How A Title Rep Can Help You Grow Your Real Estate Business with Tamera Gaede

Tamera Gaede is a natural connector. So it comes at no surprise that she's a very successful title rep. 

In this article, we break down her full interview from our /RealEstate podcast, so you can learn how to leverage title representatives to generate more leads and sign more contracts.

First Thing's First: What does a Title Rep Actually Do?

In our world, there’s a behind-the-scenes role that often goes unrecognized and yet plays a massive part in helping agents close deals, grow their business, and navigate challenges: the title rep.

A title rep (short for “title representative”) works for a title company and acts as a connector, problem-solver, and business development partner for real estate agents. They’re not just people who show up at closings — they bring tools, market insights, and trusted networks to the table.

Or at least, that's what good title reps do.

Tamera Gaede is one of them. She's the Director of Sales at Lawyers Title in Collin County, Texas. With 16 years of experience and a podcast of her own, Tamera offers knowledge and resources for agents looking to thrive in today’s market.

Let’s explore how title reps like Tamera help their agents succeed, and why having the right rep can be a game-changer for your business.

Title Reps As Business Builders

Tamera describes herself as a “challenge-solution kind of person.”

“I sit down with my realtor partners," she says, "and not just realtors, but also lenders, wholesalers, and investors. And I ask them, ‘What’s your biggest challenge right now? If I can help you solve that, will you partner with me when it’s time to bring a contract to the table?’”

This is quite different from what a lot of us picture when we think of a title rep, isn't it? Cue the image of the guy showing up to your team meeting and dropping off branded calendars and warm cookies.

Unlike this familiar stereotype, Tamera helps agents address serious operational challenges — from CRM implementation to lead generation strategies.

The Escrow Team Is the Backbone of Every Deal

One of the most overlooked components of the transaction process is the escrow team — and title reps understand just how crucial they are.

“We can hand out all the shiny tools we want,” Tamera says, “but if my escrow officers don’t score the goal — meaning get the file closed — we’ll never see another contract.”

She stresses the importance of agents building relationships with their escrow officers and understanding that great service during escrow = repeat business.

And this makes logical sense. If the escrow process is messy (slow communication, missed deadlines…) you as an agent will probably never work with that title company again.

So knowing that both you and the title rep need things to run smoothly should be a calming thought.

Title Insurance Protects Clients and Your Reputation

Title companies are responsible for making sure there are no ownership issues with a property. A clean title is essential to closing, and title insurance protects buyers from hidden liens or ownership claims that might pop up after the sale.

Tamera explains:

“I’ve seen horror stories where a title company shuts down, and when a problem comes up later, the buyer has nowhere to turn. That’s why I tell agents to work with a stable, well-capitalized title company. We’re backed by Fidelity — we’re not going anywhere.”

According to ALTA (American Land Title Association), title companies process nearly 33 million closings annually, preventing billions of dollars in potential fraud or claims.

Your Title Rep Should Be a Networking Multiplier

Tamera describes herself as a connector, not a coach.

“I may not be the one who solves your problem directly," she says, "but I guarantee I know someone who can. And I will stay involved to make sure it’s working for you.”

She maintains a vast network of lenders, CRM providers, real estate coaches, and marketing pros. And she then curates these contacts to match each client’s needs.

We like to think of her as a living, breathing CRM herself. As an agent, when you're getting this kind of access and care from a rep, you trust that they'll make sure the rest of the process runs smoothly when it comes to closing with the title company.

After all, it's her reputation on the line if they lose your business.

Thought Leadership: The Power of Podcasting

To stay relevant and visible, Tamera launched The Closing Table, a podcast she’s run for over three years.

“I can’t be in every room anymore," she explains, "but my podcast allows me to showcase people I work with (or want to work with) while sharing value with a broader audience.”

She sees podcasting as a strategic way to brand herself and build trust at scale.

What can we as agents learn from this? Perhaps it's time to launch a region-specific podcast to become the go-to agent in our community, showcasing local restaurants and stories from the neighbors who are driving positive change.

Real-Time Market Intel

Tamera doesn’t just talk — she listens. She runs multiple mastermind groups with agents across Texas, gathering insights and relaying them back to her network.

“The market’s always shifting. I stay on top of that by listening to my agents, watching national trends, and talking to industry insiders. Then I share that info with my clients, so they stay ahead.”

She’s not guessing — she’s building an early-warning system for market changes.

And just like Tamera leverages the experience from the agents she works with to provide a better service, you should leverage this intel from your title rep to gain a competitive advantage. 

Next time they come to your broker's office to drop cookies, ask them about what they've been helping other agents with, and what industry insiders are predicting.

Support Within Compliance

Agents often expect more from title reps than they can legally provide. Tamera is clear on this:

“I’m here to help — but I can’t pay for leads, gift you things outside RESPA limits, or give legal advice. We all have to protect our licenses.”

Not-so-fun fact: RESPA violations (such accepting payment for referrals) can carry fines up to $10,000 per violation.

Final Thought: Choose Your Title Rep Like You Choose Your Lender

Your title rep is not just a closing partner. They’re a business growth partner.

Tamera puts it bluntly: “If your title rep isn’t helping you grow, why are you sending them your business?”

She has a point. In a market where every edge counts, a proactive, resourceful title rep can make all the difference.

Whether you’re a brand-new agent or a seasoned pro, working with a high-quality title rep like Tamera Gaede gives you access to strategic insight, marketing tools, industry connections, and peace of mind. Title isn’t just about closing — it’s about sustaining and scaling your business.

To listen to our full interview with Tamera, be sure to check out YouTube, Spotify, or Apple Podcasts.