Return on investment is something every agent is worried about deep down. Moreover, that fear and worry aren’t entirely unwarranted. Having a low ROI is a reality many real estate agents face today.

This is exactly what Greg Harrelson and Abe Safa talked about on their latest Real Geeks Masterminding call. Both of them agreed that ROI is an area most agents can and should improve on. In the call, the two discussed four major reasons why agents still see low returns, despite already using the Real Geeks all-in-one real estate solution.

Here is what they talked about:

1. Differentiating Expenses and Investments

ROI is something you only expect from an investment, not from an expense. However, Abe and Greg noted that many agents still get confused about whether something counts as an expense or an investment.

Being unable to tell whether something is an expense or an investment can cause you to neglect it. Not nurturing or following through on an investment will naturally cause lower returns. Greg tells agents that by simply shifting your mindset, you can shift the results you get.

2. Majority of Leads Fall Through the Cracks

Both Abe and Greg agreed that if agents leveraged automation and workflows into their business, they can avoid having leads fall through the cracks.

Workflows allow you to make a few attempts manually then use an automated workflow afterward. This allows you to continue reaching out to those unresponsive leads while also trying to capture more others.

Additionally, workflows let you connect with all the people already in your database multiple times throughout the year — something impossible to do manually. Abe encourages agents to try to contact leads at least six times. If you make six or more attempts to reach a lead, that 15% national average of leads you reach can go up to 90%.

If you’re already using the Real Geeks CRM platform, you already have a built-in solution to counter this problem. The Real Geeks library has a “no contact after first attempt” workflow. Utilizing this one workflow can potentially triple or even quadruple your ROI.

3. Agents Don’t Leverage Market Activity Reports

This is another case of using automation and the tools that are already in the system you are paying for. You already have the information, the tools, the database, and the leads, admonished Greg. All you need to do to improve your ROI is to start using them.

Make sure to enter all your leads and information into your database. Once they’re in your pipeline, leverage system automation to make it easier to reach out to them.

4. Lack of Digital Footprint, Especially Videos

Videos are an amazing tool for any real estate agent. They allow you to showcase properties and make a deeper, more genuine connection with your potential customers. This is something that Zillow and many large online listing companies can’t do. As such, it is an opportunity you should take full advantage of.

Only a few agents leverage video sharing for their lead generation and ROI. Creating and sharing videos thus allows you to differentiate yourself from other sellers. It makes you more stand out and in touch with the current trends — something that may help with younger clients.

The Bottom Line

Going digital is the way to go, even in the field of real estate. Although calls will continue to be indispensable in the industry, texting and using automated workflows to reach customers are becoming just as important to boost ROI.

Before ending the call, Greg and Abe remarked that all the solutions they shared are tools already included in the Real Geeks system. If you’re already paying for the service, that means you don’t have to make any additional investments to improve your ROI.

Published on Oct 28, 2021 under ,


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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