All right? So, now what we're going to do, is I'm going to walk you through the actual magical email. This is a YouTube video. I will put it all up, "Where do I jump to, to get to the email." If you jump to the email and didn't do everything I shared with you, the emails are worthless. All right? So, now we have, let's just be clear, okay? Kind of the next phase of actually getting to the message. We have to have the marketing. We have all these emails scrubbed, de-duplicated, ready to go, sitting in your email marketing account. So now we have to write a message that cosmetically does not look like spam, looks like a personal message, and is honest and authentic with good copywriting, that gets someone to click a link to go back to some type of landing page or form to opt-in or register for something that generates the lead, which we're going to go through.

 

Frank Klesitz:

So, what I'm going to get here is, I actually pulled up several different types of direct offers. Two of those direct offers, actually three are for seller leads, finding out what your home is worth, or getting an offer on your home, or registering for a seller workshop. I also have one for buyer leads, and I've got a couple... I'm actually going to go through six today. I'm going to give you six different types of magical emails, depending upon the type of lead that you're looking for. That way, you're not sending out... if you want to email your database to generate leads more often, it's not the same type of message, you can kind of change it up, all right? And in addition to that, I pulled the emails that we wrote back in May of 2020. So I'm going to show you the emails that worked in May of 2020 when there's a panic attack going on for the coronavirus.

 

Frank Klesitz:

It's like a little capsule of time. I thought it was interesting. I'm going to show you these, and then I'm going to look at the principles of how the messages are written, and then I'm going to personalize them for you, live here on Keeping It Real, for as the date of this recording, November 11th, 2021. How does that sound? Christopher, are you ready? Are you ready for the magical emails?

 

Christopher Whitling:

Let's do it.

 

Frank Klesitz:

Here we go. Let me format my screen so it doesn't screw up the aspect ratio on the YouTube too much when I do this. I'm a total geek. So hang on. Hang on. Let me zoom in a little bit. Let me share my screen. Do you see my screen?

 

Christopher Whitling:

I can see it.

 

Frank Klesitz:

All right. Perfect. Here we go. All right. So, subject line. Free city home value report. All right? So now what we're going to do is I'm just going to kind of personalize the opening here just a little bit, because in context of some of these emails, the way they were written, you've already been emailing your database. But since in the context of how I open this Keeping It Real, you probably haven't sent them an email. So I'm going to write here, I want to say, "Hey, I thank you for opening this email. I'm writing you since we're connected on social media, we've done business together, or we've communicated," you communicated together at some time. Let's leave it here. So, "I wanted to let you know that," city. I'm using Omaha as a placeholder. It's my hometown. "I want to let you know that Omaha home prices are not dropping after our Great Lockdown or Virus Crisis these past two weeks." Now we can change this, can't we? We want to open with something relevant and we want to open with something that's going on in the news.

 

Frank Klesitz:

I think what's going on with the news right now is the Federal Reserve has started tapering their bond purchases, if that's correct. I think as of right now, Zillow exited the I-buying space after getting it handed to them with their algorithms were not correct. Christopher? Is there anything else that we can possibly mention that's going on the real estate news?

 

Christopher Whitling:

Inflation.

 

Frank Klesitz:

Got it. Yep. "Unless you've been living under a rock, it's no secret that home prices are through the roof after the hottest selling season," it might even be ever. I don't know if that is, but the hottest selling season, really might be ever. I think home prices have grown faster than they ever have grown, is that right, Christoper?

 

Christopher Whitling:

I think it's ever.

 

Frank Klesitz:

I think it is. I think it's true to make that claim.

 

Christopher Whitling:

And a little hyperbole never hurt anyone, so.

 

Frank Klesitz:

Yeah, hottest selling season, ever. "While the fundamentals," I can't spell right, "Are still very strong, there are headwinds. The Federal Reserve," what else? "Started-"

 

Christopher Whitling:

Raising rates.

 

Frank Klesitz:

Yeah. Well, the Federal Reserved stopped-

 

Christopher Whitling:

Monet... or what do you they call it?

 

Frank Klesitz:

... "Stopped printing as much money"

 

Christopher Whitling:

Slowed down the print?

 

Frank Klesitz:

"And Zillow got out of the home flipping business." And what else? "And prices are getting to the point that fewer and fewer people can actually afford a mortgage."

