Selling real estate is a competitive business. To stay ahead of the competition, you need to find new and innovative ways to generate leads. In this episode of Keeping It Real Frank Klesitz shows you one way to do this by writing the golden letter for seller lead generation. The purpose of the golden letter for seller lead generation is to ask them if they would like to receive further communication about your services, and it should stand out among other sales letters.

What is a Golden Letter?

A golden letter, also known as a lead-generating letter, is a marketing piece designed to create qualified leads. The goal of the golden letter is to convince the reader that you have precisely what they are looking for and that you're ready to put up your hand and take on their home. These golden letters contain a lot of information about your home buying process, including what services you offer and how to get in touch with you.

How To Build a Mailing List?

To build a mailing list, you can start in your database with your past clients and people who have expressed an interest in your services. 

If you search the internet for effective lead generation strategies, you will likely come across recommendations of using LinkedIn and Facebook pages to gain more visibility. This is good advice if you know what you're doing. However, this takes a lot of time and effort. Real estate golden letters are much easier to implement.

How To Write The Golden Letter?

The golden letter should be short and straightforward. It should only contain about 1-2 sentences, followed by a call to action for them to contact you. They also need to be written so that they make the reader feel that they are unique. Introduce yourself briefly and highlight your main value proposition – why should people choose you before others? These letters are not the place to use hard-selling tactics. They should be extremely friendly, almost as if you were chatting on the phone or passing someone in the hallway of your office.


Writing golden letters for seller lead generation gives real estate brokers a competitive advantage. Real estate golden letters are short and sweet, making them great for busy professionals. Brief, easy to read, and stick out. 

Published on Feb 2, 2022 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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