Keeping It Real
4 min read

How To Write a Golden Letter for Seller Lead Generation

Instead of thinking about how hot or how good this lead is, do some investigating and figure out where they are in the pipeline.

2 Feb 2022



Selling real estate is a competitive business. To stay ahead of the competition, you need to find new and innovative ways to generate leads. In this episode of Keeping It Real Frank Klesitz shows you one way to do this by writing the golden letter for seller lead generation. The purpose of the golden letter for seller lead generation is to ask them if they would like to receive further communication about your services, and it should stand out among other sales letters.

What is a Golden Letter?

A golden letter, also known as a lead-generating letter, is a marketing piece designed to create qualified leads. The goal of the golden letter is to convince the reader that you have precisely what they are looking for and that you're ready to put up your hand and take on their home. These golden letters contain a lot of information about your home buying process, including what services you offer and how to get in touch with you.

How To Build a Mailing List?

To build a mailing list, you can start in your database with your past clients and people who have expressed an interest in your services. 

If you search the internet for effective lead generation strategies, you will likely come across recommendations of using LinkedIn and Facebook pages to gain more visibility. This is good advice if you know what you're doing. However, this takes a lot of time and effort. Real estate golden letters are much easier to implement.

How To Write The Golden Letter?

The golden letter should be short and straightforward. It should only contain about 1-2 sentences, followed by a call to action for them to contact you. They also need to be written so that they make the reader feel that they are unique. Introduce yourself briefly and highlight your main value proposition – why should people choose you before others? These letters are not the place to use hard-selling tactics. They should be extremely friendly, almost as if you were chatting on the phone or passing someone in the hallway of your office.


Writing golden letters for seller lead generation gives real estate brokers a competitive advantage. Real estate golden letters are short and sweet, making them great for busy professionals. Brief, easy to read, and stick out. 

Published on Feb 2, 2022 under


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