 

Christopher Whitling:

And wages are declining.

 

Frank Klesitz:

Yeah, so we can go on and on there. What I want you to see here, is I'm opening with something relevant, where I'm really showing you here that this is not canned. I'm trying to open with something personal. So, "Dear friends, clients, and colleagues." All right? I just want you to see how I write this. "Thank you for opening this email. I'm writing you since we're connected on social media, we've done business together, or we've communicated at some time." Okay, all right what's this?

 

Frank Klesitz:

"Unless you've been living under a rock, it's no secret that home prices here in Omaha are through the roof, after the hottest selling season ever, home prices are up," I don't know, 32%... well, not that high. "23% this year." Let's just... might be the case in some markets. Maybe not Omaha, but you guys know what I'm talking about, all right? "While the fundamentals are still very strong, there are headwinds to high home prices. The Federal Reserve stopped printing as much money, Zillow got out of the home flipping business, and prices are getting to the point where fewer and fewer can actually afford a mortgage."

 

Frank Klesitz:

Now, "Would you have any interest in knowing what your home would sell for today?" There's the transition statement. See it? Okay. Well, "It'll cost you about $600 to get a full appraisal if you want to know what your home is worth. You can also get a free online guesstimate, but they are general and not entirely correct." I wrote this back in May, so, case in point.

 

Christopher Whitling:

I wish you could throw in a hook about Zillow leaving the market.

 

Frank Klesitz:

"Case in point, Zillow has 7,000 homes below, that are not worth what they paid for, because their online algorithm was wrong."

 

Christopher Whitling:

Their algorithm could not predict the prices.

 

Frank Klesitz:

Yep, it was wrong. Right? That's true. All right? So, okay. Algorithm. A-L-G-O-R-I... you know what's funny is I'm always embarrassed doing this because my spelling is so bad, like, while I'm on a webinar. So, please bear with me.

 

Christopher Whitling:

No, there's a rule that's like, "The more people that watch you type, the worse you type."

 

Frank Klesitz:

The worse you type.

 

Christopher Whitling:

Yeah.

 

Frank Klesitz:

"Case in point, Zillow [inaudible 00:32:22] worth more than the paid for, the online algorithm was wrong." So, I think this is... what's so important here is I'm setting up the call to action. This is very personal. I'm using one sentence per line. It's very authentic. If somebody got this, it looks like you're writing to a friend. I want you to feel these principles in the message. It doesn't come across as spam, does it, Christoper?

 

Christopher Whitling:

No.

 

Frank Klesitz:

No. All right?

 

Christopher Whitling:

Personal.

 

Frank Klesitz:

Yeah. So, would you know what your home's worth today? Now, I have call me here. I'm going to say, "Enter your home address here, find out what it's likely worth if you sold it today." Boom. Now I'm going to underline that, got it? So, that is going to be the call to action. When someone scrolls down this email, the whole goal is to get them to click right there, which is going to go back, if you're a Real Geeks customer, the home value tool, right Chris? All right.

 

Christopher Whitling:

Definitely.

 

Frank Klesitz:

You may have other services that you use, where someone could find out what their home was worth online. But the point is, is that you're going to drive it to that. But here's what's really important. Even after setting up the fact that Zillow's algorithm is wrong, these aren't entirely correct. These are just kind of guesstimates. Now, here's the deal. I would probably say here next, "Now again, this is just an estimate, but I think it comes in closer than what Zillow does," because it had the incentive to go so high. "If you want to know what I would list it at on a market if you hired me... So, if you want to know what I would list it for in the market today if you hired, I just need a quick phone call with you to learn more about your home, along with any photos or video you could send me, very important, by email, SMS, Facebook messenger, et cetera." Right?

 

Frank Klesitz:

So, again, "This is just an estimate. I think it comes in closer than what Zillow does. If you want-

 

Christopher Whitling:

So, can you throw something in that line about, "My experience and personal knowledge of the location"?

