MoveTo: Your Brand, In Their Pocket

By: Chris Morgan, VP of Sales at Real Geeks

The real estate game has changed. Again.

Portals are noisy. Ads everywhere. Competitors lurking in the margins. You send a lead to Zillow, and it’s basically like dropping them off at a crowded singles bar with your business card taped to their back.

That’s not a strategy.

That’s why Real Geeks built MoveTo—a mobile app that puts you at the center of the home search experience.

Think of it as your private stage. No distractions. No competing ads. Just your brand, your listings, and your clients—together, in one clean, modern, swipe-worthy experience.

Why MoveTo Hits Different

• It’s branded. Your name, your logo, your info—all over it. Not Zillow’s. Not anyone else’s. Yours.
• It’s real-time. Listings pop up instantly. Alerts buzz the moment something hits the market. No lag, no guessing.
• It’s sticky. They search, save, and scroll—and every click flows right back into your Real Geeks CRM. You see what they’re looking at, what they’re dreaming about, and where to jump in.
• It’s modern. Map search, home valuation, mortgage calculators. All the bells. All the whistles. None of the fluff.

The Psychology Here

Apps are personal. They live on the same screen as Instagram, Venmo, and Spotify. When your client swipes open their phone and taps your app, you’re not just “a Realtor.” You’re part of their daily rhythm.

That’s brand equity on repeat.

And let’s be honest: in a market this wild, the agent who shows up consistently is the one who wins.

The Real Play

This isn’t about having “an app.”

It’s about owning the relationship.

Instead of sending leads off into the wilderness of portals, you hand them a curated space that’s yours. Every listing they love, every alert they get, every tap to “Schedule a Showing” brings them right back to you.

You don’t have to fight for their attention. You already have it.

MoveTo Is the Move

Real estate is chaos right now. Rates, inventory, headlines—it’s noisy out there.

MoveTo cuts through it. Clean, simple, effective.

It’s not just software. It’s a strategy.

And in this business, strategy is everything.

👉 Curious? Take a look: Real Geeks MoveTo App

- Chris Morgan | VP of Sales, Real Geeks