Our tenth episode in 2015 of Keeping it Real, "How to add 10 Million in Production" features Kansas City Realtor, Mike Gunselman.

Mike shares:
- How he is adding 10 million to his production in 2015
- What systems he has put in place to take it to the next level.
- He shares each business source he is working and his work flow.

He also covers what he is doing now to double his production in 2016.

Below is a full on-demand replay of the live Google Hangout On Air event.



Podcasts available on iTunes and Stitcher.

Here's what we covered with timestamps so you can jump to the section that most interests you:

3:00 - Introducing Mike Gunselman, an agent on a mission to build a highly profitable business.
10:00 - Mike discusses building his team and how each member perfectly fits into the scope of his business.
15:00 - Mike details how his scripts have evolved over time, and how he trains his team to use them to convert leads.
17:00 - The follow-up process, and why it's so critical to success in real estate.
22:00 - An example of one of Mike's scripts, complete with role play.
25:00 - Jeff shares expired script to close more appointments.
27:00 - What to look for in a good calling assistant.
33:00 - How Mike is building a successful company without spending a lot of money.
36:00 - Why Mike thinks getting his Real Geeks website up and running will be key to his business' growth
40:00 - Why working their referral database is going to allow Mike's production to blow up.
40:50 - How to send something of true value to your database to stay in front of them without annoying them.
48:00 - How Mike has avoided big mistakes in his business thus far.
54:00 - The detailed compensation structure for Mike's team.
58:00 - What the best value for lead generation, cultivation and (CRM) conversion system is.

We'd like to thank Mike for joining us on this episode and sharing his personal business story and how he has put himself in a great position for huge growth.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Oahu Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt- In to get get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Aug 29, 2015 under


Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

Featured Articles

You don't have to take our word for it! We encourage you to do your research and talk to our customers to see why they chose to go with our solution.

Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Video Thumbnail

Transforming Your Success into Their Success

Video Thumbnail

Creating a Schedule

Video Thumbnail

Buying this Year vs Next Year

Video Thumbnail

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Video Thumbnail

Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

Powerful, simple & easy-to-use, sign up for Real Geeks today.

Get Started