Keeping It Real
5 min read

Greg Harrelson “How to Get More Business from Your Database"

Instead of thinking about how hot or how good this lead is, do some investigating and figure out where they are in the pipeline.

Professor
Professor
20 Jun 2014

Below is a recorded replay youtube video of our second live on-air Google Hangout series called “Keeping it Real”.

Our 2nd episode had Greg Harrelson, a Myrtle Beach real estate broker, sharing How to Get More Business from Your Database”.

 

 

Here are a few bullet points of what we covered and where you can view the topic in the recorded replay:

2:30 - The process of building a database
4:30 - A simple script for getting email addresses from contacts
11:45 - How to determine what educational content to include in emails
17:47 - Prioritizing follow-up based on email opens and clicks
24:12 - How to properly promote a Property Valuation tool
28:00 - Using Infusionsoft to truly understand the consumer
33:33 - An in-depth description of several specific lead campaign sequences
43:23 - How to keep prospectors from getting "tied up" in technology
53:21 - The key to maximizing user engagement through emails

Greg has been in the real estate industry for 20 years. His company/team have been producing results at a high level for a long time. He is a master at setting up systems and executing. His company/team closed 1400 transactions in 2013. He can attribute a large percentage of the closed transactions to his database management and content (email) marketing.

Here are the different lead sources and campaigns he goes over:
- Buyer / Online leads
- General Seller Leads
- Expired Listings
- FSBO (for sale by owners)
- Rentbo’s (rent by owners)
- COI (center of influence)
- Past Clients
- Adopt a Buyer
- Active Seller Lead Sequence
- Recruiting Sequences

We would like to thank Greg Harrelson for sharing great ways to increase any agents business!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaii real estate broker and founder of Real Geeks, in partnership with Frank Klesitz of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings.

Follow us on Google+ to get notified immediately when we announce new events:

Our next episode is on Thursday July 10th at 4pm PDT / 7pm EDT featuring Orlando real estate agent Tom Nickley. He is going to share how he had 4 escrows, 1 closing, took 2 listings and was working with 12 buyers the first 7 weeks in real estate.

Tom is track to sell 60 properties his first year in the business. You don’t want to miss this!

- you can also see additional free online real estate training and coaching videos on our webinars page.

Published on Jun 20, 2014 under

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Real Leads by Real Geeks is a highly efficient and effective marketing solution for generating, capturing and managing home buyer/seller leads.

One of the best lead generation and management systems available. A fully integrated custom IDX and marketing solution to drive traffic, capture leads, manage-cultivate them and close more transactions.

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