Keeping It Real
6 min read

How to Convert More Zillow & Trulia Leads Into Sales

Instead of thinking about how hot or how good this lead is, do some investigating and figure out where they are in the pipeline.

24 Oct 2014

ON-DEMAND REPLAY: Live Google Hangout “Keeping it Real”.

In our 10th episode, Austin Realtor, Mark Martin shares: “How to Convert More Zillow & Trulia Leads Into Sales”.

Mark earns over $22,000 a month from them which represents over 600% (ROI) return on investment. He converts 24% of the Zillow leads into sales.



Here's what we covered with timestamps so you can jump to the section that most interests you:

4:53 - Where is Mark's business coming from? What lead sources is he working?
8:15 - How does Mark keep expenses so low while generating high profits?
11:07 - What is $3,500 a month going to get you on Zillow and Trulia?
16:50 - How many leads a month does Mark get from Zillow and Trulia?
19:30 - How to communicate with leads from the beginning - figuring out a process and identifying priorities.
27:00 - How  does lead follow up work for Mark? What's his system for touching leads?
32:20 - How buyer's agents use back end triggers to find and communicate with leads.
35:00 - How do you handle prospects who only want to see the house?
36:45 - Where to find and learn scripts.
43:26 - Where can you find good touch scripts?
49:05 - Suggestions for what to do when you can't make a connection with someone.
52:35 - The difference between Zillow and Reel Geeks.
56:19 - How Zillow and Trulia leads differ.
1:01:30 - Closing comments.

Here is a link to get Mark's Text, Phone and Video Email Scripts.

Mark and his partner generated over $900,000 in gross commissions in 2013 and are on track to close more this year. They run a very profitable business and keep 84% of what they earn after all business expenses.

We'd like to thank Mark Martin for joining us and sharing his insights.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Oahu Hawaii Realtor and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events:

Our next Live On Air Google Hangout is scheduled for Thursday, October 6th at 4pm PDT / 7pm EDT. We're excited to be joined by Matthew Ferry - We are going to go over the mindset needed to produce at a high level!

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: - - you can also see additional online real estate training and coaching videos on our webinars page.

Published on Oct 24, 2014 under


Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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