How is it that some realtors seem to double as influencers on social media?
They post consistently, get strong engagement, and attract new leads… while many agents struggle to record one video, second-guess the post, and end up with thirteen views (most from their own team).
One of those “you see them everywhere” agents is Todd Tramonte.
So, in a recent /RealEstate podcast episode, we sat down with Courtney Cleveland, who manages Todd’s media, to break down the system behind their content.
The good news is, it’s not complicated.
In this article, we’ll walk through Courtney’s approach to social media content for realtors — including a simple content structure, real estate content ideas you can use today, and the tools that make the process easier.
According to the National Association of REALTORS® 2024 Technology Survey, 52% of agents said social media was their top tool for attracting quality leads in the past year. But Courtney emphasizes something important:
You don’t need viral views to generate business.
What you need is consistent visibility with the right audience in your market.
All views are not equal. If the wrong people are watching, the numbers might look impressive but your pipeline stays the same.
The goal of social media isn’t “more content” — the goal is better content that can be reused across multiple platforms.
The fastest way to make social media overwhelming is to treat every post like a brand new decision.
Courtney recommends choosing 3–5 content buckets instead. These are topics you’re comfortable talking about repeatedly.
Examples for real estate content:
Advice
Buyer and seller tips
Inspection insights
Financing basics
Local
Neighborhood highlights
Events, coffee shops, parks
Local businesses
Behind the Scenes
Showings
Open house prep
A day in the life
Results
Coming soon
Sold
Under contract
Client reviews
Lifestyle
The type of life your ideal buyers want
Outdoor living, hosting, space, or design
Once you decide your buckets, you stop renegotiating every post.
If something fits the bucket, film it. If it doesn’t, ignore it and move on.
Courtney isn’t anti-planning, but she’s also not a fan of overly rigid content calendars. Instead, she suggests a realistic rhythm.
Each week:
2–3 “proof” posts — These keep you credible and visible.
coming soon
sold
under contract
review graphics
market update
2–3 relationship posts — These build trust.
quick video
local moment
behind-the-scenes clip
short story from your day
1 longer video
neighborhood walk
property tour
market insight
educational tip
That longer video becomes the source for multiple smaller pieces of content.
Courtney’s system focuses on leverage. Instead of filming brand-new content for every platform, record one longer video and repurpose it.
Example workflow:
Film once:
property tour
neighborhood walk
seasonal yard update
buyer or seller tips
Then, break it into smaller pieces for:
Instagram Reels
YouTube Shorts
Facebook posts
Stories
newsletters
Google Business Profile*
*Google Business Profile is an underrated channel. If you’ve already created the content for Instagram or YouTube, posting it there takes seconds and sends strong activity signals for local search.
Most agents assume they need professional gear to start creating content.
Courtney’s setup is refreshingly simple — here's what she uses:
iPhone as the primary camera
wireless lav mic for clean audio
CapCut for editing
That’s it.
Her editing rule is also simple: when you rewatch your video, you’ll feel the moment your attention starts drifting.
That’s where you cut.
Most platforms give you about three seconds to capture attention, so skip the long introductions and get straight to the point.
B-roll is simply supporting footage layered over your main video. Instead of one long talking clip, B-roll keeps the video visually interesting.
Examples include:
close-ups of the yard, patio, or kitchen
walking shots down a hallway
setting up signs for an open house
unlocking the front door
working on your laptop
pouring coffee at a local shop
These small visual cuts make even simple videos feel polished.
If you’re unsure what to post, start with simple formats.
Quick Reels and Shorts (10–30 seconds)
“3 things I check before making an offer on this type of home”
“One inspection issue I see constantly”
“The most underrated backyard feature for hosting”
“What $X gets you in this neighborhood”
“If you want land without full ranch life, search for this”
Story-Style Posts
These help people get to know you:
“Come with me” to a showing
coffee shop of the week
a quick client win
something you learned about the market this week
Proof Posts
These keep you visible and credible:
coming soon
under contract
sold
review posts
simple market update
These posts rarely go viral — but they keep your name in front of people.
Niche Series Content
Courtney’s team found success documenting Todd’s orchard journey throughout the seasons. The lesson here is to share something you actually care about that aligns with your audience.
Examples for agents who sell homes with land:
backyard seasons
hosting features
outdoor living
space without ranch life
garden or landscaping updates
Courtney rarely uses hashtags anymore. Instead, she focuses on engagement.
That means:
commenting on other people’s posts
responding to messages
interacting with your local community online
Real conversations drive follows and DMs much more reliably than hashtags.
A common mistake is placing the call-to-action only in the caption. Many viewers never read captions.
Courtney prompts CTAs throughout the video — at the beginning, middle, and end. For example:
“DM me ‘LIST’ and I’ll send my prep checklist.”
“Comment ‘INFO’ and I’ll send you the neighborhood list.”
“If you’re buying this year, follow along for weekly tips.”
People often need a clear instruction for what to do next.
If your social media content starts working, people will click, DM, and visit your website — which means you need a clean place to send them.
Real Geeks helps agents turn that attention into conversations with:
IDX websites that capture leads
a CRM that organizes contacts
automation that keeps follow-up consistent
tools like built-in dialers and AI-powered responses
In other words:
Your content creates attention. Then, your system turns that attention into real conversations.
If you want to hear Courtney walk through her content system step-by-step, watch the full conversation from our latest /RealEstate episode.
You’ll see exactly how Todd Tramonte’s team turns simple, repeatable videos into consistent visibility and new conversations.
Or, if you’re already creating content and want a better system to capture and manage the leads that come from it, you can schedule a quick walkthrough of how Real Geeks helps agents turn online attention into real opportunities.
Because great content should lead somewhere — and the right system makes sure it does.