Social Media for Realtors: Courtney Cleveland’s Simple Content System

How is it that some realtors seem to double as influencers on social media?

They post consistently, get strong engagement, and attract new leads… while many agents struggle to record one video, second-guess the post, and end up with thirteen views (most from their own team).

One of those “you see them everywhere” agents is Todd Tramonte.

So, in a recent /RealEstate podcast episode, we sat down with Courtney Cleveland, who manages Todd’s media, to break down the system behind their content.

The good news is, it’s not complicated.

In this article, we’ll walk through Courtney’s approach to social media content for realtors — including a simple content structure, real estate content ideas you can use today, and the tools that make the process easier.

Why Social Media Content Still Matters for Realtors

According to the National Association of REALTORS® 2024 Technology Survey, 52% of agents said social media was their top tool for attracting quality leads in the past year. But Courtney emphasizes something important:

You don’t need viral views to generate business.

What you need is consistent visibility with the right audience in your market.

All views are not equal. If the wrong people are watching, the numbers might look impressive but your pipeline stays the same.

The goal of social media isn’t “more content” — the goal is better content that can be reused across multiple platforms.

Start With Content Buckets (So You Don’t Burn Out)

The fastest way to make social media overwhelming is to treat every post like a brand new decision.

Courtney recommends choosing 3–5 content buckets instead. These are topics you’re comfortable talking about repeatedly.

Examples for real estate content:

1. Advice
   
   

   • Buyer and seller tips

   • Inspection insights

   • Financing basics
     
     

2. Local
   
   

   • Neighborhood highlights

   • Events, coffee shops, parks

   • Local businesses
     
     

3. Behind the Scenes
   
   

   • Showings

   • Open house prep

   • A day in the life
     
     

4. Results
   
   

   • Coming soon

   • Sold

   • Under contract

   • Client reviews
     
     

5. Lifestyle
   
   

   • The type of life your ideal buyers want

   • Outdoor living, hosting, space, or design

Once you decide your buckets, you stop renegotiating every post.

If something fits the bucket, film it. If it doesn’t, ignore it and move on.

Build a Simple Weekly Rhythm

Courtney isn’t anti-planning, but she’s also not a fan of overly rigid content calendars. Instead, she suggests a realistic rhythm.

Each week:

2–3 “proof” posts — These keep you credible and visible.

• coming soon

• sold

• under contract

• review graphics

• market update
  
  

2–3 relationship posts — These build trust.

• quick video

• local moment

• behind-the-scenes clip

• short story from your day
  
  

1 longer video

• neighborhood walk

• property tour

• market insight

• educational tip

That longer video becomes the source for multiple smaller pieces of content.

Film One Long Video, Then Repurpose It Everywhere

Courtney’s system focuses on leverage. Instead of filming brand-new content for every platform, record one longer video and repurpose it.

Example workflow:

Film once:

• property tour

• neighborhood walk

• seasonal yard update

• buyer or seller tips
  
  

Then, break it into smaller pieces for:

• Instagram Reels

• YouTube Shorts

• Facebook posts

• Stories

• newsletters

• Google Business Profile*
  
  

*Google Business Profile is an underrated channel. If you’ve already created the content for Instagram or YouTube, posting it there takes seconds and sends strong activity signals for local search.

The Equipment You Actually Need

Most agents assume they need professional gear to start creating content.

Courtney’s setup is refreshingly simple — here's what she uses:

1. iPhone as the primary camera

2. wireless lav mic for clean audio

3. CapCut for editing

That’s it.

Her editing rule is also simple: when you rewatch your video, you’ll feel the moment your attention starts drifting.

That’s where you cut.

Most platforms give you about three seconds to capture attention, so skip the long introductions and get straight to the point.

B-Roll: The Secret That Makes Videos Look Professional

B-roll is simply supporting footage layered over your main video. Instead of one long talking clip, B-roll keeps the video visually interesting.

Examples include:

• close-ups of the yard, patio, or kitchen

• walking shots down a hallway

• setting up signs for an open house

• unlocking the front door

• working on your laptop

• pouring coffee at a local shop

These small visual cuts make even simple videos feel polished.

Real Estate Social Media Content Ideas You Can Use Today

If you’re unsure what to post, start with simple formats.

Quick Reels and Shorts (10–30 seconds)

• “3 things I check before making an offer on this type of home”

• “One inspection issue I see constantly”

• “The most underrated backyard feature for hosting”

• “What $X gets you in this neighborhood”

• “If you want land without full ranch life, search for this”
  
  

Story-Style Posts

These help people get to know you:

• “Come with me” to a showing

• coffee shop of the week

• a quick client win

• something you learned about the market this week
  
  

Proof Posts

These keep you visible and credible:

• coming soon

• under contract

• sold

• review posts

• simple market update
  
  

These posts rarely go viral — but they keep your name in front of people.

Niche Series Content

Courtney’s team found success documenting Todd’s orchard journey throughout the seasons. The lesson here is to share something you actually care about that aligns with your audience.

Examples for agents who sell homes with land:

• backyard seasons

• hosting features

• outdoor living

• space without ranch life

• garden or landscaping updates

Skip Hashtags. Focus on Engagement

Courtney rarely uses hashtags anymore. Instead, she focuses on engagement.

That means:

• commenting on other people’s posts

• responding to messages

• interacting with your local community online
  
  

Real conversations drive follows and DMs much more reliably than hashtags.

Put Your CTA in the Video, Not Just the Caption

A common mistake is placing the call-to-action only in the caption. Many viewers never read captions.

Courtney prompts CTAs throughout the video — at the beginning, middle, and end. For example:

• “DM me ‘LIST’ and I’ll send my prep checklist.”

• “Comment ‘INFO’ and I’ll send you the neighborhood list.”

• “If you’re buying this year, follow along for weekly tips.”
  
  

People often need a clear instruction for what to do next.

Where Real Geeks Fits Into This

If your social media content starts working, people will click, DM, and visit your website  — which means you need a clean place to send them.

Real Geeks helps agents turn that attention into conversations with:

• IDX websites that capture leads

• a CRM that organizes contacts

• automation that keeps follow-up consistent

• tools like built-in dialers and AI-powered responses
  
  

In other words:

Your content creates attention. Then, your system turns that attention into real conversations.

Want to See Courtney’s Full Strategy?

If you want to hear Courtney walk through her content system step-by-step, watch the full conversation from our latest /RealEstate episode.

You’ll see exactly how Todd Tramonte’s team turns simple, repeatable videos into consistent visibility and new conversations.

Or, if you’re already creating content and want a better system to capture and manage the leads that come from it, you can schedule a quick walkthrough of how Real Geeks helps agents turn online attention into real opportunities.

Because great content should lead somewhere — and the right system makes sure it does.