Small SEO Habits, Big Real Estate Wins with Eric Engelbert (Part 2)

If you’re looking for predictable growth in your real estate business, the answer isn’t chasing the newest hack or throwing money at ads. It’s building small, repeatable SEO habits that compound over time.

In Part 2 of Small SEO Habits, Big Real Estate Wins with Eric Engelbert, he breaks down the simple steps that helped him rank higher, generate leads, and build long-term authority online.

Why Most Agents Miss the Mark

Eric shared a few common mistakes that hold agents back:

·  Overvaluing the homepage. Most people never land there first. They arrive through a Google search that takes them straight to a neighborhood page, a listing, or a specific resource.

·  Ignoring site speed. Slow pages kill rankings and frustrate users. Too many videos or heavy design elements can drag your site down.

·  Spreading yourself too thin. Trying to do everything without a plan leads to burnout and little impact.

What Works Instead

Eric’s results come from focusing on a few core habits done consistently.

First, he creates specific pages that answer real search queries. Instead of broad “Orange County homes” content, he builds pages like “selling your house in Anaheim” or “ocean view homes under $1M.” These pages match what people are actually searching, which is why Google shows them.

Second, he uses schema and breadcrumbs to help Google understand his site. 

Schema markup connects a page to details like neighborhoods, zip codes, and business info. 

Breadcrumbs show site structure. Together, they improve visibility and credibility in search results.

Third, he prioritizes site speed. After discovering that embedding too many videos slowed down his housing report page, he stripped them back. Testing pages with Google’s PageSpeed tools keeps his site fast and user-friendly.

Finally, Eric leans on AI and simple tools. He uses Google Search Console daily to see what’s working and ChatGPT to generate code or improve pages—even without being a tech expert. The key, he says, is reviewing everything before publishing. AI accelerates the work, but human oversight ensures quality.

How Eric Uses AI to Create Market Reports

One of the most powerful habits Eric has built is using AI to produce his weekly Orange County Housing Report. Instead of starting from scratch every time, he feeds ChatGPT a detailed prompt that acts like a “style guide.” It includes:

·  Who he is and the market he covers

·  The format and tone of his reports

·  Data sources to reference (local inventory, rates, national trends)

·  Instructions to check his past reports for consistency

With this system, AI gives him a strong first draft in minutes. He then reviews, edits, and adds his own insights before publishing. The result: a professional, consistent report that positions him as a trusted market authority.

For Eric, the key is human in the loop. AI accelerates the research and drafting, but he always double-checks for accuracy and adds his personal expertise. That balance makes his reports both fast to produce and credible with clients.

Steal Eric’s Prompt

Want to see the exact prompt Eric uses to create his housing reports? He’s made it available for other agents who want to save time and boost their authority.

Fill out the form below to get an instant download of it. 

Playbook for Agents

Here’s how you can apply Eric’s approach over the next month:

1.  Audit your site. List out the pages you have and identify missing ones. Pay special attention to neighborhoods, property types, or common client questions.

2.  Add schema and breadcrumbs. Use AI or step-by-step guides to get these in place. Start small and expand.

3.  Check your speed. Run your site through PageSpeed Insights. Fix one issue this week, like compressing images or removing excess video embeds.

4.  Use Search Console. Log in weekly. Look for drops in impressions or clicks and adjust content accordingly.

5.  Pick your lane. Like Eric, choose the format you’ll stick with. If you write well, publish market updates. If video comes naturally, commit to a consistent series.

Focus Where You Shine

Not every agent needs to be a YouTuber. Eric tried recording 50+ market update videos, but hated the process. Instead, he doubled down on writing his weekly Orange County Housing Report, which now fuels his SEO and lead generation.

Lean into what you’ll actually stick with. Consistency beats novelty every time.

The Payoff

Stick with these habits for three to six months and you’ll start to see:

·  More local traffic from targeted searches.

·  Longer visits because your pages match what people need.

·  Better rankings for niche keywords.

·  Higher quality leads that are easier to convert.

Closing Thoughts

Eric’s story proves you don’t need to be a tech expert or a full-time content creator to win online. You just need small, smart habits you can repeat.

SEO is less about magic tricks and more about consistency. Focus on the basics, stay patient, and let the wins compound.

Listen to the Full Episode:

Catch the full conversation on /RealEstate: Small SEO Habits, Big Real Estate Wins with Eric Engelbert Part 2 on YouTube, Apple Podcasts, Spotify, or wherever you get podcasts.