 

Frank Klesitz:

Yep. 100%. Yeah. So, "If you want a more accurate price, what I would list it for on the market today if you hired me," like that? "I just need a quick phone call with you to learn more about your home. Send me any photos..." I'm doing it live. I want you to see the creative process. I think it's really helpful. "Send me any photos or video you could send, very important, by email, Facebook messenger, et cetera." I think it's very important that, yes, you can go by an appraisal, online guesstimates. Just so you don't have other agents turn you in here, like, other haters, you're not offering an appraisal. I'm very careful with my language. You're not offering an appraisal. It's basically like, "Hey, find out what it is likely worth if you sold it today. Find out here for more accurate price." You can play with the language here.

 

Frank Klesitz:

But there's always haters that are going to turn some email in that you're doing appraisals. But I'm very careful in my language, all right? So, here's the deal. Let's put this up. "You'll have a better idea what a bank may value your home for refinance, you could update your balance sheet, or just rest assured knowing what a buyer would likely pay today. I'm happy to do this for you, even if you're not thinking of selling right now, you'll have a better idea what a bank may value your home for a refinance. You could update your balance sheet," if you do that for your personal finance, "Or just for us assured knowing what a buyer would pay likely pay today. It's completely free and there's zero obligation to sell your home." Now here's a cool little story. This is what really sells. Watch this.

 

Frank Klesitz:

"I was working with Sally in Nelson's Creek neighborhood and our home value came back 15% more than what she thought. I never thought my home would be worth so much. Thank you for..." let's throw the free home appraisal opinion, right? It's kind of the right language. "It allowed me to be more confident with applying for a loan to get my 17 year old into college." And then you're happy to do the same for that person. So, you kind of have a little... and legitimately, put a little quote there if someone's used it before. And I'll move this out.

 

Christopher Whitling:

Love the social proof.

 

Frank Klesitz:

Yep. Now, "These home prices can't go on forever at the risk of inflation. If you're thinking about selling your home this fall," winter even, "May be the best chance to land your highest selling price. Again, since money is so cheap right now for buyers and the banks are still lending with the liquidity provided as we work our way out of unemployment and respective financial crisis since March of 2020." This still hasn't changed, right?

 

Christopher Whitling:

Yeah.

 

Frank Klesitz:

"I;'m here to help you-"

 

Christopher Whitling:

If you have a chance to kind of compress peoples' sense of time, because we are seeing that tapering of [inaudible 00:37:44].

 

Frank Klesitz:

Yep. "I'm here to help you with any real estate needs you have. Let me know if you have any questions. I'll give you well-researched and accurate answer so you can make the right decisions," with your name. So, boom. There it is. There it is. Now, you're going to go, "Well, that seems so long." Well, people can still read it, but notice how it's written as a funnel. The opening up here really applies to everybody. Who's not interested, kind of, in this? You see how this is opening to pretty much everyone about what's going on with home prices? And it sets up very clearly this call to action to enter your address here, to find out what your home is likely worth, all right? Then, as it keeps going down, it's really just prompting people to just send you pictures of their home, to give them a little more accurate price opinion or a broker price opinion, a BPO, or something like that.

 

Frank Klesitz:

And then it's just, "If you're thinking about buying your song, let me know you're here." It's kind of written as a funnel, where it broadly appeals at the top where it opens and it's more specific to the people who are actually interested in selling at the bottom. And here's the deal, when... if people know who are and they open this and it comes across as really personal, authentic when it's written this way, when's the last time you got a well-written email like this? Ever? It's usually some canned, quick, spammy, or news-loader thing. This sells. And I've been doing this for years and this works incredible. So, there it is. It's all right there for you. We'll put this up in the link so you can actually download the edited version.

 

Frank Klesitz:

But the whole idea is you upload this in your marketing program and this goes out to everybody, the whole list. Now, here's what's going to happen. When, when, when, if people know who you are and they open this and it comes across as really personal, authentic gets written this way. When the last time you got a well written email like this ever, you know, it's usually some like canned quick spammy or like newsletter thing this sells. And I've been doing this for years and this works like incredible. So there it is. It's all right there for you. We'll put this up into the length. So you actually download the edited version. But the whole idea is you upload of this in your email marketing program.

