If you’ve ever caught yourself saying, “I’d automate my business if I just had the time,” this one’s for you.
In today’s market, top-performing real estate agents aren’t working harder — they’re working smarter.
With affordable, plug-and-play tools like ChatGPT, Zapier, and Read.ai, it’s never been easier to automate the busywork and focus on what really matters: building relationships and closing deals.
In our latest episode of /RealEstate, Dustin Owens breaks down how he runs large parts of his real estate business using simple AI automations that anyone can set up.
Real estate automation isn’t about replacing people, it’s about removing friction.
Every repetitive task in your workflow from lead follow-up to posting on social media can be streamlined with automation.
Dustin puts it best:
“If I have to repeat it even once a month, I’m going to try to automate it.”
That single mindset shift has helped him and his team at Mantle Realty save hours every week and scale their business without adding more agents or admin staff.
One of Dustin’s simplest but most powerful automations is his Google review posting workflow.
His process runs entirely in the background. Dustin doesn’t lift a finger — and his online reputation grows every day.
This is an excellent example of real estate marketing automation done right.
AI tools like ChatGPT are revolutionizing how agents write property descriptions and MLS listings.
Dustin’s approach is fast and straightforward. He uses prompts like:
“Pretend you’re an SEO expert and real estate copywriter. Follow Fair Housing (FRESH CORN) guidelines and write a 1,000-character MLS description optimized for local search.”
This ensures every listing is polished, professional, and optimized for search engines — without violating Fair Housing standards.
Beyond marketing, Dustin uses AI and automation to simplify his entire transaction process.
His Buyer Under Contract form connects to Zapier and automatically:
This single automation saves his agents two to three hours per transaction while ensuring no detail slips through the cracks.
That’s the power of AI-driven real estate operations — consistent, efficient, and client-friendly.
Dustin also uses Read.ai to transcribe meetings, track engagement, and summarize key takeaways.
Every week, those meeting notes feed directly into ChatGPT, which creates highlights, to-do lists, and recap summaries for his team.
The same process can be used to analyze client calls, track follow-up performance, or generate content ideas — all from a single transcript.
This is how forward-thinking agents are building AI-powered real estate coaching systems that save time and improve training quality.
Every tool is visual, intuitive, and designed for non-technical users.
Start small.
Pick one routine task you repeat often — like posting reviews, sending listing updates, or emailing clients.
Then, ask yourself: Can this be automated?
Chances are, the answer is yes.
Real estate automation is no longer optional.
Agents who use AI tools like ChatGPT, Zapier, and Read.ai are saving time, reducing stress, and creating better client experiences today.
You don’t need to be a tech expert. You just need to start.
Download the free AI Workflow Recipe Book from our conversation with Dustin Owens — featuring his lead-winning prompts, automation checklists, and step-by-step marketing workflows that help you work smarter, not harder.
Start automating your business today and spend your time where it really counts.
Catch the full conversation of Turn Every Task into an AI-Automated System with Dustin Owens on YouTube, Apple Podcasts, Spotify, or wherever you get podcasts.