Our 2015 season premiere of Keeping it Real, "Team Building Skills: From 80 to 425 Deals in 3 Years" features Omaha Nebraska real estate broker, Jeff Cohn.

Jeff shares:

- Where he finds agents for his team and his value proposition to them.
- The weekly meetings he holds, what is covered, and how he builds team culture.
- What accountability systems he has in place to make sure goals are achieved.
- Team members compensation plans.
- The organizational models of his team and how leads are generated.
- So much more!!



Here's what we covered with timestamps so you can jump to the section that most interests you:

(3:08) Why did Jeff Cohn Decide to build a team? Where did he start?

(5:40) How did Jeff work his database in the early days?

(8:40) Step-by-step team building. The CLAPS acronym to build a successful team.

(26:10) What is Jeff netting as a percentage of GCI?

(28:20) How is his team organized?

(32:27) Jeff's thoughts on hiring a transaction coordinator.

(34:15) How did he learn the strategies he employs today?

(39:42) The details of the lead process in Jeff's office.

(45:32) How can calling assistants help you reach your database?

(49:38) The importance of your sphere.

(51:13) Audience questions...

(57:57) What role do showing assistants play in Jeff's business?

Here are a few show notes...

Connect with Jeff Cohn on Facebook with questions and to ask him about shadowing: https://www.facebook.com/jeff.cohn.395

He gets his outbound calling assistants / prospectors through  “1000 Calls a Day” (Frank has an ownership interest in this in full disclosure, his old ISA from Vyral is the CEO) - they provide the sales management and get the VA's through MyOutDesk for you.

Make sure to read the book Frank recommends on building scaleable lead generation at www.predictablerevenue.com

Here's the link to the NAR documents on marketing agreements "RESPA Do’s and Don’ts for MSAs".

Jeff is happy to give you access to his Google Drive of all his systems and documents. It also includes time shadowing him in his Omaha office with dinner afterward, for $2,000 - just message him on Facebook.

We'd like to thank Jeff Cohn for sharing his team building skills and systems.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii homes broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com - - you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Feb 8, 2015 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

Transforming Your Success into Their Success

Creating a Schedule

Buying this Year vs Next Year

Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

Agent Utility Belt

This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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