How to Convert More Zillow & Trulia Leads Into Sales
ON-DEMAND REPLAY: Live Google Hangout “Keeping it Real”.
In our 10th episode, Austin Realtor, Mark Martin shares: “How to Convert More Zillow & Trulia Leads Into Sales”.
Mark earns over $22,000 a month from them which represents over 600% (ROI) return on investment. He converts 24% of the Zillow leads into sales.
Here's what we covered with timestamps so you can jump to the section that most interests you:
4:53 - Where is Mark's business coming from? What lead sources is he working?
8:15 - How does Mark keep expenses so low while generating high profits?
11:07 - What is $3,500 a month going to get you on Zillow and Trulia?
16:50 - How many leads a month does Mark get from Zillow and Trulia?
19:30 - How to communicate with leads from the beginning - figuring out a process and identifying priorities.
27:00 - How does lead follow up work for Mark? What's his system for touching leads?
32:20 - How buyer's agents use back end triggers to find and communicate with leads.
35:00 - How do you handle prospects who only want to see the house?
36:45 - Where to find and learn scripts.
43:26 - Where can you find good touch scripts?
49:05 - Suggestions for what to do when you can't make a connection with someone.
52:35 - The difference between Zillow and Reel Geeks.
56:19 - How Zillow and Trulia leads differ.
1:01:30 - Closing comments.
Here is a link to get Mark's Text, Phone and Video Email Scripts.
Mark and his partner generated over $900,000 in gross commissions in 2013 and are on track to close more this year. They run a very profitable business and keep 84% of what they earn after all business expenses.
We'd like to thank Mark Martin for joining us and sharing his insights.
You can visit our Real Geeks YouTube Channel to watch all past recordings.
Our next Live On Air Google Hangout is scheduled for Thursday, October 6th at 4pm PDT / 7pm EDT. We're excited to be joined by Matthew Ferry - We are going to go over the mindset needed to produce at a high level!
You can watch all past episodes of Keeping it Real and OPT In to get get invited to upcoming episodes here: http://www.keepingitreal.com - - you can also see additional online real estate training and coaching videos on our webinars page.
- Published 2014/10/24
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I really need to enhance my Real Estate lead generation activity. I am constantly running ads on Zillow and really cannot ay I am doing it correctly. Please let me know if you have any ideas. When I relocated back to Al, I lost all momentum because I left an eighteen year business and referral base in Florida. I need to get back into the swing of things because I have experienced a great 28 year residential sale business, and know it is still possible here in Alabama.
Great information. I'm surprised to see that Mark only has 35 reviews. With as many homes as he sells, I would have expected far more since they talk about how important reviews are.
Thank you for offering this video, I will definitely implement the advice here.
Great information thanks guys!!
If you use our multi list listings why do you charge us to get our leads. Something is wrong here. They are our listings and we should get our leads. We let you use our Mls and don't charge you. What happens now with zillow merging with Trulia?.....
Hello, I tried downloading the scripts on makmartin.info and it isn't working. I listened to the entire webinar and was really hoping to see these. can you please email them to me to email@example.com ?
Great interview and information. Thanks guys!
Really great information, thank you so much. I want to learn more about converting Zillow leads in my zip codes.
Kimberly Keller Rowland
I'm just seeing this in now, but want to say thanks. It's great information especially for a new agent. Good content.
Thank you very much for sharing your time and your insights. I'm a new agent and to be learning all this from experts in my field is a wonderful thing. Best wishes.
Fantastic!! Very informative and helpful
Phenomenal! Thank you Mark.
Sacramento Real Estate, Jeff Grenz, Broker, Equity Properties
Jeff - I like your Zillow suggestion, but they want to know if they can get value from that cookie trick vs reselling that lead to other agents...
Nice work Mark Martin, Thanks
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