Keeping It Real
5 min read

Convert More Home Valuation Leads into Listings

Instead of thinking about how hot or how good this lead is, do some investigating and figure out where they are in the pipeline.

28 Dec 2014

In our 13th episode, of Keeping it Real, North Carolina real estate agent, Buddy Blake shares: "How to Convert More Home Valuation Leads into Listings”.

Buddy has been a successful real estate agent for 19 years. He owns 5 Re/Max offices with 73 agents. He also runs and manages his own personal team that is on track to sell 320 homes in 2014. He is the owner of Guaranteed Sale and Free House Values. He has helped hundreds of agents convert more home valuation leads into listings.



Here's what we covered with timestamps so you can jump to the section that most interests you:

(5:25) How Home Valuation Leads are captured
(7:35) The best ways to drive traffic to a home valuation tool an agent might have
(12:46) Free resources on how to run a Facebook ad.
(15:30) Mistake agents make when trying to drive traffic to their home valuation tool site
(20:15) Scripts for calling leads
(25:19) Using AdWords and the data every agent should know
(30:43) Automated lead generation services
(34:55) The ROI of the lead generation process
(42:12) Does this stuff work in the luxury market?
(47:20) How does Buddy segment his leads?
(50:40) Advice for agents who want to generate more leads on a tight business
(55:50) Radio scripts to help drive people to a lead generation site

The items Buddy mentioned that you can download are on the page below on the lower right side. Under Resource Links:

We'd like to thank Buddy Blake for joining us on this episode, and sharing his great insight on home valuation leads and the scripts that he uses to contact them.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: - you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Dec 28, 2014 under


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One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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