As real estate professionals, we need to think like business people. That means figuring out which of our assets have untapped value and how we can take advantage of that value. In our case, our customer relations management (CRM) software is one of our most valuable assets.
CRM software is a database that keeps track of people that you can do business with.
At Real Geeks, we believe that constantly adding people to your real estate CRM increases its value and provides you the deals you need. So, how do you make sure that you add as many people as possible to your database? Here are our top seven recommendations for expanding your CRM.
If you’re just starting with software like the Real Geeks CRM, then the first thing you need to do is add all your email contacts to the database.
If you already have the CRM and haven’t done this, then do it now! Export them from Gmail or your phone using an app as a CSV file.
After you’ve transferred it, sort through your phone to find business contacts who aren’t in your
email contact list so you can include them, too.
Over time, agents may leave your agency, which gives you the opportunity to adopt a buyer. Ask your firm for old transactions and revitalize them. These past clients have already trusted your company in the past. If they bought a house some years ago, they might already be thinking of selling it since the value has appreciated. Now’s the time to add them to your database.
Contact the communities where a property has just sold. There are probably more buyers around who also made offers on the property, as well as more people who are looking to sell. When you make more sales in these communities, you’ll become a household name, which means more people in your database.
People who attend open houses may be in the different phases of buying a property (dreaming, exploratory, and buying), but these are leads nonetheless. Open houses are a great way to get their information so you can later add them to your database.
These ads are super targeted to people who are planning to sell their property in the future. When people click on your ads, make sure that there’s a way to gather their contact information and add them to your real estate CRM.
People are always curious. While foreclosures may not be as prevalent now as they were a bit over a decade ago, listing them out is a good way to attract people who are curious for news about real estate. Just like the what's-my-home-worth crowd, foreclosure lists are great tools to generate leads through registrations.
CRMs cannot automatically add every lead to your database, especially if that lead reached out first through other means. For example, if you have a buyer who saw your listing and contacted the number that’s not in the database, then you’ll need to add them manually to your CRM. That’s the only way to ensure that you’re not missing anyone.
At the minimum, you could expect up to 1,000 new contacts in your CRM annually if you follow
the tips above. Over time, this will build until you start actually making a profit from it. Your database will provide a high ROI without much effort. For more information about the Real Geeks CRM and the tips we shared above, please contact us today.