 

Frank Klesitz:

And this goes out to everybody like the whole list. Now here's what's going to happen, all right? The first thing is people reply back and say, "Why did you send me this email? Never email me again, explicative, explicative, explicative. I'm going to sue you. Ah!" Yep. You're going to get it. But no, you're not going to get sued. Just click unsubscribe, because you're going to have the haters. But that's good. That's what marketing is designed to do. Marketing is designed to separate the interested from the non-interested. When people reply back like that, you should be so happy. Now you'll never waste money on them again. You'll never waste a possible email spam compliant. You'll never call them. You'll never work with them ever again. And you will not have to invest any money in that person. And they let you know. Thank them. Hug your haters, all right? Hug them.

 

Christopher Whitling:

Hey, I couldn't agree more with that. Because one, it's an indication of success, right? It means that people are reading it. So-

 

Frank Klesitz:

They read it.

 

Christopher Whitling:

... 1 in 1,000 is going to send you that email.

 

Frank Klesitz:

Yeah. Yeah.

 

Christopher Whitling:

Right? And the follow-up thing is I frequently turned those guys around into customers because they had an emotional response. So ask them what the source of it is.

 

Frank Klesitz:

Usually good investment leads, because something really wrong's going on in their life.

 

Christopher Whitling:

Yeah, and you can pull that thread, so.

 

Frank Klesitz:

So you're going to get that. Deal with it. It's fine. Just suppress them. Got it. You're also going to have people replying back saying, "Hey, that was really cool. It's been a long time. Thanks for that information." That's nice. You'll also have people literally replying back, "Hey, I am interested in selling my house. Let's talk." Awesome. How great is that? Got it? All right? Then you're going to start seeing, if you have your webpage set up... so again, Real Geeks has a great home seller tool. All right? And it's basically someone would click that link and it goes back to a page where they could type their information to find what their home is worth. Got it? And hopefully, you have it set up so when somebody types that information on that form or that website, you get an email notification, and you're going to see your email inbox start blowing up with all these notifications of all these people and for their information that want to know what their home is worth. All right? Pretty cool.

 

Frank Klesitz:

You can also go into the email marketing program, like MailChimp or Constant Contact, whatever you used, and run a list of all the people that opened it and all who've actually clicked link given them an opt-in. How awesome is that? How awesome is that? It's so simple.

 

Christopher Whitling:

That list is so valuable, so valuable.

 

Frank Klesitz:

You don't really hear much about it, right?

 

Christopher Whitling:

Yeah. I mean, you probably could probably just call those people immediately.

 

Frank Klesitz:

100%. And this is why I call it magical, because look, you're trying to get business and you're like, "Oh, I'm just going to slog through a bunch of the cold calls. Don't answer the phone anymore." Right? Numbers aren't good. Or, "I'm going to go run all these checks on marketing and hopefully get some people to me." But the reality is, is that all of you watching this have this list sitting... I mean, anyone that does this has this list sitting there, just totally neglected, not used, because you probably never really thought about this and you can export it and put it in an email marketing program like we talked about today, and then just get them some type of message. All right?

 

Frank Klesitz:

And again, here's this personalized message that you can send out that has been personalized for you today, to copy and paste, make it work for your market and you're good to go. Now, that's the lesson for today. I want to spend another 10 minutes here, giving you some other ideas of some other messages that you could send out to generate leads. They still need to be personalized. For the sake of time today, I won't have time to personalize all them. If you're very interested in hiring us at Vyral, you can go check us out. We do this for you. It's a part of our program. But these will all be posted here for you. And you can still personalize yourself, maybe using some of the principles and how you watched me take an old email from March of 2020 and personalize it up for the first one here.

 

Frank Klesitz:

So let's take a look at a couple more. All right? So the next one that's really powerful is just give an instant cash offer. There's services out there, like iReal Estate Pro. If you go back to one of our past shows, if you go back to some of our past shows, there's one with Dan Noma, he's really big into making instant offers available to people, where they can get some couple off market offers from institutional buyers. I Real Estate Pro. I've heard of Zoodealio. I've heard of Zavvie. Z-A-V-V-I-E. These are services that a homeowner can put their information in and get a couple offers on the house right away, pretty easily. All right? And then you guide them as the agent. Some people want that. And those generate really good leads by the way. Send out emails for instant cash offer.

