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Discover “7 Real Geeks Hacks +/- “ with Greg Harrelson and Abe Safa on this Real Geeks Mastermind Training video and find ways to add value to your clients and business, while decreasing your spend of time and effort. As Harrelson explained, the goal is to “Add more value but decrease the amount of time it takes.”

Hack highlights include explanations of how to use:

  • Market Activity Reports  -
  • Explaining that the key is to take advantage of automation with these, Harrelson said, “Get them in your system so they get notifications. Agents neglect to see that this person has a property to sell when they have them as a buyer,” he said. Once a buyer sells, they need to be viewed as a potential seller in the database, tagged that way, and added in the automation. Harrelson explained that this is an underused feature of Real Geeks. “In only a few clicks they can be sent the report every few months” which allows the agent to stay top of mind. Harrelson continued, “Ask ‘How can I get 10-12 people signed up on an activity report every month?’,” he said. “It will be one of your highest open rates.”
  • Buyers List -
  • Go into a listing presentation with the data of how many buyers are looking for homes in that community, zip code, etc. As this information is readily available on the CRM activity feed and in reports, Harrelson showed how it can be used in a listing presentation to get attention and show expertise. Harrelson and Safa said this is a hack because these are the things that get everyone's attention and make the most difference.
  • Saved Searches -
  • Safa explained that saved searches for sellers encourage price reductions. He noted that while “price reductions are not as needed now, they will come back, so you want to remember that strategy.”
  • Facebook Share Button -
  • Harrelson wanted all Real Geeks clients to be aware of this easy way to generate free leads simply by being consistent. “On every listing, there is a little button that says share. You can share that property on your FB page,” he explained. Share a few every week and monitor whether anybody comments or shares it with anyone else. Do it five times a week, and Harrelson said he guarantees every week someone on one of those listings will share it to someone else. This allows the agent to click on the unknown person’s name and reach out and also click on the referrer's name and thank them for the referral. This is a free technique that allows anyone to widen their sphere of influence and gain prospects. “Make that a routine,” he said, “and you will generate leads for free.”
  • Workflows as an ISA -
  • Safa encouraged everyone to use the workflows. “You've got an automation tool that allows you to reach out,” he said. “That’s very powerful.” Safa encouraged that “before you hire an ISA, you need to use the automation in the CRM that emulates an ISA.” Harrelson agreed, “An ISA makes sure to find the low-hanging fruit,” he said. “They nurture your people because you don't have time to.”
  • Pre and Post-Listing Campaigns -
  • Safa explain how a pre-listing and post-listing campaigns helped to ready a seller so that the first meeting had the maximum potential for success and continued to follow up if an agent didn't get the listing.
  • Banners -
  • Safas loves using the banners available on Real Geeks sites to highlight certain property types, such as homes with pools. “Whatever there is a shortage of,” can draw in clients, he said.

Every hack mentioned is available to all Real Geeks clients, however many go unused. They are considered a hack, Harrelson said, because they capture attention and make the most difference. Consider those listed above and choose one to implement today!

Published on Nov 21, 2022 under , ,

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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success

 

 

In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!