Coach Paul's Real Estate Lead Conversion University: Communication is Key!

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Effective communication is crucial in the real estate industry, especially when it comes to following up with online leads and winning prospects. The foundation of new business is built on communication, and it is essential in establishing credibility, making new connections, and paving the way for successful closings. Whether you are working to gain new clients or maintain relationships with existing clients, communication is key.

With the Real Geeks system, there are several ways to stay in communication with your leads and keep "top of mind." One of the best ways to do this is by using the system to regularly text and email your leads through drips and workflows. It is essential to set reminders and tasks to ensure that you stay in touch with your leads and never forget to communicate with them.

In the Real Geeks system, you can also monitor your prospects' interaction with your IDX site. By keeping track of their search behaviors, you can be aware of what they are looking for and what price points they are considering. If they like a property, share a property, or start a new search, be sure to reach out to them through a text, email, or call to ask questions and make a connection.

It's essential to keep in mind that not every lead will require the same level of communication. Some leads may need more communication, while others may need less. However, one of the keys to success in real estate is the "monthly check-in call." This simple but powerful communication tool involves calling your leads monthly to check in. When you call, ask questions and make a connection. The magic is in the consistency, and they will come to trust you and consider you a reliable source of information. Over time, you will become "top of mind," and when they think of a realtor, they will think of you.

In addition to staying in communication with your existing leads, it's also important to get more leads to communicate with. Real Geeks offers a full-service online lead generation program, Real Leads, which can help you get leads from Google, Facebook/Instagram, and Bing.

In conclusion, communication is essential in the real estate industry, and it is the foundation of new business. By staying in constant communication with your leads and maintaining consistency, you will establish credibility and build trust with your prospects. Whether it's through the Real Geeks system or through regular monthly check-in calls, make sure to stay in touch and keep communication as a top priority.

Published on Feb 5, 2023 under


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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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