 

Frank Klesitz:

Home value offer is a little more... it'll get more leads, but a little less likely to actually want to sell their home, because they're a little more upstream. If you sent an email out like, "Do you just want an offer in your house?" Those are a lot better, more motivated seller leads. So, here's another type of magical seller lead generation email that would probably generate less leads for you, but much more high quality. So subject line is, "Offer on your home. Dear friends, clients, colleagues. I just wanted to write you and ask you if you're looking for a fast, or maybe easy way to sell your home this fall. Well, I have a new option if you want to skip the hassle of selling your home. It's also a great way to keep buyers who may have COVID out of your home without any showings." That's still an issue.

 

Frank Klesitz:

"I can likely get an offer on your home from companies who want to buy it, not individuals on the traditional market. When you call, just let me know whether you prefer maximum value, or price, or convenience. This means if you take one of these more instant offers, here's all the benefits. Close quickly, click your closing date, no showings, no negotiating with buyers." This is all the copy that's on open doors websites, old Zillow offers website OfferPad, this is what you see on the billboards. This is what you see on the radio ads. These are the benefits that the seller wants. Got it? It's going to be advertising [inaudible 00:45:08]. So, "Enter your home address to get an instant cash offer on your home today."

 

Frank Klesitz:

Or you can even say a preliminary, if you want to be more comfortable. Oh God. Preliminary. Oh, we'll [inaudible 00:45:34] that one.

 

Christopher Whitling:

Moving on.

 

Frank Klesitz:

Moving on. So, "I'll go to my investor relationships and companies who specialize in all this and secure the best offer for you. I was working with Bob Taylor in Thousand Oaks. He decided to take an instant offer. 'I just wanted to sell the home. I didn't care for dealing with the showings," he told me. 'The offer was fair and fast. Thank you so much. It made it easier for me to move on time, which is important.'" Great. "I can likely get you an offer in seven days. In fact, I can probably get you several offers in seven days without any hassles on your part by showing your home to the public. Word of caution, there's limited amount of funds for these companies." Like I said, Zillow just shut down after over paying. "So, if you want to get on this, get in now. Give me a call, reply to the email, or opt-in here. I'll shop them all and represent you to get the best price without the hassle." Your name. All right?

 

Christopher Whitling:

And the cool thing about this, you've actually got a couple of different calls to action. You have which style of transaction do you prefer? Call me now, enter your address. There's a couple different ways for them to interact with you.

 

Frank Klesitz:

Oh my God. I'm embarrassed. Oh, man. It's a bad day today to spell preliminary. But look, I think what you're getting at here is, "Man, I can go risk all this money on marketing and it fails. I can slog through and be this pest to all these people. Try to get somebody on the phone [inaudible 00:46:49] sell a home." And it's just soul sucking. Or, I can sit back and think. Instead of using brawn, I can use brains, all right? I can grab my list, sit down, use some of the principles from the guide that I'm showing you here, and write an email that's authentic and personal, send it to my list, and drive response. Any a-has so far from anyone in the chats? Are these chats going on, Christopher? Is anyone getting excited about the concept I'm sharing here today? Any comments or feedbacks?

 

Christopher Whitling:

Oh, people are pumped about this template. So yeah, we'll definitely have it available. Keepingitreal.com. Look in the comments. We'll make it available.

 

Frank Klesitz:

Another one. Let's look at another one. "Hey, do you want to buy a new home? You're not alone. We're all thinking about our homes after being stuck at home for so long. It's something on everyone's mind. Home prices are way up. 'Can I have afford a new place? And what's for sale?'" That's what everyone's thinking. "I'm sure you know that interest rates are at all time lows. I just saw a 3.4 30-year rate come back, probably lower. That means you can afford more house for less money. Well, I'd like to share my direct access to the MLS with you." Now, I'm fine saying that. Kind of is on your website. It's up to you. I'd like to share my direct access to what I have. That's what every buyer wants. The buyer is scared they're not seeing all the homes for sell. The Holy Grail is the MLS. So, fine. Here it is. "It's the best way to search all homes for sale so you see everything for sale. That's what I have access to as a realtor."

 

Frank Klesitz:

And what I just did here is, say you didn't have a Reel Geek site, "Just call me. I'll take you on a tour of what's for sale right now." It's what you do. The call of action could just me, "Call me." Wouldn't that be nice? Let's just leave that one there. I could re-write this to, "Search all homes for sale at my website," the hyperlink. That's what that could be. But let's just say call me. Wouldn't that be nice? Just a straight phone call? Sure, works great.

