How Real Estate Agents Can Easily Take Action with Their Marketing 

If you’ve ever thought:

• “I should be marketing my open houses better…”

• “I should be staying in touch with my database…”

• “I should be doing more consistent marketing…”

You’re not alone.

In fact, during this special Expert Insights Live, Eric Sachs said it best:

“I think as realtors, we have the longest ‘should’ list.”

The problem isn’t that agents don’t know what to do. It’s that most don’t have a system that helps them actually do it consistently.

That’s exactly why the new Design & Print tool, powered by Breakthrough Broker, inside the Real Geeks CRM Marketing Studio exists.

The Backstory: Built From Real Agent Frustration

This isn’t just another feature release.

As Eric explained:

“This is the culmination of a couple years of conversation… and then the decision to actually get it done.”

After running a brokerage and growing it to 160 agents, Eric looked back and realized something critical:

“We probably could have tripled or quadrupled the amount of homes we sold with more consistent marketing.”

Not better branding, not more tools, just consistent execution.

The Real Problem: Marketing That Never Gets Done

Eric didn’t sugarcoat it. He described the exact struggle most agents face:

“I know I needed to market my open houses better… but I would never be able to get it done. There were just too many barriers.”

And it goes deeper than that:

• No time to design materials

• No easy way to print and send them

• No connection to your CRM

• No consistency in follow-up

Which leads to missed opportunities—like this one:

“I been to like five housewarming parties… from past clients who I didn’t help sell their latest home.”

That’s not a lead problem. That’s a marketing consistency problem.

What Design + Print Actually Does

Inside the Marketing Studio, Design & Print gives you a system to:

• Create professional marketing materials using real estate–specific templates

• Automatically apply your branding (headshot, logo, contact info)

• Customize designs with your listings, photos, and messaging

• Download designs for free or order high-quality prints when you're ready

• Use those materials to support campaigns tied directly to your database

But the most important part isn’t the features, it's the outcome.

“Your Marketing Studio will take ideas, and put them into action.”

That’s the shift from thinking about marketing, to actually doing it.

What You Can Create (and Start Using Immediately)

Design & Print is built specifically for what agents actually need in the field.

You can quickly create:

• "Just Listed" and "Just Sold" postcards

• Open house flyers and promotional materials

• Neighborhood farming mailers

• Business cards and branded print pieces

• Social media graphics that match your print campaigns

Everything is designed to be simple, fast, and repeatable.

Target the Right Areas (Not Just Your Entire List)

One of the most powerful capabilities is geographic targeting.

With Design & Print, you can:

• Define specific neighborhoods you want to grow in

• Create targeted postcard campaigns for those areas

• Focus your marketing where it actually matters

Instead of sending broad, generic campaigns, you’re building localized, strategic visibility.

And over time, that’s how you dominate a farm area.

Why This Changes Everything for Agents

1. It Eliminates the “Barrier to Start”

Most agents don’t fail at marketing because they lack ideas.

They fail because execution is hard.

This tool removes that friction by:

• Giving you templates

• Automating branding

• Simplifying the process

So instead of delaying, you act.

2. It Turns Your “Should List” Into a System

Eric built this specifically for the things agents know they should be doing:

“I should market my open house better, I should stay in front of my sphere, I should do strategic marketing instead of just throwing mud at the wall.”

Now, those “shoulds” become repeatable campaigns.

• Open house promotion

• Sphere follow-up

• Farming and geographic outreach

• Buyer and seller targeting

All in one place.

3. It Keeps You in Front of Your Database

One of the biggest missed opportunities in real estate is failing to nurture past clients.

Design + Print fixes that by making it easy to:

• Send consistent mailers

• Stay visible in your market

• Reinforce your brand over time

Because the agent people remember is the one they call.

Best Practices to Get Results (Straight from Eric)

Start With Your Profile First

Before anything else:

“The very first thing I want you to do… is make sure your profile is edited to the best of your ability.”

Why? Because once it’s set:

• Your headshot

• Your branding

• Your contact info

…automatically populates across everything.

That’s a huge time saver and ensures consistency.

Focus on Simple, Repeatable Campaigns

Don’t overthink it.

Start with:

• Just listed / just sold

• Open house marketing

• Sphere touchpoints

Then repeat.

That’s where the real results come from.

What This Means If You’re Not Using Real Geeks

If you’re not already a Real Geeks client, here’s the bigger picture.

Most platforms give you:

• A CRM

• A website

• Maybe email tools

But they leave execution up to you.

Real Geeks is different. This is a system designed to:

• Help you market consistently

• Keep you in front of your database

• And ultimately generate more buyers and sellers

As Eric put it:

“In the end, that’s really all we want to do… find more buyers and sellers.”

The Bottom Line

The agents who win aren’t the ones with the best ideas.

They’re the ones who actually execute consistently.

Design & Print exists to close that gap — To take you from “I should be doing this…” to “This is already done.”

Ready to Put This Into Your Workflow?

If you want:

• More consistency

• Better branding

• More conversations from your database

Login to your CRM to start using the Marketing Studio Design & Print tool.

And if you're not using Real Geeks yet, let us show you how Marketing Studio sets you up to create better, easier real estate marketing.

Because the opportunity isn’t in knowing what to do.

Opportunity lies in finally having a system that helps you do it.

About the Expert: Eric Sachs

Eric Sachs is a nationally recognized real estate marketing expert and the founder of Breakthrough Broker, one of the industry’s most widely used marketing resource platforms for agents. With a background in building and scaling a 160-agent brokerage, Eric has spent years focused on helping agents simplify their marketing so they can execute consistently and grow their business.

His approach is rooted in real-world experience (not theory), giving agents practical systems they can actually implement. Today, through his work and collaborations with platforms like Real Geeks, Eric continues to help agents turn everyday marketing ideas into repeatable, results-driven workflows.

Want More Great Real Estate Insights?

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