Keeping It Real
6 min read

How to Sell 500 Homes a Year

Instead of thinking about how hot or how good this lead is, do some investigating and figure out where they are in the pipeline.

6 Nov 2015

Our 14th episode in 2015 of Keeping it Real, “How to Sell 500 Homes a Year”, features Darren James.

He shares how he is going to sell over 500 homes this year with a team of 7 and generate 3.3 Million GCI. He personally will sell aprox. 130 properties himself, manage his team while maintaining amazing customer service.

Podcasts available on iTunes and Stitcher.



Here are some of things we discussed:
- How he built his team
- Team Break Down
- How they generate listings & leads
- How to maintain excellent customer service
- The systems he uses
- How he compensates his team members

Here's are some timestamps so you can jump to the section that most interests you:
(3:33) How did Darren James get his start in real estate?
(6:44) How did Darren reach the next level of success in his business?
(9:30) When did Darren decide to build a team and, at what point, did he decide to do that?
(11:07) Where is Darren at with his team, who are his hires, what compensation structure does he have for them, and what are their duties?
(14:19) Darren’s role in listings.
(16:08) How Darren refers to his team members.
(17:20) How many team members are admins, and how many team members are licensed real estate agents?
(18:35) How much is one of Darren’s buyers making per year?
(19:23) How does Darren generate his leads?
(38:30) How does Darren maintain his commission, and what does he charge for commission?
(40:49) What is Darren’s system for staying in touch with people in his database?
(46:06) How Darren lists 100 homes per year.
(49:34) How Darren has people booking appointments.
(51:30) What are the big takeaways?
(52:24) What SMS system does Darren use?
(53:13) Who manages Darren’s online presence?
(54:14) Does Darren create CMAs to validate his opinion on value?
(57:03) Who is outsourcing Darren’s marketing and blogging?
(58:22) Does Darren do daily meetings and establish quotas for his team? 

We'd like to thank Daren James, Baton Rouge real estate broker for hanging out with us.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get get invited to upcoming episodes here: - you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Nov 6, 2015 under


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