If you’ve ever thought:
“I should be marketing my open houses better…”
“I should be staying in touch with my database…”
“I should be doing more consistent marketing…”
You’re not alone.
In fact, during this special Expert Insights Live, Eric Sachs said it best:
“I think as realtors, we have the longest ‘should’ list.”
The problem isn’t that agents don’t know what to do. It’s that most don’t have a system that helps them actually do it consistently.
That’s exactly why the new Design & Print tool, powered by Breakthrough Broker, inside the Real Geeks CRM Marketing Studio exists.
This isn’t just another feature release.
As Eric explained:
“This is the culmination of a couple years of conversation… and then the decision to actually get it done.”
After running a brokerage and growing it to 160 agents, Eric looked back and realized something critical:
“We probably could have tripled or quadrupled the amount of homes we sold with more consistent marketing.”
Not better branding, not more tools, just consistent execution.
Eric didn’t sugarcoat it. He described the exact struggle most agents face:
“I know I needed to market my open houses better… but I would never be able to get it done. There were just too many barriers.”
And it goes deeper than that:
No time to design materials
No easy way to print and send them
No connection to your CRM
No consistency in follow-up
Which leads to missed opportunities—like this one:
“I been to like five housewarming parties… from past clients who I didn’t help sell their latest home.”
That’s not a lead problem. That’s a marketing consistency problem.
Inside the Marketing Studio, Design & Print gives you a system to:
Create professional marketing materials using real estate–specific templates
Automatically apply your branding (headshot, logo, contact info)
Customize designs with your listings, photos, and messaging
Download designs for free or order high-quality prints when you're ready
Use those materials to support campaigns tied directly to your database
But the most important part isn’t the features, it's the outcome.
“Your Marketing Studio will take ideas, and put them into action.”
That’s the shift from thinking about marketing, to actually doing it.
Design & Print is built specifically for what agents actually need in the field.
You can quickly create:
"Just Listed" and "Just Sold" postcards
Open house flyers and promotional materials
Neighborhood farming mailers
Business cards and branded print pieces
Social media graphics that match your print campaigns
Everything is designed to be simple, fast, and repeatable.
One of the most powerful capabilities is geographic targeting.
With Design & Print, you can:
Define specific neighborhoods you want to grow in
Create targeted postcard campaigns for those areas
Focus your marketing where it actually matters
Instead of sending broad, generic campaigns, you’re building localized, strategic visibility.
And over time, that’s how you dominate a farm area.
Most agents don’t fail at marketing because they lack ideas.
They fail because execution is hard.
This tool removes that friction by:
Giving you templates
Automating branding
Simplifying the process
So instead of delaying, you act.
Eric built this specifically for the things agents know they should be doing:
“I should market my open house better, I should stay in front of my sphere, I should do strategic marketing instead of just throwing mud at the wall.”
Now, those “shoulds” become repeatable campaigns.
Open house promotion
Sphere follow-up
Farming and geographic outreach
Buyer and seller targeting
All in one place.
One of the biggest missed opportunities in real estate is failing to nurture past clients.
Design + Print fixes that by making it easy to:
Send consistent mailers
Stay visible in your market
Reinforce your brand over time
Because the agent people remember is the one they call.
Before anything else:
“The very first thing I want you to do… is make sure your profile is edited to the best of your ability.”
Why? Because once it’s set:
Your headshot
Your branding
Your contact info
…automatically populates across everything.
That’s a huge time saver and ensures consistency.
Don’t overthink it.
Start with:
Just listed / just sold
Open house marketing
Sphere touchpoints
Then repeat.
That’s where the real results come from.
If you’re not already a Real Geeks client, here’s the bigger picture.
Most platforms give you:
A CRM
A website
Maybe email tools
But they leave execution up to you.
Real Geeks is different. This is a system designed to:
Help you market consistently
Keep you in front of your database
And ultimately generate more buyers and sellers
As Eric put it:
“In the end, that’s really all we want to do… find more buyers and sellers.”
The agents who win aren’t the ones with the best ideas.
They’re the ones who actually execute consistently.
Design & Print exists to close that gap — To take you from “I should be doing this…” to “This is already done.”
If you want:
More consistency
Better branding
More conversations from your database
Login to your CRM to start using the Marketing Studio Design & Print tool.
And if you're not using Real Geeks yet, let us show you how Marketing Studio sets you up to create better, easier real estate marketing.
Because the opportunity isn’t in knowing what to do.
Opportunity lies in finally having a system that helps you do it.
Eric Sachs is a nationally recognized real estate marketing expert and the founder of Breakthrough Broker, one of the industry’s most widely used marketing resource platforms for agents. With a background in building and scaling a 160-agent brokerage, Eric has spent years focused on helping agents simplify their marketing so they can execute consistently and grow their business.
His approach is rooted in real-world experience (not theory), giving agents practical systems they can actually implement. Today, through his work and collaborations with platforms like Real Geeks, Eric continues to help agents turn everyday marketing ideas into repeatable, results-driven workflows.
Expert Insights Live is a monthly training series exclusively for Real Geeks clients where dive deep with industry leaders like Eric Sachs.
Want access, but not a Real Geeks client yet? Take a look at how it works.