Below is a recorded replay youtube video of our second live on-air Google Hangout series called “Keeping it Real”.

Our 2nd episode had Greg Harrelson, a Myrtle Beach real estate broker, sharing How to Get More Business from Your Database”.



Here are a few bullet points of what we covered and where you can view the topic in the recorded replay:

2:30 - The process of building a database
4:30 - A simple script for getting email addresses from contacts
11:45 - How to determine what educational content to include in emails
17:47 - Prioritizing follow-up based on email opens and clicks
24:12 - How to properly promote a Property Valuation tool
28:00 - Using Infusionsoft to truly understand the consumer
33:33 - An in-depth description of several specific lead campaign sequences
43:23 - How to keep prospectors from getting "tied up" in technology
53:21 - The key to maximizing user engagement through emails

Greg has been in the real estate industry for 20 years. His company/team have been producing results at a high level for a long time. He is a master at setting up systems and executing. His company/team closed 1400 transactions in 2013. He can attribute a large percentage of the closed transactions to his database management and content (email) marketing.

Here are the different lead sources and campaigns he goes over:
- Buyer / Online leads
- General Seller Leads
- Expired Listings
- FSBO (for sale by owners)
- Rentbo’s (rent by owners)
- COI (center of influence)
- Past Clients
- Adopt a Buyer
- Active Seller Lead Sequence
- Recruiting Sequences

We would like to thank Greg Harrelson for sharing great ways to increase any agents business!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on Google+ to get notified immediately when we announce new events:

Our next episode is on Thursday July 10th at 4pm PDT / 7pm EDT featuring Orlando real estate agent Tom Nickley. He is going to share how he had 4 escrows, 1 closing, took 2 listings and was working with 12 buyers the first 7 weeks in real estate.

Tom is track to sell 60 properties his first year in the business. You don’t want to miss this!

- you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Jun 20, 2014 under


Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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Coaching Keeping It Real

Keeping It Real: The Resources To Equip Your Real Estate Team for Success with Sascha Chatman

Keeping It Real: The Resources To Equip Your Real Estate Team for Success



In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success.

Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success.

Recruiting Presentation 

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Transforming Your Success into Their Success

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Creating a Schedule

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Buying this Year vs Next Year

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Discovery Phase

The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions.

The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity.

Ad Educated Buyer is Easier to Work with!

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Agent Utility Belt


This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them.

Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. 

Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to.

Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have.

Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today!

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