 

Christopher Whitling:

That'd be excellent. What do you feel-

 

Frank Klesitz:

Simple.

 

Christopher Whitling:

What do you think about text me?

 

Frank Klesitz:

Sure. Yeah. Call or text me. Absolutely. Basically, "You'll see details that you can't get on Zillow," which is the case, usually, most part of the time, especially the MLS comments. "And in some cases you'll see homes not even on Zillow yet, since there's a delay from when the listing contract is signed with an agent to what you see. These public home search portals may have inaccuracies too." Oh my gosh, do they have inaccuracies, right? "The MLS is the source of data. I can also arrange virtual showings for you. I'll walk you through the home with my iPhone on Zoom, Skype, FaceTime, so you stay safe. It's more convenient. You can also see what the home is really like, versus all the photoshopped images you see online that are not just reality. In fact, I just helped Darren Jacobs buy a home in Fair Acres. 'I saw all the homes for sale that perfectly fit my criteria so I could buy the right house for me. I know I got a better price, too, since I had the information not every buyer in Omaha has, due to your help. Thank you'.

 

Frank Klesitz:

"The market is really hot right now. Record numbers of people want to buy a new home, but there is just not much for sale. That's because low interest rates, honestly, the Virus Crisis has people re-evaluating their living situation." All right? "While I cannot share off-market listings with you [inaudible 00:49:50], you'll want to have every advantage you can to see properties before the entire market sees them."

 

Frank Klesitz:

I'm careful on the language. These are not coming sins. I'm just simply saying that from the time it's in the MLS it might delay to when it goes into the portals. All right? "I may be able to make it happen. Call me. I'll show you everything for sale, help you through the process. Let me know." How's that? Again, play around with it if you're comfortable with the language. You can copy and paste that. Send it to your list. People will call you. And they will opt-in for searching for houses. How's that?

 

Christopher Whitling:

Looks good. Yeah, every one of these platforms that you're going to be using, whether it's Real Geeks or an ESP is going to give you data back on who's opening it. We talked about the lists and calling them, but also playing with your subject line is another great way of lightly experimenting with this and getting people into the email.

 

Frank Klesitz:

I'll give you one more. Here's one more, and then we'll wrap it up. "Home selling workshop. Clients and friends, are thinking about selling your home here in San Diego. Well, you're invited my home selling workshop. How to get top dollar in uncertain times. Get your free workshop ticket here." This just goes to Eventbrite. "It's a virtual online event. I'm going to answer all these questions. All the questions that you want to know about selling your house. We'll also talk about ways to add thousands of dollars to your home. You also get a free home value report. Call me, register here, attend my workshop. If you're thinking about selling your home, you got to check this out."

 

Frank Klesitz:

Easy peasy. All right? I've given you guys some emails. The concept here... what's important, what's important is not the tactic or the email. It's the principle we talked about today of running up your list, cleaning it up, and getting an honest, authentic message out to them, that solves some of the pain point or problem in their life, with some type of offer to help them and tell them to call you or email you back or to click a link to go register to get that specific offer. And that is how you magically... I'll say magically generate seller leads.

 

Frank Klesitz:

Because it is like magic. Because when we think of seller lead generation, we think of brutal phone call pain or spending lots of money and risk. And man, if there was another option... and also really bothering people for referrals that are very inconsistent. Man, wouldn't it be great if there was some other way that magically didn't have all those downsides? Well, here it is. And you got it [inaudible 00:52:16] Keeping It Real. There we go. So, what questions do we have? Let's wrap it up. What do you guys want to know? Ask me anything.

 

Christopher Whitling:

Okay. So there was one person that asked what if they're using an existing ESP and they want to make sure that they out of spam. And so, probably coming back to your tips, make sure that you're correctly set up with a verified domain.

 

Frank Klesitz:

Yeah.

 

Christopher Whitling:

[inaudible 00:52:40] never bounce on your current records.

 

Frank Klesitz:

Well, I would use a different one. Yeah, I would start with, don't even use your current one.

 

Christopher Whitling:

There you go.

 

Frank Klesitz:

Maybe just go open up a whole separate email for this. Use a whole separate email account.

