Generating leads is essential for any business, and starting the year strong is a top priority for many companies. One way to do this is by building momentum through lead generation.
However, many businesses overlook the leads they already have in their database or CRM, assuming that they are inactive or not worth pursuing. This could lead to a loss in potential business.
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To generate leads quickly, it's crucial to shift your mindset and focus on utilizing the contacts already in your database or CRM. One powerful tool for doing this is segmentation.
By dividing your database into specific groups, you can tailor your communication and marketing efforts to target their specific needs and interests better. This not only increases the chances of conversion but also improves the overall customer experience.
For example, if you're in the real estate industry, you can segment your database by those looking to buy, sell, or invest. This allows you to provide them with relevant information and updates about the current market trends and inventory.
Additionally, you can also segment based on location, budget, or other criteria that align with your business goals.
Establishing a workflow to connect with potential buyers and sellers can also help generate leads. The start of the year is an ideal time to reach out to potential real estate investors, as many people are considering their investment options.
Setting up a New Year or Spring workflow that targets these individuals can help you take advantage of the expected market growth during this time.
Don't assume that a lead is inactive just because they haven't responded in a while. Instead, reach out and reconnect with them by presenting the expectations about the market activity and how they align with the goals you discussed before.
To ensure that potential leads are searching on your website, it's important to start building your workflow to connect with all contacts that you collected.
In conclusion, segmenting your database is a powerful tool for lead generation. It allows you to identify the most promising leads, tailor your communication and marketing efforts, and improve the overall customer experience.
By focusing on the leads you already have in your database, you can generate more leads in the next 72 hours than you would by buying leads.
Remember to nurture your existing leads with the expected market growth and don't hesitate to reach out to experts for more tips.