Our 1st episode in 2016 of Keeping it Real, “How to Leverage Websites & Technology to Generate More Business” features Greg Harrelson.

Here are a few things we covered:
- How to get more business from your database using your website and Sold Data.
- How to Dominate FSBO's  & Expired's using your website.
- How you can leverage your listings on Facebook to get more leads.
- How to convert more home valuation leads.
- How to get higher engagement using SMS auto-responders and much more!



Podcasts available on iTunes and Stitcher.

Here's are some timestamps so you can jump to the section that most interests you:

3:30 – How to drive traffic to your website
8:30 - How Greg drives organic traffic to his site and generates 450 leads a week
9:21 – Where quality organic traffic come from
10:58 - How to build quality content for your site
17:54 - Strategies to drive traffic from your database to your website to generate more leads
22:40 - How to write a direct offer email that has generated 72 leads and 13 listings taken
25:40 – How to leverage sold property data on your site to increase engagement with your audience, give them something of value and increase business from your database
31:58 - How to empower the consumer with real time data
32:00 – How to use your website to get more listings from FSBO’s and expired listings
36:17 - Systems Greg uses to convert home valuation leads
42:54 - Using SMS auto-responders to get higher engagement from leads
48:32 - Do's and Don'ts on sending mass emails
49:57 - Tips on finding someone to help with your content creation
51:11 - Top 5 things a first time agent should focus on when building a website

Here is a list of downloadable Domination Action Plans as promised:

Seller Lead Generation Tool & Conversion Plan
SOI/COI & Past Client Sold Data Domination Plan
FSBO Listing Domination Plan
Expired Listing Domination Plan
Spring 2016 Magical Seller Lead Generation Email

We'd like to thank Myrtle Beach real estate broker, Greg Harrelson for joining us and sharing his great insights. To learn more about his database marketing systems and marketing material go to Real Estate Sales Solutions.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com - you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Jan 30, 2016 under


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One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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