 

Christopher Whitling:

This is going to be-

 

Frank Klesitz:

And then follow everything we talked about.

 

Christopher Whitling:

Yeah. This is going to be super nerdy, but how do you feel about IP warmup? Is this something these guys need to worry about?

 

Frank Klesitz:

I don't know what that is. What's that?

 

Christopher Whitling:

Oh.

 

Frank Klesitz:

That is super nerdy.

 

Christopher Whitling:

Yeah, super nerdy. I mean, this is the advantage of going with a big ESP is they're going to worry about this for you, but there's, deep down in the internet, warm IPs that are trusted. So-

 

Frank Klesitz:

Well, that would be the IP of the email service provider sending this out.

 

Christopher Whitling:

That's right. That's right.

 

Frank Klesitz:

And that's probably why you're paying the money.

 

Christopher Whitling:

That's right.

 

Frank Klesitz:

Is the more expensive email marketing programs have the better IP addresses that haven't been a dumping ground for everyone else's spam lists.

 

Christopher Whitling:

Right.

 

Frank Klesitz:

Yeah.

 

Christopher Whitling:

Right, right, exactly. And this is why you have ESPs like MailChimp, that are-

 

Frank Klesitz:

Email service providers is what that stands for.

 

Christopher Whitling:

Sorry, yeah. I'm using the nerdy language.

 

Frank Klesitz:

Yeah.

 

Christopher Whitling:

That get hyperactive about if you're using bad lists, they'll kick you off.

 

Frank Klesitz:

And this is not a bad list.

 

Christopher Whitling:

Right.

 

Frank Klesitz:

Again, we're talking a couple thousand people with a personal email like this that's well-written, do a scrub list. We very rarely have issues.

 

Christopher Whitling:

Yeah. I'm scrolling back through the comments. Lots of people asking about where they can get this.

 

Frank Klesitz:

We'll put a link to it on the replay. I mean, so this is recorded on YouTube. So if you want it right now, you can just go back to the recording and press pause and rewrite it. But once this is processed and this video's up on YouTube for a while, we'll put a link to the email for you.

 

Christopher Whitling:

Yeah, definitely. I think we got through all the questions here.

 

Frank Klesitz:

Anything else, guys? You guys want to know? That's why you attend live. This is why you showed up. Congratulations. You saw something interesting. And hopefully you got some information that you can go use to sell houses. How easy is that? You guys want to check out Vyral. I normally don't ever talk about my company here, but this is literally what we do. Go check out Vyral Marketing. V-Y-R-A-L. Google Vyral Marketing. That's my firm. You give us money and we do this, among other things, but it's about how to get the most out of your existing database. That's what our company's all about. What else, Christopher?

 

Christopher Whitling:

I think we're good.

 

Frank Klesitz:

Nothing else? No questions? Sweet.

 

Christopher Whitling:

Yeah. No. I think you nailed it.

 

Frank Klesitz:

Cool.

 

Christopher Whitling:

I mean, this is... even when you're doing this for big company, email marketing's still your number one source.

 

Frank Klesitz:

It is.

 

Christopher Whitling:

This stuff's so good. Doesn't matter what size you are.

 

Frank Klesitz:

Yeah. So we'll go ahead and wrap it up there. Everyone, thanks for watching Keeping It Real. Hopefully it was jam packed with good information. Go to keepingitreal.com, where you'll see kind of the fully formatted, produced write up of the show. We'll get those there once this is kind of done after the recording. You can also go to Apple iTunes Podcasts, subscribe to keepingitreal.com, get email notifications. Thank you so much for watching. If you could leave a comment down below of what you learned, if you've made it this far, this has been actually valuable to you, thank you for watching. Leave a comment on how this has opened your mind or how this has helped you. It's nice for us to see this, because we set aside an hour to put these on to get the feedback. It also helps us with YouTube, maybe seeing this and serving it up so more people see it. It'd be very helpful for this free episode if you could just write us something nice in the comments down on YouTube. We appreciate it. We'll go ahead and wrap it up here. We appreciate you watching this and we'll have another Keeping It Real here very shortly in few weeks. Thanks, everybody.

 

Christopher Whitling:

Thanks, guys.

Published on Nov 29, 2021 under

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