Follow Up Strategies For CONSISTENT Business (1)

When it comes to drumming up business in real estate, it’s all about consistency. For consistent business, there’s one skill every realtor should master — follow-up. 

Following up on leads ensures a steady stream of buyers and leads. You can have the best lead generation strategies in the world.

However, without a solid follow-up game, none of your lead generation tricks will guarantee sales and more inventory. In other words, your business will be, as Greg described, a “rollercoaster” of peaks and off-seasons. 

In short, dialing in your follow-up game is the missing link to your real estate business’s success. In this edition of Real Geeks Masterminding, Greg and Abe walk you through their best follow-up practices.

Stay tuned as Greg and Abe share their tried and tested follow-up strategies for consistent business.  

Fill out the form for the Fail Proof Follow Up System Digital Download from a previous episode of Abe & Greg Masterminds

Ensure Long-term Success With a Diversified Pipeline of Leads

“Too many agents think of NOW business and don’t think long-term.” – Abe

Consistency is key in the world of real estate and the key to consistency is mastering the art of follow-up. Lead generation is essential, but without a strong follow-up strategy, those leads won't necessarily convert into sales and inventory.

In real estate, the difference between success and failure is often in the follow-up. In this article, we'll share tips from Greg and Abe, two successful real estate professionals, on how to master your follow-up game for consistent business.

The first step to a strong follow-up strategy is to diversify your pipeline of leads. Rather than just focusing on the now, you need to think long-term and categorize your leads based on where they are in the conversion process.

 Abe suggests dividing your leads into "hot," "warm," and "cold." Your hot leads will require the most follow-up and should be given priority, while your cold leads can be kept in the pipeline for future follow-ups.

Schedule Time for Your “Hot Leads”

Making time for your hot leads is crucial. This means scheduling specific times to reach out and follow-up with them. Improving your chances of sealing the deal with your hot leads requires your immediate attention.

When you do follow-up, avoid jumping straight into a sales pitch. Instead, "jab" your hot and warm leads by offering value.

This could be information about the market or the latest property you checked out. The goal is to position yourself as someone who is willing to serve, not just sell.

Offer Value Before You Sell

Offering value before you sell is essential. This could mean providing information for free, or simply being willing to serve and help your leads.

By providing value, your leads will appreciate having you as their agent and will be more likely to do business with you in the future. It's important to play the long game and not always be hunting for a sale during your follow-ups.

Finally, it's essential to ignore the noise and stick to what has worked. As Greg notes, the most successful real estate professionals tend to stick to tried and true methodologies.

Changing your follow-up workflow to accommodate the latest trend is a recipe for disaster and unproductive busyness.

Final Tip: Ignore the Noise and Stick to What Has Worked

The tips outlined in this article may seem basic, but they work - especially if you put in the time and effort daily. As Abe and Greg put it, "The boring is consistent." In other words, consistent, boring follow-up strategies are what will lead to long-term success in real estate.

In conclusion, a strong follow-up strategy is the missing link to success in real estate. Diversifying your pipeline of leads, making time for your hot leads, offering value before you sell, and sticking to what has worked are all essential tips for mastering your follow-up game.

Remember, the key to success in real estate is consistency, and the key to consistency is follow-up. So, ask yourself, is your business boring enough to create the wealth you need to experience everything you want in life?

Published on Feb 3, 2023 under ,


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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