In this episode, Eric Robb shares how he sold 45 homes, with a volume of $14MM in production, in his first year of business as a single agent!


Podcast available on iTunes and Stitcher.

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Eric generates 60% of his business from his COI alone! Learn how he does this through consistent follow-up and streamlined processes. He also shares the systems, marketing techniques, and different lead sources he’s working to generate more business from his database and online leads.

Here are some timestamps to help you navigate to the section that will help you the most:
01:30 Introduction to Eric Robb - 45 transactions in his first 12 months ($14MM)
02:30 How Eric got into the real estate business
03:30 The importance of customer service 
04:45 What Eric learned from being on a mega team 
05:55 Building mindset, conversion, and accountability
07:34 How Eric became a single agent
08:28 Learning how to market yourself through coaching videos and masterminding with other agents
09:36 How and why Eric hired an assistant 
11:05 What percentage of Eric’s business are buyers vs. sellers
11:29 Eric shares his lead sources 
12:15 How Eric generates business from his center of influence and past clients
15:55 How to leverage the Real Geeks system to stay in front of your COI
16:26 Eric shares the script he uses to follow up with his COI 
18:30 How to work referrals from top clients
19:10 How to generate and work internet leads
21:38 Conversion rate on portal leads
22:10 The importance of consistency and routine in your business
23:13 How Eric defines hot leads vs. cold leads 
24:40 Working expireds and FSBO’s
25:30 Postcard example of what Eric sends to his farm 
28:00 How to leverage Real Geeks to market to expireds and FSBO’s
29:38 Eric shares the texting service he’s using to streamline his follow up 
30:15 How to have a work/life balance by leveraging your business properly 
31:00 The importance of consistent video and social media marketing 
31:25 The benefits of hiring a full time coach 
32:50 Eric shares his business goals for the future
33:50 How Eric will triple down on working his database 
35:52 Eric explains how he decided to hire an assistant
37:45 Eric shares the coaching program he is in (Eric Jordan)
38:06 Eric shares what he’s using for video marketing resources 
38:43 Eric shares how he found his Real Estate blogger (Jen Miller)

We'd like to thank Atlanta, GA real estate agent, Eric Robb, for joining us on this hangout and sharing how he is crushing it! 

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

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Published on Jun 29, 2018 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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