Coach Paul's Real Estate Lead Conversion University: Providing Value

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To start the series from the beginning, check out this post.

For the entire Real Estate Lead Conversion University week six video, fill out the form below:

Real estate is an ever-evolving industry, and the way we approach it today is vastly different from how it used to be in the past. In the past, buyers relied heavily on real estate agents to provide them with insider knowledge and information about the properties they were interested in. Agents were considered the guardians and gatekeepers of the information, and buyers had limited access to the data.

However, today the scenario is entirely different. With the rise of the internet and the abundance of information available online, buyers now have almost as much access to the data as real estate agents do. They can easily find out the value of homes, recent home sales, neighborhood stats, pictures, videos, virtual walkthroughs, inspection reports, and comps with just a few clicks of the mouse.

This change in the way the real estate industry operates has led some to question the future of real estate agents and whether their role has become obsolete. However, this is not the case.

Real estate agents still have a crucial role to play in the industry, but the key is to provide massive value to their clients. Realtors must now focus on their value proposition and think about what makes them stand out from the rest.

In a competitive market, real estate agents must have confidence and charisma in their pitch and be able to convey their value proposition effectively. The first 5 seconds of the phone call are crucial in making a lasting impression, and unless realtors can convince their prospects that they are worth talking to, they will likely miss out on the opportunity.

To stand out from the crowd, real estate agents must focus on providing real value to their clients. This could involve being a local expert, having knowledge about interest rates, knowing the best neighborhoods, being a house-hunting expert, and being able to rattle off comps from memory.

One of the biggest challenges real estate agents face today is generating leads. Without leads, real estate agents won't have anyone to call and provide value to.

Fortunately, there are companies like Real Geeks that offer full-service lead generation programs, such as Real Leads, which can help real estate agents grow their pipeline and increase their chances of getting more closings.

By investing in lead generation programs, real estate agents can take their businesses to the next level and stay ahead of the competition.

In conclusion, the role of real estate agents has not become obsolete, but it has changed significantly.

Real estate agents must now focus on providing real value to their clients, have confidence and charisma in their pitch, and generate leads to ensure their success in the industry.

With the right approach and tools, real estate agents can continue to thrive and make a positive impact on the industry.

Coach Paul


Published on Feb 5, 2023 under


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One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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