Current Marketplace Information

2.16.23 current marketplace information (1)

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It’s the first quarter of 2023 at the time of writing, and let’s face it. There’s a lot of uncertainty surrounding the housing market. With inflation and interest rates climbing in late 2022, buyers and realtors face a lot of anxiety heading into the new year. 

The projections don’t paint an optimistic picture either. However, one man would disagree with the data — Dirk Zeller, the CEO of Real Estate Champions. 

In this Real Geeks Webinar, he talks about why existing projections are wrong and cites market data that suggest the opposite. Learn more about current marketplace information and what you can do with it moving forward. 

A “Softer” Market in 2023?

At the start of 2023, inflation affected all industries across the board. Of course, one of the first to take a hit was the housing market. Some of the first inklings of a market softening emerged after the Federal Reserve increased interest rates to 7%. In Zeller’s words, the hike created a transition from a robust market seen in the spring of 2022 to a buyer’s climate with more hesitation. 

Luckily, current market data is showing an uptick in buyer activity as rates have lowered. Rates have dropped to the mid and low-6% ranges, causing slight upticks in buyer activity and interest.

More Good News: New Inventory vs. Pending Sales

As buyer activity increases, Zeller noted an inverse trend between new housing inventory and pending sales. According to his statistics, market inventory has already dropped by 27% in 2023. This statistic shows that inventory is getting to a point where it can’t keep up with pending sales. 

As buyer activity increases, we may be looking at another FOMO market in the next quarters of 2023.  

Price Appreciation in 2023

“We [likely] won’t see a 15% or 20% appreciation, but we also won’t see the exact opposite of that which a lot of people have predicted.”

Zeller explains that market appreciation may not rise at par with that of spring 2022 but will appreciate nonetheless. Coupled with low inventory, increased buyer interest can cause property values to increase in 2023 — despite what so-called “experts” have foreseen.

Advancing his point further, Zeller cited a market forecast made by Goldman Sachs. According to the report, property values will sharply decline by as much as 10%. However, just after three days, the hedge fund giant retracted its statement, claiming that property values will only dip by 2%. 

This is proof of one thing — you must take forecasts from those who seem to be in the know with a grain of salt. Instead, look to industry experts and current data about market inventory and new pending sales. 

So the Market Seems To Be Recovering. What Now?

Indeed, the data Zeller presents should encourage you. However, there’s more to it than that. As a realtor, your job is to take the data and be persuasive with it. 

As you reach out to prospects and leads, be encouraging with your talk of property appreciation. Once you’ve reeled your leads in, back it up with the data, and your Real Geeks conversions will skyrocket.

Zeller also shared that it’s crucial to have this same workflow with as many quality leads as possible. With the right number of high-quality leads, most of your appointments will materialize into sales. 

Key Takeaway: Your Data Supports, But Your Consistency Is What Leads to Closings

Data — promising or otherwise — can only get you so far. At the end of the day, it’s your consistency with buyers and leads that will mean the difference between closed sales and slow months. 

By regularly making appointments with leads and hyping up willing buyers with the data here, you’ll be positioning yourself ahead of other realtors in 2023.

Published on Mar 3, 2023 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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