The Most Productive Way to Follow-up with Online Leads

For those that know Real Geeks, you know that our websites attract a lot of leads. Real Geeks websites are great for PPC lead generation as well as organic lead generation assuming you invest a little time with SEO.

No matter how you generate your online real estate leads, there is a process for working those leads and moving them through the sales funnel.



Here are some proven workflows that Greg Harrelson has shared with us. Below, we break down a few common online lead sources that most agents work with. You will see a common pattern in the way these leads are worked. Following this process, every time will prove to be productive.

New online Buyer Lead without an email

Do not be discouraged that they didn’t give you an email, do the following…

1. Reverse lookup and find their email address by using www.exactdial.com
2. Once you have the email address…email them
3. Simultaneously Call them
4. If they do not answer, enable a short term workflow that includes 5 attempts in the next 48 hours.

New online Buyer Lead - no number
1. Reverse lookup and find their telephone number by using www.exactdial.com
2. Once you have the phone number…
3. Call them
4. Call them again within 1 minute
5. If they do not answer, enable a short term workflow that includes 5 attempts in the next 48 hours.

Old online Buyer Leads in the system with no number or no email
You should generate a list of all old online leads that you have in your database that are missing a phone number or an email address. Do the following with this list…

1.  Reverse lookup and find their telephone number by using www.exactdial.com
2. Call the lead immediately
3. Call the lead a second time within one minute
4. Kick off a Re-engagement Workflow

Online Seller leads (What Is My Home Worth?)
It is likely you generate seller leads by using a ‘What’s My Home Worth?’ widget on your website, Facebook Marketing or from email drips. In any of those cases, do the following…

1. Reverse lookup and find missing data by using www.exactdial.com
2. Call the lead immediately
3. Call the lead a second time within one minute
4. Enable an online seller lead workflow
5. Set the lead up to receive a Market Activity Report
6. Set the lead up to receive a Community Sold Report bi-weekly

Past Clients
1. Set the lead up to receive a Market Activity Report 
2. Set the lead up to receive a Community Sold Report bi-weekly
3. Call them quarterly
4. Enable Workflow - Monthly text / Monthly email

When you look carefully, you will see a pattern:
1. Always look up missing data
2. Always call these online leads
3. Call them twice in a row
4. Enable a workflow
5. Set up on Market Reports and Sold Reports when appropriate

It is important that you set up the simple systems that Real Geeks has built into the websites. The above are best practices from agents that are closing hundreds of online lead transactions annually.

If you want to learn more about how to reach the Real Geeks Mastery Level then you should look at the Real Geeks Mastery Program created by Greg Harrelson.

We look forward to growing with you!