Advanced Real Estate Tech Road Map With Craig Schneider

Advanced Real Estate Tech Road Map With Craig Schneider

Craig Schneider is a driving force in Rochester’s new construction residential real estate sector and a Real Geeks superuser.

Craig provides a roadmap for getting started with technology and scaling it alongside your real estate business.

He emphasizes the importance of having a client-centric website and mastering the fundamentals of technology. If you're uncertain about the technology you're currently using, Craig offers valuable guidance to help kickstart your real estate business.


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Technology has significantly changed the real estate market. The industry is done with the traditional transaction approach, and there are more and more innovative real estate tech implementations. Plus, consumers have more access to information than ever before.

While the industry has always been competitive, trying to thrive in the business while staying on top of real estate tech advancements can be overwhelming. However, real estate agents must leverage the latest technologies to stay ahead of the competition and improve customer experience.

Craig Schneider — the driving force in Rochester’s new construction residential real estate sector — shares tips for new real estate agents and experienced professionals. Here are four of his main points.

1. Buy a Real Geeks Site

The two most important things real estate agents must focus on are client-centric websites and expertise in the fundamentals of technology. Real Geeks provides real estate sales and marketing solutions which help you achieve these two goals. Their services include website and CRM development, among others.

As real estate agents, your goal is to provide value to your clients immediately. The only way to make this happen is to avoid overcomplicating things. Real Geeks provides a platform that simplifies creating and managing content, building relationships with leads, tracking data, and analyzing results.

It’s also crucial to remember that there are many different devices nowadays, and real estate businesses should offer responsive and optimized websites for each. Real Geeks can help you with site optimization and many other integrations, so you can get the most out of your website. With a Real Geeks site, the rest of the real estate tech road map becomes much simpler.

2. Join a Local Board

Another real estate tech tip for real estate agents is to join a local board. Real estate boards provide dozens of resources for real estate agents, including market insights, networking opportunities, and educational events. Once you join a local board, sync the data with the Real Geeks system. Real Geeks helps you take advantage of the network and increase your visibility in the market.

3. Figure Out Where To Get Leads

The most crucial part of any real estate business is finding leads. An excellent tip is to set up searches and follow-ups after clearing activities. It’s also vital to manage a keywords account on your own or with third-party services such as Real Geeks. Paid search leads are also valuable, and trusting experts can make them more effective. Remember, the leads you get can become your clients, and your clients can eventually lead to referrals.

4. Call Your Leads and Build a Relationship With Them

Lastly, call your leads and build relationships with them. The more involved you are in your business, the more likely you’ll thrive. Craig Schneider iterates that nobody knows your market better than you do, and nobody can better explain the value you provide.

Your leads must know why they should trust you. It’ll always be the real estate basics — customer service and relationship building — that rule the day. Most leads won’t answer your first call, so call again. A good tip is to get your phone number whitelisted to increase the chances of your calls going through.

Craig Schneider says most people answer on the sixth to eighth call. If you leave enough good information, leads will get back to you when they’re ready.

Mastering Real Estate Tech

Real Geeks aims to provide real estate agents with the necessary tools to maximize their success. The basics in real estate will always push you ahead, but real estate tech can help you stay ahead of the competition. It’s possible to make a significant difference in the industry by utilizing Real Geeks. Get a demo today!

Published on Mar 8, 2023 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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