INSTANT REPLAY of our live on-air Google Hangout series called “Keeping it Real

In our 5th episode, Bellingham real estate agent Ben Kinney, shares "How He Built a Real Estate Team to Sell 600 Homes a Year”.

He shares how they generate listings and buyers and also tells us about his follow up systems. He covers how they manage all those transactions (Listings & Escrows) with only 2 administrators to maximize their ROI. He also shares the most common mistakes agents make when hiring people for their team. He covers what to do and NOT do when building a team.



* His ideal team structure and positions you can model
* Team Break Down: Buyers Agents, Listing Agents, Admin, and Telemarketing
* How his team generates leads and listings
* How he finds top talent for his team and you can too
* Shares how he compensates team members for profitability

Ben’s team is on track to sell 600 homes this year, working only 4-5 hours a week in his business – and also owns 7 other locations with over 800 agents.

Here's a few main points we covered with timestamps:

4:09 - Ben Kinney's background and the benefits of having a team
6:21 - Getting started building a team: What's your first hire?
9:55 - Hiring buyers agents so you can focus on listings
13:36 - Adding a listing agent and additional lead generation support
15:49 - Giving leads to agents BEFORE going to an ISA
19:11 - How to maximize efficiency and growth with the right admin team
21:17 - Ben's "10 Days of Pain" process for lead conversion
23:30 - The mindset it's crucial to have for effective communication
27:26 - 3 tips for successfully utilizing scripts
30:12 - How to approach compensation for each position
33:50 - Identifying talent: ALWAYS be on the lookout
38:48 - Accountability through transparency
41:56 - How Ben adjusted to changing Craigslist guidelines
46:00 - "If you could start over, what would you do differently?"
49:05 - The benefits of unfair or unequal lead distribution
51:32 - Tracking both leads and appointments from ISAs
55:04 - Resolve to release anything not adding true value

If you are interested in building a team so you can get control of your life and business… you REALLY NEED TO WATCH this. Ben shares so many tips on team building, mindset, generating more business and how to manage a team.

A HUGE thanks to Ben for taking the time out of his busy schedule! He has also agreed to do a follow up hangout to go over prospecting and the art of communication when doing follow up.

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on our Real Geeks Google+ page to get notified immediately when we announce new events:

Our next episode is on Thursday August 28th at 4pm PDT / 7pm EDT featuring Ocean City, New Jersey real estate agent Jeff Quintin. He runs one of the top producing real estate teams in the Jersey Shores area.

You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here:

Published on Aug 17, 2014 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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