In the dynamic world of real estate, providing accurate home valuations swiftly and effectively is paramount. Stay ahead of the curve and adapt to regulatory changes in the industry with Real Geeks’ new sleek and sophisticated home valuation tool, EstateIQ – Designed to empower real estate professionals and meet the demands of today's market while aligning seamlessly with the latest National Association of Realtors (NAR) guidelines and initiatives.
While Real Geeks’ existing in-house home valuation tool performs well, customer feedback revealed our agents wanted something with enhanced features to drive user engagement and conversions — and we’re thrilled to announce that we’ve been hard at work on an entirely new home valuation experience for Real Geeks’ websites.
Enter EstateIQ, our new home valuation tool offering a sleek design and array of functionalities geared towards boosting our customers’ website conversion rates — ultimately driving new listings. EstateIQ embodies the essence of modernity and functionality. With its intuitive user interface and seamless user experience, it provides instant property valuations and comprehensive market data to website visitors.
EstateIQ isn't just another home valuation tool — It's a strategic asset with advanced features designed to enhance any real estate business amidst the evolving landscape of NAR updates. Here’s how EstateIQ makes agent success easier to achieve, while aligning with NAR’s objectives:
Increased Consumer Engagement: EstateIQ's modern design and intuitive interface enhance user interaction by enticing visitors to explore further and contact the agent directly with any questions they may have — enabling agents to expand their client base effectively.
Enhanced Website Visitor Conversion: With its compelling design and purposeful calls-to-action, EstateIQ excels at converting casual website visitors into valuable seller leads — providing agents with an effortless way of adhering to NAR's emphasis on proactive lead generation.
Improved Pre-Qualification: EstateIQ efficiently collects information to help agents pre-qualify seller leads based on key criteria such as; location, interest in listing their home, and potential listing commission. This enhanced feature aligns with NAR's focus on maximizing the quality of leads and optimizing conversion rates — all while streamlining lead qualification and targeted marketing processes.
Automated Lead Nurture: Beyond lead generation, EstateIQ supports agents in nurturing relationships long-term. With automatically triggered Drip campaigns, agents can rest assured they'll stay connected with clients even after the deal is closed, fostering loyalty and referrals — a core tenet of NAR's Code of Ethics.
EstateIQ enhances a website user’s home valuation experience, offering more than just a simple estimate. With EstateIQ, users can make informed decisions about their real estate endeavors and navigate the real estate market with confidence:
Engaging Home Valuation Experience: EstateIQ provides an interactive platform for users to obtain instant property value assessments and access valuable market data.
Comprehensive Property Insights: Users can explore a range of data, including property estimate ranges, comparable properties, local market trends, and mortgage rate information.
Customizable Property Details: Users have the option to update property details and rate their home's condition, empowering them with control over the valuation process.
Buyer Insights: Users are provided with insights into the number of active buyers searching for similar homes in the area, enabling informed decision-making.
See EstateIQ in action with a brief video tour of our new and improved property valuation and lead conversion tool:
Starting April 23, 2024, EstateIQ will come bundled with all new Real Geeks’ platforms by default, at no extra cost.
For now, EstateIQ will be available exclusively on new Real Geeks platforms. This exciting new feature will become available for all existing Real Geeks clients very soon.
Keep an eye on your inbox or revisit this post for the latest updates—they're right around the corner!
With EstateIQ, Real Geeks not only delivers an innovative home valuation tool but also reinforces its commitment to supporting agents in navigating the complexities of the modern real estate landscape. Embodying the principles of transparency, competition, and consumer empowerment championed by NAR, EstateIQ is both a game-changing tool and a symbol of progress and possibility in the real estate industry.
Through its modern design, advanced algorithms, and seamless user experience, EstateIQ drives increased engagement, conversions, and satisfaction for both professionals and consumers alike.
Discover the harmony of compliance and innovation with EstateIQ—where accuracy and efficiency intersect, creating endless opportunities for success.