In this episode, Greg Harrelson shares how to generate more business from your database!

Watch as Greg shares how he nurtures and delivers value to his database... from prospecting, getting email addresses, staying in touch, tagging/segmenting prospects, and marketing to them - Greg explains the importance of putting in the work NOW to build a foundation for the FUTURE!  



Podcast available on iTunes and Stitcher.

Get Notified of Future Episodes

We also cover:
- How to continually grow your database
- Importance of segmenting and tagging your database 
- How to do niche marketing to your database 
- How to generate more listings from your database using different tools & marketing
- Follow-up scripts
- How to create valuable content for your database so they’ll reach out to you
- How to get email addresses and contact info from all prospects
- How to leverage your database to dominate your market
- And much more! 

Here are some timestamps to help you navigate through the episode: 

00:01:36 Greg shares how he constantly grows his database daily
00:03:15 The importance of informing influencers so they look at you as an authority
00:04:29 Greg shares the phone script he uses to get emails to add to his database
00:07:36 Jeff shares the script he uses to generate more business from his database
00:08:07 When a prospect is set up on a sold search with RG they’re also sent market reports
00:09:40 The importance of setting contact goals
00:10:37 Prospect not to sell a home BUT to get yourself exposure
00:12:00 Building a database vs. Monetizing a database
00:14:35 Leverage your tools during conversations to increase the return on your time
00:15:15 While prospecting, monetize the “no’s” by adding value 
00:16:35 Using technology to nurture your database 
00:17:00 Ideal frequency and touch pattern for database follow-up
00:19:00 How to use multiple channels to stay in touch with prospects
00:20:20 The importance of tagging and segmenting your database
00:22:15 Content must be custom and relevant to the recipient compared to generic content
00:22:41 Greg shares how he segments his database and the content he sends to them
00:27:50 The importance of PUTTING IN THE WORK & to build your database
00:28:00 It’s easy to make money but it takes hard work to build wealth
00:29:30 Greg shares the email content he uses to inform & motivate prospects to make decisions
00:31:30 The importance of focusing on what you’re giving NOT what you’re getting
00:32:50 The value of sharing data and your interpretation of market info to your prospects
00:35:16 Greg shares the content he uses for Facebook ads
00:36:36 Greg shares his CPL for leads generated from the RG Facebook Marketing Tool and landing prospects on the home valuation landing page
00:40:29 Frank shares example marketing video content 
00:40:50 Greg shares how he uses video content to generate more business
00:42:11 The power of video to create relationships with your prospects
00:44:33 Frank shares an affordable video marketing product
00:45:00 Frank shares how Vyral Marketing can help market to your prospects
00:47:00 Greg shares how the consumer inspires him in the content that he creates
00:47:27 How to get content ideas using Google autocomplete
00:48:17 Frank shares how to scrub archive lists before sending E-Blasts
00:49:54 Q & A

We'd like to thank Myrtle Beach, SC, real estate broker, Greg Harrelson, for joining us on this hangout.

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here:

Published on Mar 7, 2019 under


Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.


Featured Articles

Tune in to our Keeping It Real podcast for industry leaders' latest strategies, best practices, industry news, and hacks! Become a client and member of our Real Geeks Mastermind community for more up-to-date news and weekly real estate coaching.
What the NAR Settlement Means for You as a Buyer Agent

What the NAR Settlement Means for You as a Buyer Agent

Learn how the NAR settlement impacts buyer agents and why it's not as doom and gloom as it seems. Discover key strategies for success in the changing real estate landscape.

Read More
Unlocking Success: Supercharge Your ROI with Real Geeks' Co-Marketing

Unlocking Success: Supercharge Your ROI with Real Geeks' Co-Marketing

Real Geeks' Co-Marketing can skyrocket your ROI by cutting costs, boosting lead generation, and fostering strong partnerships. Unlock success today!

Read More
Two Huge Real Estate Industry Changes for 2024 | Real Geeks

Two Huge Real Estate Industry Changes for 2024 | Real Geeks

As we step into 2024, we can quickly see that the real estate landscape is evolving, presenting challenges and opportunities for professionals in the industry.

Read More

Powerful, simple & easy-to-use, sign up for Real Geeks today.

Get Started